The Four Steps to the Epiphany
Steven Gary Blank
The essential book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furniture. Packed with concrete examples, the book will leave you with new skills to organize sales, marketing and your business for success.
Amazon Rating:  | |
| US$39.99 |  |
(As of Jul 31 12:48 , info) | |
What are Business blogs saying about this book?
- Business Insider 29 Jul 10:
... One of the toughest problems for entrepreneurs is to keep score as they search for their business model. Keeping Score One of the key concepts of Customer Development is writing down your initial hypotheses (guesses) of all the parts of your business model, then updating them with the facts you find outside the building. Since I first wrote the book Four Steps to the Epiphany I’ve realized that an even better way to keep score is by diagramming each of your business model hypotheses on a whiteboard and updating them as your iterate and pivot. I’ve been experimenting with how to best teach this idea to students in classroom and with startups. ...
What are Entrepreneur blogs saying about this book?
- VentureBeat 28 Jul 10:
... (Editor’s note: Serial entrepreneur Steve Blank is the author of Four Steps to the Epiphany. This column originally appeared on his blog. ) If you’ve had a great career what happens to all your knowledge and experience when you retire? My wife and I had dinner recently with a friend of hers from high school and Tom, her husband – whom I had never met before. I took one look at his suit and guessed “high-powered lawyer. “ (I was right, the suit probably added another $250 per billable hour. ) Over dinner we got chatting, and I found out that besides the great suit, Tom was actually a pretty remarkable guy. ... - VentureBeat 21 Jul 10:
... (Editor’s note: Serial entrepreneur Steve Blank is the author of Four Steps to the Epiphany. This column originally appeared on his blog. ) If you take funding from a venture capital firm or angel investor and want to build a large, enduring company (rather than sell it to the highest bidder), this isn’t the decade to do it. The collapse of the IPO market and dysfunctional math in the venture capital community has stacked the odds against you. Here’s why. The two decades from 1979 (when pension funds fueled the expansion of venture capital) to 2000 (when the dot-com bubble burst) were the Golden Age for entrepreneurs and venture capital firms. ...
What are Tech startups blogs saying about this book?
- Steve Blank 29 Jul 10:
... One of the toughest problems for entrepreneurs is to keep score as they search for their business model. Keeping Score One of the key concepts of Customer Development is writing down your initial hypotheses (guesses) of all the parts of your business model, then updating them with the facts you find outside the building. Since I first wrote the book Four Steps to the Epiphany I’ve realized that an even better way to keep score is by diagramming each of your business model hypotheses on a whiteboard and updating them as your iterate and pivot. I’ve been experimenting with how to best teach this idea to students in classroom and with startups. ... - Steve Blank 22 Jul 10:
... Then he went home, kissed his family goodbye, and went out to the field to discover what would make a customer buy. His board wished him luck and started the clock ticking on his remaining tenure. He had six months to get and close customers. Customer Validation The CEO had discovered what happens when you do a good job on Customer Discovery but get too “busy” for to personally get involved in Customer Validation. It wasn’t that he didn’t need a VP of Sales, but he had entirely outsourced the Validation step to him. Until a scalable and repeatable business model is found the CEO needs to be intimately involved in the sales process. ... - Silicon Alley Insider 19 Jul 10:
... If the founding CEO gets the company to a repeatable business model they deserve to vest all their stock if they are removed. Accountants shouldn’t be putting together the vesting schedule. Steve Blank teaches entrepreneurship at U. C. Berkeley, Stanford University and the Columbia University/Berkeley Joint Executive MBA program. He also wrote about building early stage companies in his book, Four Steps to the Epiphany. This post was originally published on his blog, and it is republished here with permission. Join the conversation about this story »See Also:5 Ways To Pay Your Employees When Your Startup Is Just Getting StartedWhy Investors Should Never Bet Against Founders, Even ... - Steve Blank 15 Jul 10:
... This decade has been a Darwinian filter – only the very best companies will survive as standalone companies. If you’re starting a company in other, capital intensive industries, it’s no longer just about having great technology. You need a plan for partnership and long term funding from day one. In either case Customer Development provides entrepreneurs with a methodology for being capital efficient. We live in interesting times. Lessons Learned Advice that’s more than 5 years old is obsolete. Software startups are most likely to exit as an acquisition. Being acquired has lots of math challenges about your valuation, amount of money raised, percent of founder ownership, type of investor, etc. ... - Steve Blank 06 Jul 10:
... One of those students, Shawn Carolan, is now a partner at Menlo Ventures. When we were looking for funding for IMVU (the company where Eric Ries first implemented Customer and Agile Development and where the Lean Startup was born, ) I thought of Shawn. He became the first venture investor and “present at the creation. ” If you’re doing Customer Development/Lean Startup, Shawn is a great guy to have as an investor. He’s lived it and gets it. Recently, Shawn invited me to share the Customer Development story at Menlo Ventures annual CEO conference. (I’ll show you the slides a bit later in this post. ) Let’s Get Together Every 15 Years About a month ago I got a phone call from Alan Patricof of Greycroft Partners who saw the article about Lean Startups in the NY Times and invited me to talk at their CEO conference. ... - Eric Ries 05 Jul 10:
... Brant Cooper and Patrick Vlaskovits have written a new book, The Entrepreneur’s Guide to Customer Development, which builds upon the foundational work of The Four Steps to the Epiphany, while improving accessibility, updating the ideas, and making it more actionable. I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. I have personally sold many copies of his book, and continue to recommend it as one of the most important books a startup founder can read. ...
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