Logo Design Love: A Guide to Creating Iconic Brand Identities
David Airey

There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar

In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.

David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.

Readers will learn:

Why one logo is more effective than another
How to create their own iconic designs
What sets some designers above the rest
Best practices for working with clients
25 practical design tips for creating logos that last

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Amazon Rating:
US$23.09
(As of Sep 07 15:04 , info)

6 reviews from Graphic and Web Design blogs:

David Airey, graphic designer 05 Sep 10:
... Sound branding is increasingly becoming a vehicle for conveying a memorable message to targeted consumers, taking advantage of the powerful memory sense of sound. ” Via Delphine Hirasuna, editor of @Issue Audio branding elsewhere: Building Brand Value Through the Strategic Use of Sound, on AIGA Published on David Airey, graphic designer Related posts on David Airey dot comQualities to achieve in identity standards (2)What if: Sydenham (28)No Weight Gain Chocolate (17)How to convince your clients they need a brand, not just a logo (32)It’s your blog (49) ...
David Airey, graphic designer 04 Sep 10:
... PDFs on offer: Meet Your Type: A Field Guide to Typography (52 pages) Erik Spiekermann’s Typo Tips: Seven Rules for Better Typography (9 pages) Type Anatomy: A Primer of Typographic Terms (2 pages) The Right Font for the Job: Beyond the Look of the Letter (9 pages) Download for free. Via We Made This. Published on David Airey, graphic designer Related posts on David Airey dot comHypeForType font giveaway (120)Hatch Show Print (17)The art of the title sequence (58)30 inspiring Flickr groups on typography (38)Musical typography with Citizen Cope (15) ...
David Airey, graphic designer 30 Aug 10:
... There are five case studies to read, with plenty more lined-up: Believe in Wright Brothers Miller & Green Channel 4 Offsetters If you like what you see, subscribe to the RSS feed, or receive updates via email. If Facebook and Twitter are your preferred spots for updates, here you go: on Facebook on Twitter I do hope you enjoy. Published on David Airey, graphic designer Related posts on David Airey dot comFrom logos to identity (60)Improve your portfolio with pro bono design (53)Top 50 graphic design blogs updated (36)Top 50 graphic design blogs (223)Customize your WordPress login (83) ...
David Airey, graphic designer 26 Aug 10:
... In case you missed it from the inside-cover (above), Dayfold recommends the following: For uncoated stocks, a maximum of 50% C, M & Y with 100% K For coated stocks, a maximum of 60% C, M & Y with 100% K Visit the Dayfold Print website and blog. More UK print company recommendations here. Published on David Airey, graphic designer Related posts on David Airey dot comHow to win friends and influence people (64)Studio Culture (15)Behind the scenes: writing a design book (86)Blogs, Mad about Design (39)Do not seek praise. Seek criticism. (31) ...
David Airey, graphic designer 17 Aug 10:
... “Make happy those who are near, and those who are far will come. ” Concentrate on the clients you have, and not those you wish to attract, because doing a good job for a good client will lead to more of the same. Are there any other Chinese proverbs that appeal to you? Published on David Airey, graphic designer Related posts on David Airey dot comI wish I’d known that (33)Where to find contextual image templates for your brand identity presentations (29)Creative review 11 August 2008 (5)48 colour resources for designers (44)Creative roundup 19 May 2008 (30) ...
David Airey, graphic designer 10 Aug 10:
... Chris is author of Ethical Marketing and the New Consumer: Marketing in the New Ethical Economy. Available to buy here: Amazon. co. uk Amazon. com More help for design graduates from Lee Newham with these CV tips and design interview tips. Image courtesy of Thinkstock Published on David Airey, graphic designer Related posts on David Airey dot comFiguring out the Amazon Sales Rank (11)Tips for finding and securing graphic design jobs (39)New not improved (28)The design pricing formula (49)Good design kills 20, 000 (30) ...