What are Business blogs saying about this book?

• Business Insider 29 Jul 10
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• Steve Blank 29 Jul 10
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• VentureBeat 28 Jul 10
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• Steve Blank 22 Jul 10
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• VentureBeat 21 Jul 10
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• Silicon Alley Insider 19 Jul 10
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• Steve Blank 15 Jul 10
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• Steve Blank 06 Jul 10
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• Eric Ries 05 Jul 10

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What are Business blogs saying about this book?

• Business Insider 29 Jul 10:
  ... One of the toughest problems for entrepreneurs is to keep score as they search for their business model. Keeping Score One of the key concepts of Customer Development is writing down your initial hypotheses (guesses) of all the parts of your business model, then updating them with the facts you find outside the building. Since I first wrote the book Four Steps to the Epiphany I’ve realized that an even better way to keep score is by diagramming each of your  business model hypotheses on a whiteboard and updating them as your iterate and pivot. I’ve been experimenting with how to best teach this idea to students in classroom and with startups. ...
  
• Steve Blank 29 Jul 10:
  ... One of the toughest problems for entrepreneurs is to keep score as they search for their business model. Keeping Score One of the key concepts of Customer Development is writing down your initial hypotheses (guesses) of all the parts of your business model, then updating them with the facts you find outside the building. Since I first wrote the book Four Steps to the Epiphany I’ve realized that an even better way to keep score is by diagramming each of your  business model hypotheses on a whiteboard and updating them as your iterate and pivot. I’ve been experimenting with how to best teach this idea to students in classroom and with startups. ...
  
• VentureBeat 28 Jul 10:
  ... (Editor’s note: Serial entrepreneur Steve Blank is the author of Four Steps to the Epiphany. This column originally appeared on his blog. ) If you’ve had a great career what happens to all your knowledge and experience when you retire? My wife and I had dinner recently with a friend of hers from high school and Tom, her husband – whom I had never met before. I took one look at his suit and guessed “high-powered lawyer. “ (I was right, the suit probably added another $250 per billable hour. ) Over dinner we got chatting, and I found out that besides the great suit, Tom was actually a pretty remarkable guy. ...
  
• Steve Blank 22 Jul 10:
  ... Then he went home, kissed his family goodbye, and went out to the field to discover what would make a customer buy. His board wished him luck and started the clock ticking on his remaining tenure. He had six months to get and close customers. Customer Validation The CEO had discovered what happens when you do a good job on Customer Discovery but get too “busy” for to personally get involved in Customer Validation. It wasn’t that he didn’t need a VP of Sales, but he had entirely outsourced the Validation step to him. Until a scalable and repeatable business model is found the CEO needs to be intimately involved in the sales process. ...
  
• VentureBeat 21 Jul 10:
  ... (Editor’s note: Serial entrepreneur Steve Blank is the author of Four Steps to the Epiphany. This column originally appeared on his blog. ) If you take funding from a venture capital firm or angel investor and want to build a large, enduring company (rather than sell it to the highest bidder), this isn’t the decade to do it. The collapse of the IPO market and dysfunctional math in the venture capital community has stacked the odds against you. Here’s why. The two decades from 1979 (when pension funds fueled the expansion of venture capital) to 2000 (when the dot-com bubble burst) were the Golden Age for entrepreneurs and venture capital firms. ...
  
• Silicon Alley Insider 19 Jul 10:
  ... If the founding CEO gets the company to a repeatable business model they deserve to vest all their stock if they are removed. Accountants shouldn’t be putting together the vesting schedule. Steve Blank teaches entrepreneurship at U. C. Berkeley, Stanford University and the Columbia University/Berkeley Joint Executive MBA program. He also wrote about building early stage companies in his book, Four Steps to the Epiphany. This post was originally published on his blog, and it is republished here with permission. Join the conversation about this story »See Also:5 Ways To Pay Your Employees When Your Startup Is Just Getting StartedWhy Investors Should Never Bet Against Founders, Even ...
  
• Steve Blank 15 Jul 10:
  ... This decade has been a Darwinian filter – only the very best companies will survive as standalone companies. If you’re starting a company in other, capital intensive industries, it’s no longer just about having great technology. You need a plan for partnership and long term funding from day one. In either case Customer Development provides entrepreneurs with a methodology for being capital efficient. We live in interesting times. Lessons Learned Advice that’s more than 5 years old is obsolete. Software startups are most likely to exit as an acquisition. Being acquired has lots of math challenges about your valuation, amount of money raised, percent of founder ownership, type of investor, etc. ...
  
• Steve Blank 06 Jul 10:
  ... One of those students, Shawn Carolan, is now a partner at Menlo Ventures. When we were looking for funding for IMVU (the company where Eric Ries first implemented Customer and Agile Development and where the Lean Startup was born, ) I thought of Shawn. He became the first venture investor and “present at the creation. ” If you’re doing Customer Development/Lean Startup, Shawn is a great guy to have as an investor.   He’s lived it and gets it. Recently, Shawn invited me to share the Customer Development story at Menlo Ventures annual CEO conference. (I’ll show you the slides a bit later in this post. ) Let’s Get Together Every 15 Years About a month ago I got a phone call from Alan Patricof of Greycroft Partners who saw the article about Lean Startups in the NY Times and invited me to talk at their CEO conference. ...
  
• Eric Ries 05 Jul 10:
  ... Brant Cooper and Patrick Vlaskovits have written a new book, The Entrepreneur’s Guide to Customer Development, which builds upon the foundational work of The Four Steps to the Epiphany,  while improving accessibility, updating the ideas, and making it more actionable. I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. I have personally sold many copies of his book, and continue to recommend it as one of the most important books a startup founder can read. ...
  

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What are Business blogs saying about this book?

• Webmetricsguru 28 Jul 10
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• Web Ink Now 28 Jul 10
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• Online Marketing Blog 16 Jul 10
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• Web Ink Now 16 Jul 10
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• Duct Tape Marketing 16 Jul 10

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What are Business blogs saying about this book?

• Webmetricsguru 28 Jul 10:
  ... Never been a DeadHeat but everyone knows how famous The Grateful Dead are, and when I saw the book signing was going to happen I made a point to be there and got to speak with David Meerman Scott, who introduced me to his publishers at Wiley (hopefully this will be the beginning of the book I want write on Social Monitoring   – at least I can see the path to it is a detailed book proposal, a proposal I feel ready to write). By the way, I bought a copy of Marketing Lessons From The Grateful Dead tonight – thought that was the least I could do after getting the personal introduction to Wiley from David (that was very nice of him, if I do say so, myself! – true, I did ask him – and he was very nice and personally made the introduction as the editors where there in the room) Join us in our Follow the Band Book Tour (hashtag #GDbook) as we conduct book signings, host virtual events, and follow Furthur (Bob Weir and Phil Lesh) and Rhythm Devils (Mickey Hart and Bill Kreutzmann) this summer! Brian and I are out to have some fun, meet fellow marketers and Deadheads, and boogie at some shows. ...
  
• Web Ink Now 28 Jul 10:
  ... The Grateful Dead frequently threw their support behind causes and ideas they believed in, especially anything related to improving life in their home base of San Francisco. This is an idea we discuss in chapter 18 of our book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History. The Grateful Dead was remarkably generous, a brand attribute that contributed to their growth and prosperity over many years. There is a lesson here for all organizations. Starting in the 1960s, the band participated in frequent benefit concerts, donating the proceeds to support a variety of important causes. ...
  
• Online Marketing Blog 16 Jul 10:
  ... By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. ” The book can be ordered on Amazon. Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © Online Marketing Blog, 2010. | Video: Marketing Lessons From the Grateful Dead | http://www. toprankblog. com ...
  
• Web Ink Now 16 Jul 10:
  ... & author of The Cool Factor: Building Your Brand's Image Through Partnership Marketing 'Marketing Lessons from the Grateful Dead explores the phenomenon created by the Grateful Dead showcasing the extraordinary power of music and the innovations the Dead developed to connect and bond with their audience. ' - Michael Lang, co-creator & Producer of the 1969 Woodstock Music & Art Festival and author The Road to Woodstock Buy the book You can buy the book these booksellers Amazon. com Borders Barnes & Noble Books-A-Million. com 800-CEO-Read Versions for Kindle and other ebook readers coming soon. Brian and I were in the studio last week recording the audiobook. It will be released in a few days. We hope that our combined 50 years of intense interest in the Grateful Dead combined with another 50 combined years of experience as marketing professionals has created a book that’s valuable to both Grateful Dead fans and newbies alike. ...
  
• Duct Tape Marketing 16 Jul 10:
  ... Marketing Lessons from the Grateful DeadThis content from: Duct Tape Marketing Brian Halligan, co-author of Inbound Marketing and David Meerman Scott, author of New Rules of Marketing and PR, have joined forces and blended their love of marketing and the Grateful Dead to extract lessons from the band’s thirty some year run to write – Marketing Lessons from the Grateful Dead. You can order copies now from Amazon for early August shipping. The book project itself is, like the Dead, a bit unorthodox in that the authors kept the entire writing process a secret and are just announcing the book to the public today although it ships in a couple weeks. The book was written and produced in a matter a months (a year is often considered a quick turnaround for a book. ...
  

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What are Business blogs saying about this book?

• Six Pixels of Separation 22 Jul 10
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• Social Media Explorer 08 Jul 10
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• Silicon Alley Insider 07 Jul 10

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What are Business blogs saying about this book?

• Six Pixels of Separation 22 Jul 10:
  ... The act of actually creating something vs. sitting around and consuming content is one of the pivotal components that make the Internet and Web culture such a huge shift in the media landscape and who we are as a people. That is the crux and main thrust behind the newly published business book, Cognitive Surplus - Creativity and generosity in a connected age, by Clay Shirky (Penguin Press, June 2010). In Cognitive Surplus, Shirky argues that now, instead of just sitting idly by and watching TV, this (fairly) new technology mixed in with Social Media can put our "untapped resources of talent and goodwill to use at last. ...
  
• Social Media Explorer 08 Jul 10:
  ... The main gist of Clay Shirky‘s latest book, Cognitive Surplus, is that amazing things are now possible since society is waking up from its television-induced stupor of the last 60 years. The industrial age and media shift of the 1950s gave us skads of free time — a cognitive surplus — but we weren’t ready and didn’t have the mechanisms, in general, to do anything good with it. So we became couch potatoes. Now, with the emergence of a social web, collaboration and connection as possibilities, the world awaits our good deeds. Shirky doesn’t so much predict we’re all now going to help the poor and drive revolutions in government and technology because we’ll be challenged by intellectually stimulating free time rather than the sense-numbing kind. ...
  
• Silicon Alley Insider 07 Jul 10:
  ... Asked about their revenue model, the founders of Frontal, which is working on an open-source project that generates Flash from a simple, HTML-like markup language, sheepishly suggested that maybe they should be based in California. What they're doing definitely looks neat, but yes, we don't see the business model.   Clay Shirky, author of Cognitive Surplus, gave a quick and very impressive talk about the power of online collaboration. A great antidote for anyone who finds Nicholas Carr convincing. We're buying the book.   Howaboutwe, a new dating site that lets people propose date ideas, pretty much stole the show. The two-month old service has received some major media attention recently, and the crowd reaction showed why. ...
  

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What are Business blogs saying about this book?

• Feld Thoughts 31 Jul 10
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• Silicon Alley Insider 07 Jul 10

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What are Business blogs saying about this book?

• Feld Thoughts 31 Jul 10:
  ... As I watch Amy scurry around and put the final touches on our Homer house before we leave to go home to Boulder, I thought I’d stay out of the way and write a quick final book post on The House Advantage.  I read a bunch more books the past two weeks but ran out of gas reviewing them all – see my Shelfari bookshelf if you are interested.  But The House Advantage was worth mentioning. My friend Niel Robertson – the CEO of Trada (which we are investors in) introduced me to Jeff Ma (the author) and then also sent me a book.  It turns out that I know Jeff and lived next door to his sister when I was at MIT. ...
  
• Silicon Alley Insider 07 Jul 10:
  ... Jeff Ma, blackjack wiz kid-turned-tech-entrepreneur, recently sat down with TechCrunch TV for an interview on his upcoming book, The House Advantage: Playing the Odds to Win Big In Business. He described several lessons he learned during his days at the blackjack table that eventually made him a better business-owner. Many people know the story of Ma's blackjack career, even if they don't realize it -- he was the real-life MIT student who led a team of card-counting college kids to win millions from the Las Vegas casinos. That adventure was the source material for the best selling book, Bringing Down the House, and the successful film, 21. ...
  

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What are Business blogs saying about this book?

• Young Entrepreneur - Small Business & Entrepreneur Community » Blog 28 Jul 10
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• Six Pixels of Separation 14 Jul 10
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• Brand Autopsy 08 Jul 10

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What are Business blogs saying about this book?

• Young Entrepreneur - Small Business & Entrepreneur Community » Blog 28 Jul 10:
  ...   Your end user might be more worried about if they are going to make payroll next week, or how they are going to pay their rent.   Make your value added proposition short, clear, and jump out at them.   And if all else fails remember these wise words from Troiano: “Startups fail because the dog won’t eat the dog food”. 2. Hiring the best technical fit Seth Godin makes a really interesting point in his new book “LinchPin”, that I think really helps drive this idea home “In a factory, doing a job that’s not yours is dangerous.   Now, if you’re a linchpin, doing a job that’s not getting done is essential”. A linchpin is a single person or thing that is critical to the whole; a central source of stability and security. ...
  
• Six Pixels of Separation 14 Jul 10:
  ... Not everybody is going to be able to play a bass guitar like Geddy Lee, but let's agree that creativity can happen in the legal profession and in the medical world as much as it can in the arts. You can make a difference. Get creative. Accept that you are an artist (in whatever it is that you're doing). If you're grappling with what that means, read Seth Godin's latest best-selling business book, Linchpin. But before you do anything else, please watch this TED Talk from Sir Ken Robinson on creativity, innovation and education: Start thinking about your own talent and creativity today (right now). Nurture it and push those you are connected to do the same. ...
  
• Brand Autopsy 08 Jul 10:
  ... Seth Godin writes a lot about Resistance in LINCHPIN, but he refers to it as one’s “lizard brain” creating fear which prevents us from actualizing our aspirations. Steven Pressfield first defined/articulated what Resistance is and how it acts as a self-sabotaging power in THE WAR OF ART. (We’ve talked a lot about this must-read book before on the Brand Autopsy blog in 2005 and 2008. ) This past Sunday at Gateway Church, Ted Beasley gave Pressfield’s concept of Resistance new light. In the WAR OF ART, Pressfield writes. “Most of us live two lives. The life we live, and the unlived life within us. ...
  

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What are Business blogs saying about this book?

• Silicon Alley Insider 13 Jul 10
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• A Smart Bear 12 Jul 10

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What are Business blogs saying about this book?

• Silicon Alley Insider 13 Jul 10:
  ... In the case of ITWatchDogs, the reasons we were cheaper were that (a) we sold direct instead through a channel, so our product wasn't marked up 6x before it got to the customer, and (b) we used the newest, cheapest parts whereas our established competitors had stopped innovating and were using expensive 5-year-old parts. So where does that leave us?Image: Jerome Boris via FlickrHaven't I just claimed that the fruits of intense effort and innovation and one-upmanship isn't enough? Yes. Innovative design and intellectual property are no longer long-term competitive advantagesYou live in the era of the flat world where millions of people have access to technology, education, and a powerful sales, marketing, and communication platform (the Internet). You live in the era where the most powerful programming frameworks and tools are free, local broadband and high-availability servers are cheap, and world-class people are willing to work 60 hours/week in exchange for Ramen noodles and the chance to be a part of a cool new startup. ...
  
• A Smart Bear 12 Jul 10:
  ... In the case of ITWatchDogs, the reasons we were cheaper were that (a) we sold direct instead through a channel, so our product wasn't marked up 6x before it got to the customer, and (b) we used the newest, cheapest parts whereas our established competitors had stopped innovating and were using expensive 5-year-old parts. So where does that leave us? Haven't I just claimed that the fruits of intense effort and innovation and one-upmanship isn't enough? Yes. Innovative design and intellectual property are no longer long-term competitive advantages. You live in the era of the flat world where millions of people have access to technology, education, and a powerful sales, marketing, and communication platform (the Internet). You live in the era where the most powerful programming frameworks and tools are free, local broadband and high-availability servers are cheap, and world-class people are willing to work 60 hours/week in exchange for Ramen noodles and the chance to be a part of a cool new startup. ...
  

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What are Business blogs saying about this book?

• Silicon Alley Insider 27 Jul 10
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• Silicon Alley Insider 26 Jul 10

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What are Business blogs saying about this book?

• Silicon Alley Insider 27 Jul 10:
  ... But here’s the thing – the early & late majority will never come without social proof.  These are the people who want to see ROI studies (business), read NY Times reviews by David Pogue or WSJ reviews by Walt Mossberg (consumer).  And the key to understand how to market to these people is to understand the point made in the book “Yes” by Robert Cialdini.  Regarding “social proof” he says, “Earlier we described the importance of testimonials in trying to sway others’ opinions in your direction.  The results of this experiment [the one on hotels listed in my previous post] suggest that the more similar the person giving the testimonial is to the new target audience, the more persuasive the message becomes … You should begin not with the testimonial you’re most proud of, but with the one whose circumstances are most comparable to your audiences. ...
  
• Silicon Alley Insider 26 Jul 10:
  ... I recently read a book I’d highly recommend to every reader of this blog called “Yes, 50 Scientifically Proven Ways to be Persuasive” by Robert B. Cialdini who is also author of a very well received book called “Influence” (which I plan to read). “Yes” was given to me by one of my favorite angel investor / seed VC’s to work with – John Greathouse of Rincon Venture Partners and author of the blog InfoChachkie that you should check out because it is filled with great info from a guy who has been a very successful operator.  Rincon is part of the new breed of Seed Stage VCs and with the leadership of Jim Andelman has charted out the most authentic early-stage investment strategy in Southern California. ...
  

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What are Business blogs saying about this book?

• Small Business Trends 31 Jul 10
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• Six Pixels of Separation 05 Jul 10

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What are Business blogs saying about this book?

• Small Business Trends 31 Jul 10:
  ...   With a strong Twitter following (over 141, 000 and counting), Chris Brogan, New Media president and longtime blogger, would be a fitting author to weigh in with a social media advisory book of his own. Co-founder of the PodCamp “unconference”and co-author of Trust Agents, Brogan has spoken, consulted and blogged on social media.   He has condensed tips and tricks from his past experiences into a book called Social Media 101: Tactical Tips to Develop Your Business Online. Hymnal-sized, Social Media 101 checks in at 313 pages thick.   It is divided into 87 segments, each a few pages long and consisting of tips on subjects such as blogging, incorporating video, podcasting and developing an online social community. ...
  
• Six Pixels of Separation 05 Jul 10:
  ... If you travel at all for business, there is a new travel Blog that is worthy of your attention. Our good friend, Chris Brogan (co-author with Julien Smith of the best-selling business book, Trust Agents, author of Social Media 101, renowned Blogger and co-host of the Media Hacks podcast) has started a new project/video Blog called, Man On The Go. The Blog is all about business travel - from tips and tricks to hotel reviews to other pieces of interesting content. The back-story is that Chris is looking to expand and extend his empire, and in the process is developing a bunch of knowledge products and educational programs to sell online. ...
  

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• Penelope Trunk's Brazen Careerist 29 Jul 10
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• Silicon Alley Insider 26 Jul 10

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What are Business blogs saying about this book?

• Penelope Trunk's Brazen Careerist 29 Jul 10:
  ... ) I do not tell Ryan to shut up because he has taught me a ton about myself since the day I started working with him. And in fact, he makes me feel qualified to tell you why you can fire-up your career by paying close attention to the people with the least work experience. 1. Recognize interns are gatekeepers to the good stuff. When it was time to promote my second book, I went to Keith Ferrazzi, author of one of my favorite career advice books. I needed a quotation from Keith that said something like, “I am The Great Keith Ferazzi and I can tell you for sure that your career will be crap and you will die drowning in the blood of a rabid coyote if you do not buy Penelope Trunk’s book. ” Just so you don’t get confused, I’m going to start calling my first book my first book and my second book my second book. ...
  
• Silicon Alley Insider 26 Jul 10:
  ... Here’s what I did (like everything else in my life, it’s a logical series of steps): 1.  I realized it’s really important. I didn’t think it was till I had a couple of lunches where people completely changed how I was approaching my work (both on the product side and the entrepreneurial side).  I also read this crazy but brilliant book: Never Eat Alone. 2.  I set up social media profiles. LinkedIn is good and easy but Twitter is the really important one.  After meeting with people, Twitter was a great way to keep the connection alive as most people (including me) are thrilled and flattered whenever anyone responds to their tweets. ...
  

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What are Business blogs saying about this book?

• Silicon Alley Insider 27 Jul 10

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What are Business blogs saying about this book?

• Silicon Alley Insider 27 Jul 10:
  ...  If you didn’t read that yet it might be worth having a quick skim as a primer. Social proof is defined as “looking for others to guide our decisions” and is also one of the most important techniques in acquiring customers in your company.  Many of you have read or at least know the primary thesis of “Crossing the Chasm” the seminal book on marketing your products to mainstream consumers by Geoffrey Moore.  It influenced a generation of tech marketers. The book popularized the technology adoption lifecycle curve that originally came out of Iowa State University shown below.  We all intuitively know this curve now but we don’t all market effectively to it. ...
  

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• 47 Hats 20 Jul 10
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• Small Business Trends 17 Jul 10

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What are Business blogs saying about this book?

• 47 Hats 20 Jul 10:
  ... For example, I went looking this weekend for a different kind of checklist app. I found a good hundred that would let you create a checklist – and not one that would let you reuse and improve a checklist. Those hundred shared a common view: A checklist is something you make and use once. But, if you’ve read Atul Gawande’s, The Checklist Manifesto: How to Get Things Right (and you should), there’s a entirely different way checklists can be created, maintained, improved and used than the make a list once approach. Another reason software companies large and small fail when they get on the iOS bandwagon is they start from the point of view of “How do we squeeze our app from the desktop to an iPhone?” They ignore/disrespect the platform. ...
  
• Small Business Trends 17 Jul 10:
  ...   Ford, for example, found an executive, Alan Mullaly, who could best manage its manufacturing and development complexity. Who better to run a company that produces vehicles made of thousands of parts than one who had managed Boeing, a company that built planes containing millions of parts?A similar search is the foundation for The Checklist Manifesto: How to Get Things Right by Atul Gawande.   Gawande, a surgeon and associate professor at Harvard Medical School, sought the best method to minimize physician care error.   I had heard Gawande’s interview on Harvard Business Review podcast in which he explained his journey and associated study, and I wanted to read more. ...
  

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• Silicon Alley Insider 20 Jul 10

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What are Business blogs saying about this book?

• Silicon Alley Insider 20 Jul 10:
  ... You can choose to be defeatist or to pull your socks up and try again – harder this time.  Enjoy the journey and not just the destination otherwise even when you arrive you may not find the happiness you were looking for, as I suspect my $500 million friend has not (luckily for me he doesn’t read blogs! ).  Read the book “The Alchemist” if you want a reminder about enjoying the journey. Or read the magnificent book “Eat, Pray, Love” and follow the Italian mentality of  ”Il Bel Far Niente (The Joy of Doing Nothing)”. And remember, whatever adversity you’re facing – enjoy the journey. ...
  

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• Silicon Alley Insider 20 Jul 10

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What are Business blogs saying about this book?

• Silicon Alley Insider 20 Jul 10:
  ...  Enjoy the journey and not just the destination otherwise even when you arrive you may not find the happiness you were looking for, as I suspect my $500 million friend has not (luckily for me he doesn’t read blogs! ).  Read the book “The Alchemist” if you want a reminder about enjoying the journey. Or read the magnificent book “Eat, Pray, Love” and follow the Italian mentality of  ”Il Bel Far Niente (The Joy of Doing Nothing)”. And remember, whatever adversity you’re facing – enjoy the journey.  Life is 10% how you make it, 90% how you take it. _________________________________________ ** Postscript Note: I have always believed that there are carve-outs to this rule for people with mental illnesses who don’t completely control their minds. ...
  

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• MarketingProfs Daily Fix 16 Jul 10
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• Brand Autopsy 01 Jul 10

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What are Business blogs saying about this book?

• MarketingProfs Daily Fix 16 Jul 10:
  ... Despite the fact that glitz and abundance are alive and well in mainstream media (think: Bravo’s The Real Housewives and E!’s Keeping Up with the Kardashians), there is a fast-growing set of Americans who reject excess and artificiality in favor of authenticity, substance and interconnectedness. In fact, according to a groundbreaking survey of 5, 700 adults in seven countries conducted for my upcoming book Consumed, nearly 80 percent of Americans feel society is becoming too shallow and believe most of us would be better off if we lived more simply. For the last two decades, Americans believed bigger was better—from the size of our houses to our cars to the amount of food on our dinner plates. But the economic recession, coupled with other factors like the green movement, is fundamentally changing American attitudes. ...
  
• Brand Autopsy 01 Jul 10:
  ... I riffled though CONSUMED: Rethinking Business in the Era of Mindful Spending today. Would have read it, but couldn’t get into enough so I riffled through it. As the title/sub-title suggest, this book identifies issues and the consumer/business sentiment with overconsumption. Even though I riffled through the book, this tasty quote from British philosopher G. K. Chesterton made a lasting impression with me. Perhaps it’ll linger with you too. . . [NOTE: I received a free copy of CONSUMED to review from the publisher. ] ...
  

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• Sramana Mitra on Strategy 25 Jul 10
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• Sramana Mitra on Strategy 22 Jul 10
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• Sramana Mitra on Strategy 18 Jul 10
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• Sramana Mitra on Strategy 11 Jul 10
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• Sramana Mitra on Strategy 10 Jul 10
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• Sramana Mitra on Strategy 04 Jul 10
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• Sramana Mitra on Strategy 02 Jul 10

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What are Business blogs saying about this book?

• Sramana Mitra on Strategy 25 Jul 10:
  ... Vision India 2020 Help to make the ideas in Vision India 2020 a reality by becoming an intern for one of the projects. Click here for more details.  Vision India 2020, my futuristic retrospective of 45 business ideas for the subcontinent, is ready for you as a physical book, on Kindle, or on smartphones. Click here to order it on Amazon. Roundtables The next strategy roundtable is Thursday, July 29, at 8 a. m. PST/11 a. m. EST/8:30 p. m. IST. Find details and register here. The July 22 recording is here and the recap here. Partner Events There are partner events in New York City, San Diego, and Hong Kong throughout July and early August. ...
  
• Sramana Mitra on Strategy 22 Jul 10:
  ... And then Karen Averill presented Magnetic Pursenality, a magnetic purse company that sources artisan products from wholesalers around the world, puts magnets on them, and sell through their web site and other distribution channels. One of Karen’s goals is to help reduce global poverty by bringing the work of poor artisans into focus. Now it turns out that this is an area that I have done a lot of research on, and in my Vision India 2020 book, I have presented several projects around rural and slum development using similar ideas. However, there is one fundamental missing piece in Karen’s idea: design. Artisans in remote villages around the world have no clue about good design that sophisticated customers in the West are willing to spend money on. ...
  
• Sramana Mitra on Strategy 18 Jul 10:
  ... Vision India 2020 Help to make the ideas in Vision India 2020 a reality by becoming an intern for one of the projects. Click here for more details.  Vision India 2020, my futuristic retrospective of 45 business ideas for the subcontinent, is ready for you as a physical book, on Kindle, or on smartphones. Click here to order it on Amazon. Roundtables The next strategy roundtable is Thursday, July 22, at 8 a. m. PST/11 a. m. EST/8:30 p. m. IST. Find details and register here. The July 15 recording is here and the recap here. Partner Events There are partner events in New York City, San Diego, and Hong Kong throughout July and early August. ...
  
• Sramana Mitra on Strategy 11 Jul 10:
  ... Vision India 2020 Help to make the ideas in Vision India 2020 a reality by becoming an intern for one of the projects. Click here for more details. Vision India 2020, my futuristic retrospective of 45 business ideas for the subcontinent, is ready for you as a physical book, on Kindle, or on smartphones. Click here to order it on Amazon. Roundtables The next strategy roundtable is Thursday, July 15, at 8 a. m. PST/11 a. m. EST/8:30 p. m. IST. Find details and register here. The July 8 recording is here and the recap here. Partner Events There are partner events in New York City, Sydney, and San Diego throughout July. ...
  
• Sramana Mitra on Strategy 10 Jul 10:
  ... From Kartik Raichura’s review of Vision India 2020 by Sramana Mitra for Management Paradise: “I recently laid my hands on Vision India 2020 by Sramana Mitra, and couldn’t stop thinking of the endless opportunities that are right in front of us here in India. This book is a must read for every entrepreneur, aspiring entrepreneur, lawmaker, policy enforcer and, well, actually the complete entrepreneurial ecosystem. Honestly speaking I completed reading the book in straight hours because of its inspirational futuristic tone as it transitions from the present to the year 2020. ” You can read the rest of his review here. ...
  
• Sramana Mitra on Strategy 04 Jul 10:
  ... Vision India 2020 Help to make the ideas in Vision India 2020 a reality by becoming an intern for one of the projects. Click here for more details. Vision India 2020, my futuristic retrospective of 45 business ideas for the subcontinent, is ready for you as a physical book, on Kindle, or on smartphones. Click here to order it on Amazon and here on Smashwords. Roundtables The next strategy roundtable is Thursday, July 8, at 8 a. m. PST/11 a. m. EST/8:30 p. m. IST. Find details and register here. The July 1 recording is here and the recap here. Partner Events There are partner events in New York City, Sydney, and San Diego throughout July. ...
  
• Sramana Mitra on Strategy 02 Jul 10:
  ... Prith Banerjee is Senior Vice President of Research and Director of HP Labs, Hewlett Packard Company.   Here is his review of Vision India 2020 by Sramana Mitra: “I read Vision India 2020 last month.   The book is commendable on two fronts.   Each of the business case studies Sramana introduces in her book constitutes a real business case for the Indian market – it clearly shows her business acumen and real understanding of the business opportunities in India in a wide range of disciplines.   Second, her writing style is very compelling, and she transitions so smoothly from the present of 2008/2010 to the future of 2020 in each chapter that I could not tell when she went from the reality to the fiction!  Very cleverly written. ...
  

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What are Business blogs saying about this book?

• StartupNation Blog 18 Jul 10
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• StartupNation Blog 11 Jul 10
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• StartupNation Blog 05 Jul 10

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What are Business blogs saying about this book?

• StartupNation Blog 18 Jul 10:
  ... Wendy Kenney is a nationally known Buzz Building Expert and the Founder and CEO of 23 Kazoos, a marketing firm specializing in inexpensive and creative small business marketing strategies.   She has honed her marketing skills through over 26 years of entrepreneurship and business management. Wendy just released her new book called “How to Build Buzz for Your Biz- Tap into the Power of Social Media, Publicity and Relationship Marketing to Grow Your Business” based on her knowledge of what works and what does not work in small business marketing.  This book features practical and low cost marketing strategies, such as “How to Grow Your Business Using Social Media, ” as well as valuable links, resources, and tips and is available on Amazon. ...
  
• StartupNation Blog 11 Jul 10:
  ... Wendy Kenney is a nationally known Buzz Building Expert and the Founder and CEO of 23 Kazoos, a marketing firm specializing in inexpensive and creative small business marketing strategies.   She has honed her marketing skills through over 26 years of entrepreneurship and business management. Wendy just released her new book called “How to Build Buzz for Your Biz- Tap into the Power of Social Media, Publicity and Relationship Marketing to Grow Your Business” based on her knowledge of what works and what does not work in small business marketing.  This book features practical and low cost marketing strategies, such as “How to Grow Your Business Using Social Media, ” as well as valuable links, resources, and tips. ...
  
• StartupNation Blog 05 Jul 10:
  ... Wendy Kenney is a nationally known Buzz Building Expert and the Founder and CEO of 23 Kazoos, a marketing firm specializing in inexpensive and creative small business marketing strategies.   She has honed her marketing skills through over 26 years of entrepreneurship and business management. Wendy just released her new book called “How to Build Buzz for Your Biz- Tap into the Power of Social Media, Publicity and Relationship Marketing to Grow Your Business” based on her knowledge of what works and what does not work in small business marketing.  This book features practical and low cost marketing strategies, such as “How to Grow Your Business Using Social Media, ” as well as valuable links, resources, and tips. ...
  

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What are Business blogs saying about this book?

• Sramana Mitra on Strategy 21 Jul 10
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• Sramana Mitra on Strategy 09 Jul 10

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What are Business blogs saying about this book?

• Sramana Mitra on Strategy 21 Jul 10:
  ... From Alan Parekh’s review of Innovation: Need Of The Hour (Entrepreneur Journeys, Volume 4) by Sramana Mitra for Hacked Gadgets: “All you budding entrepreneurs who have a great business idea in your head but think that taking the first step is quite daunting need to give Entrepreneur Journeys Volume 4 a look. Sramana Mitra, who is a serial entrepreneur herself, shares her knowledge with us to help our business ideas along their way. In the book she interviews many high profile successful executives such as Eric Benhamou and Judy Estrin to extract their business wisdom. She has developed sections of the book to be very pertinent to the current economy. ...
  
• Sramana Mitra on Strategy 09 Jul 10:
  ... But meanwhile, she needs to survive the short and medium term, and for that, my suggestion is to try to get customer funding via modest amounts of flat licensing fees that can keep things going. My worry is that businesses that have long gestation periods tend to run out of cash. 600, 000 companies go out of business each year. I don’t want Marilyn to be one of those entrepreneurs who faces that predicament. And while on this topic, I also want to talk about my new book, Innovation: Need Of The Hour, where I have addressed the issue of innovators having the tendency to come up with solutions and then look for problems, instead of the other way round. In general, my belief is that if you are planning to spend an extensive amount of your time, energy and resources developing an innovation, it is better that you do a serious due diligence on what the commercial path of that innovation is likely to take. ...
  

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What are Business blogs saying about this book?

• Business on HuffingtonPost.com 16 Jul 10
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• Business on HuffingtonPost.com 07 Jul 10

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What are Business blogs saying about this book?

• Business on HuffingtonPost.com 16 Jul 10:
  ... Sarbanes-Oxley was meant to hold CEOs and CFOs accountable for accounting fraud and public misstatements about the health of their financial institutions. One should expect felony indictments for accounting fraud and securities fraud. As I explained to CBS's Katie Couric on April 16, 2010, the Goldman Sachs case doesn't go far enough: Janet Tavakoli's book on the causes of the global financial meltdown and how to fix it is Dear Mr. Buffett: What an Investor Learns 1, 269 Miles from Wall Street. ...
  
• Business on HuffingtonPost.com 07 Jul 10:
  ... would have to be discounted in the share price. Goldman Sachs's was up to $200 and is down to $130 because of the [unstated] obscenity risk. ' The discussion begins at 13:00 on this July 6, 2010 edition of The Keiser Report: Janet Tavakoli's book on the causes of the global financial meltdown and how to fix it is Dear Mr. Buffett: What an Investor Learns 1, 269 Miles from Wall Street. ...
  

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• Business on HuffingtonPost.com 09 Jul 10
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• Business on HuffingtonPost.com 02 Jul 10

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What are Business blogs saying about this book?

• Business on HuffingtonPost.com 09 Jul 10:
  ... It has nothing to do with talent or productivity or even luck. It's just raw power. And the only thing that financial power understands is countervailing power in the form of a popular mass movement - a movement that only can start once we stop blaming ourselves for the jobs crisis. We have our work cut out for us. Les Leopold is the author of The Looting of America: How Wall Street's Game of Fantasy Finance destroyed our Jobs, Pensions and Prosperity, and What We Can Do About It Chelsea Green Publishing, June 2009. ...
  
• Business on HuffingtonPost.com 02 Jul 10:
  ... Sooner or later more and more of us will realize that the brave new world of 'structural reforms' favored by Wall Street and the right really means that we'll be working longer, harder and for less -- if we're lucky enough to work at all. No one knows when that moment will arrive. But it will. And with it may come a new American progressive movement with the staying power to put our people to work. Les Leopold is the author of The Looting of America: How Wall Street's Game of Fantasy Finance destroyed our Jobs, Pensions and Prosperity, and What We Can Do About It Chelsea Green Publishing, June 2009. ...
  

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• Feld Thoughts 31 Jul 10

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What are Business blogs saying about this book?

• Feld Thoughts 31 Jul 10:
  ... My friend Niel Robertson – the CEO of Trada (which we are investors in) introduced me to Jeff Ma (the author) and then also sent me a book.  It turns out that I know Jeff and lived next door to his sister when I was at MIT.  You also may know Jeff – he’s the main character in Ben Mezrich’s excellent book Bringing Down the House and the inspiration for he main character in the movie 21. It also turns out that Jeff is an accomplished entrepreneur.  He’s had several successful companies, the most recent being Citizen Sports which Yahoo recently acquired. The subtitle of The House Advantage is “Playing the Odds to Win Big in Business”. ...
  

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