Tribes: We Need You to Lead Us
Seth Godin

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Its our nature.

Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, theyre enabling countless new tribes to be borngroups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.

And so the key question: Who is going to lead us?

The Web can do amazing things, but it cant provide leadership. That still has to come from individuals people just like you who have passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.

If you think leadership is for other people, think againleaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.

If you ignore this opportunity, you risk turning into a sheepwalkersomeone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers dont do very well these days.

Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers. . . . Its not easy, but its easier than you think.

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Amazon Rating:
US$14.25
(As of Sep 08 23:33 , info)

2 reviews from Entrepreneur blogs:

Penelope Trunk's Brazen Careerist 15 Feb 10:
... remind me that if we'd keep going, we’d get through it. So Seth was right, but I am not sure I could get through it again. It was scary. It was gut wrenching, and it was terrible for my kids. Not very many people can get through a dip, for real. The same is true with Seth's book, Tribes. It’s a great life goal—to have big ideas that people want to follow, and you are a leader by giving people strength in numbers to instigate change through ideas. That’s great, if you have the ideas and you can get a following. As a blogger who is asked all the time about how to ...
Penelope Trunk's Brazen Careerist 13 Jan 10:
... the opportunity to build a profile page that aims to make you known for your ideas, and not just your resume – which gives more meaning to your career and allows people to hire you for your real potential to contribute. Get a tribe. Seth Godin reshapes the idea of leadership with his book, Tribes: We You to Lead Us. At a recent TED conference, Seth talked about Tribes. He explains that the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Tribes come together based on shared ideas and values, tribes give ordinary people the power to lead ...

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5 reviews from Marketing blogs:

Penelope Trunk's Brazen Careerist 15 Feb 10:
... remind me that if we'd keep going, we’d get through it. So Seth was right, but I am not sure I could get through it again. It was scary. It was gut wrenching, and it was terrible for my kids. Not very many people can get through a dip, for real. The same is true with Seth's book, Tribes. It’s a great life goal—to have big ideas that people want to follow, and you are a leader by giving people strength in numbers to instigate change through ideas. That’s great, if you have the ideas and you can get a following. As a blogger who is asked all the time about how to ...
Penelope Trunk's Brazen Careerist 13 Jan 10:
... the opportunity to build a profile page that aims to make you known for your ideas, and not just your resume – which gives more meaning to your career and allows people to hire you for your real potential to contribute. Get a tribe. Seth Godin reshapes the idea of leadership with his book, Tribes: We You to Lead Us. At a recent TED conference, Seth talked about Tribes. He explains that the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Tribes come together based on shared ideas and values, tribes give ordinary people the power to lead ...
ConverSations 30 Dec 09:
... A lot of folks ask me for suggestions on books to kick-start or re-ignite their passions and participation in social media. Every individual and situation is different, but here are the books I recommended most in 2009: Greater Than Yourself by Steve Farber Tribes by Seth Godin Exploiting Chaos by Jeremy Gutsche The Think Big Manifesto by Michael Port The Digital Handshake by Paul Chaney Crush It! by Gary Vaynerchuck Socialnomics by Eric Qualman Radical Careering by Sally Hogshead The 4-Hour Workweek by Timothy Ferris Me 2. 0 by Dan Schawbel Career Renegade by Jonathan Fields The Element by ...
Six Pixels of Separation 13 Dec 09:
... of Separation - The Twist Image Podcast is now live and ready for you to listen to. If there is one name that comes immediately to mind when people think of "marketing", it is Seth Godin. Beyond being a best-selling business book author (Permission Marketing, Purple Cow, The Dip, Tribes, etc. . . ), one of the top business Bloggers in the world and one of the most in-demand public speakers, Godin is also the owner of one of the Top 100 websites in the world, Squidoo, and he even has his own action figure (that's no joke). He is about to release his latest book titled, ...
The Social Media Marketing Blog 15 Sep 09:
... of People to Spread Your Ideas and Share Your Stories. David is probably one of the best public speakers I know. But his talents don't stop at the spoken word. He clearly demonstrates his ideas with case studies - and ones that aren't expected. After reading his stuff, you'll rave too. Seth Godin, Tribes: We Need You to Lead Us. If you don't know Seth Godin, you should. Or perhaps I should say, you will. He has rocketed every one of his books to the top of the charts in creative and innovative ways. His blog is filled with observations about Marketing and marketing - by that I mean the craft ...

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1 review from Photography blogs:

Photofocus 12 May 10:
... Copyright Scott Bourne 2000 - All Rights Reserved I’m a Seth Godin fan. If you get a chance, read any of his books (Tribesis one of my favorites. ) They are usually quite inspiring to me. He said something recently that gave me an idea. “The best ideas come out of the corner of our eye, the edge of our consciousness, in a flash. They are the result of misdirection and random collisions, not a grinding corporate onslaught. And yet we waste billions of dollars in time looking for them where they’re not. ” It occurred to me that this could apply to photography as well. Sometimes, when you’re looking to shake it up – to freshen up your photographic view of the world, you may be better off just taking a walk to an unfamiliar place rather than buying new gear or even paying for an expensive workshop. ...

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2 reviews from Productivity blogs:

Lateral Action 12 Apr 10:
... As well as the blog, Seth is the author of a string of books that should be on the shelves of any self-respecting creative entrepreneur, covering a range of essential topics: audience and list building (Permission Marketing), getting your ideas to spread (The Ideavirus), positioning (Purple Cow), persuasive storytelling, (All Marketers Are Liars Storytellers) persistence vs quitting (The Dip), leadership and community (Tribes), and creating a remarkable career for yourself (Linchpin). Subscribe to Seth’s Blog to keep your finger on the pulse of the new economy. 10. Steven Pressfield These days, lots of people (including us at Lateral Action) are drawing parallels between artists and entrepreneurs, but bestselling novelist Steven Pressfield did it over a decade ago, in his classic book on getting creative work done, The War of Art. ...
Michael Hyatt 12 Feb 10:
... other writers succeed. And I love promoting others. Early on in my career, I read this verse: “Let another praise you, and not your own mouth; A stranger, and not your own lips” (see Proverbs 27:2). I still believe in the power of that verse, and as Seth Godin points out in his excellent book Tribes, I’ve seen the value in folks promoting me as they’ve become zealous tribe members. But. And there’s always a but, isn’t there? Unfortunately in this climate of publishing, I face pressure to personally promote. If you know me well, it’s not my heart to toot my own horn, but ...

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1 review from Tech startups blogs:

Loic Le Meur Blog 21 Feb 10:
... of your community members are very active and in addition to liking your products and your company and team, they tell all their friends, convert them, help evangelizing just because they like what you do. Identify your best fans and treat them as best as you can, they are your ambassadors. Read Seth Godin's Tribes, only 1, 000 fans can get the word to millions. 13. Create your own little social network for your tribeYour inner circle deserves more attention from you and will also like talking to each other in a smaller community. Creating a dedicated group on Google Groups, Facebook Group ...

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