Word of Mouth Marketing: How Smart Companies Get People Talking
Andy Sernovitz

Who Is Talking About You? Master the art of word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz—when to use them and how simple it is to make them work. Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner—and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion—and why some multi-million-dollar advertising campaigns fail to get noticed. Open your eyes to a new way of doing business—that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.

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Word of Mouth Marketing: How Smart Companies Get People Talking

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(As of Sep 07 11:17 , info)

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Duct Tape Marketing 08 Mar 10:
... referrals to 1000 small businesses – check it out at Make a Referral Week 2010 Marketing podcast with Andy Sernovitz (Click to listen, right click and Save As to download – subscribe now via iTunes Andy Sernovitz, founder of the Word of Mouth Marketing Association (WOMMA) and author of Word of Mouth Marketing chatted with me for this special episode of the Duct Tape Marketing Podcast. We covered a wide range of topics related to Word of Mouth Marketing such as: The difference between referrals and word of mouth How word of mouth happens How to create word of mouth ...

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