Book reviews and mentions from Business blogs...

28 reviews from Business blogs:

• Seth's Blog 31 Aug 10
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• Six Pixels of Separation 24 Aug 10
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• Six Pixels of Separation 03 Aug 10
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• Young Entrepreneur - Small Business & Entrepreneur Community » Blog 28 Jul 10
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• Six Pixels of Separation 14 Jul 10
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• Brand Autopsy 08 Jul 10
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• Duct Tape Marketing 21 May 10
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• Small Business Trends 30 Apr 10
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• Altitude Branding 26 Apr 10
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• Penelope Trunk's Brazen Careerist 26 Apr 10
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• Six Pixels of Separation 09 Apr 10
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• Seth's Blog 06 Apr 10
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• Escape From Cubicle Nation 20 Feb 10
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• Six Pixels of Separation 17 Feb 10
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• Chris Brogan 17 Feb 10
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• Penelope Trunk's Brazen Careerist 15 Feb 10
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• 37 Signals 12 Feb 10
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• MarketingProfs Daily Fix 08 Feb 10
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• Six Pixels of Separation 30 Jan 10
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• Good Experience 26 Jan 10
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• Seth's Blog 26 Jan 10
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• Duct Tape Marketing 26 Jan 10
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• What's Next 26 Jan 10
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• Seth's Blog 26 Jan 10
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• Web Ink Now 25 Jan 10
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• ConverSations 17 Jan 10
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• Six Pixels of Separation 13 Dec 09
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• Seth's Blog 02 Dec 09

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28 reviews from Business blogs:

• Seth's Blog 31 Aug 10:
  ... The details are right here. Created by Vook, based on the hardcover. Includes new video and interviews with some interesting folks. . . The long tail challenge of the iPad store is getting more and more obvious to people. The ratio of 'shelf space' to inventory is about the worst of any retail experience in the world. There are more than 24, 000 apps listed in the iPad store, and yet the front window (equivalent to the window of a bookstore) shows the user six choices. The spotlight coverflow up top shows another sixteen, fairly randomly. Meaning there's a little worse than a one in a thousand chance that your app will appear in front of someone interacting with the store at the first level. ...
  
• Six Pixels of Separation 24 Aug 10:
  ... Industries that sell products which can be digitized are grappling with everything from revenue to new business models and the book publishing industry is no exception to this rule. News broke over the weekend that famed Marketing thinker/doer and best-selling business book author, Seth Godin (Linchpin, Tribes, Purple Cow, All Marketers Are Liars, etc. . . ) was going to stop publishing books "traditionally" (you can read the full news item here via The Wall Street Journal: Author to Bypass Publisher for Fans). The news hit Twitter like a brushfire (especially amongst Marketing Nerds like your truly). ...
  
• Six Pixels of Separation 03 Aug 10:
  ... Blogging is (still) one of the most powerful Marketing tools. Ever. Period. Hard stop. On November 28th, 2009, I had a Blog post titled, Start A Blog Today, that focused on an amazing video interview of Tom Peters (In Search of Excellence, Re-Imagine, The Little Big Things, etc. . . ) and Seth Godin (Purple Cow, Tribes, Linchpin, etc. . . ) talking about why Blogging matters and why you need to start writing a Blog now: American Express - Open Forum - Let's Hear It For The Blog. It's 2010, and Blogging matters now more than ever. The buzz and hype has subsided, so now is the perfect time to do it. . . and it matters. ...
  
• Young Entrepreneur - Small Business & Entrepreneur Community » Blog 28 Jul 10:
  ...   Your end user might be more worried about if they are going to make payroll next week, or how they are going to pay their rent.   Make your value added proposition short, clear, and jump out at them.   And if all else fails remember these wise words from Troiano: “Startups fail because the dog won’t eat the dog food”. 2. Hiring the best technical fit Seth Godin makes a really interesting point in his new book “LinchPin”, that I think really helps drive this idea home “In a factory, doing a job that’s not yours is dangerous.   Now, if you’re a linchpin, doing a job that’s not getting done is essential”. A linchpin is a single person or thing that is critical to the whole; a central source of stability and security. ...
  
• Six Pixels of Separation 14 Jul 10:
  ... Not everybody is going to be able to play a bass guitar like Geddy Lee, but let's agree that creativity can happen in the legal profession and in the medical world as much as it can in the arts. You can make a difference. Get creative. Accept that you are an artist (in whatever it is that you're doing). If you're grappling with what that means, read Seth Godin's latest best-selling business book, Linchpin. But before you do anything else, please watch this TED Talk from Sir Ken Robinson on creativity, innovation and education: Start thinking about your own talent and creativity today (right now). Nurture it and push those you are connected to do the same. ...
  
• Brand Autopsy 08 Jul 10:
  ... Seth Godin writes a lot about Resistance in LINCHPIN, but he refers to it as one’s “lizard brain” creating fear which prevents us from actualizing our aspirations. Steven Pressfield first defined/articulated what Resistance is and how it acts as a self-sabotaging power in THE WAR OF ART. (We’ve talked a lot about this must-read book before on the Brand Autopsy blog in 2005 and 2008. ) This past Sunday at Gateway Church, Ted Beasley gave Pressfield’s concept of Resistance new light. In the WAR OF ART, Pressfield writes. “Most of us live two lives. The life we live, and the unlived life within us. ...
  
• Duct Tape Marketing 21 May 10:
  ... Businesses that get talked about are driven by a higher purpose, one formed by a passionate owner or by a passionate team mission. ” Here are 5 books that will help you in the quest to find more meaning in your work: Career Renegade – Jonathan Fields REWORK – Jason Fried and David Heinemeier Hansson Escape From Cubicle Nation – Pam Slim Linchpin – Seth Godin The Big Leap – Gay Hendricks Related Posts:REWORK Podcast with Jason FriedDo You Know Someone Who Needs to Escape?The Purpose of a BusinessMarketing On PurposeGet Your Shine OnPowered by Contextual Related Posts Like this post? Share it with ...
  
• Small Business Trends 30 Apr 10:
  ... While attending the fifth annual Small Business Summit in New York this year, I had the wonderful opportunity to hear Seth Godin speak.   Even better, attendees received a copy of his latest “Linchpin: Are You Indispensable?”  Moved by his presentation, I wanted to read his book to gain more insight to a man whose blog is often retweeted.   I was not disappointed. Be Original by Adding Art to Your Profession Godin starts bold… “We are surrounded by Bureaucrats, Note Takers, Literalists, Manual Readers, TGIF Laborers, Map Followers, and Fearful Employees.   The problem is that the Bureaucrats, Note Takers, Literalists, Manual Readers, TGIF Laborers, Map Followers, and Fearful Employees are in pain, they’re in pain because they’re overlooked, underpaid, laid off, and stressed out. ...
  
• Altitude Branding 26 Apr 10:
  ... Seth Godin’s latest book talks about Linchpins: people inside a business that really are pivotal to its success. (That’s an affiliate link for Amazon, just in case you need to pick up the book and read it). But there’s a big difference between being indispensable and irreplaceable. One is important and can propel your career forward. The other can stagnate you. Being indispensable is about delivering massive impact no matter where you are. It’s much more of a characteristic – a mindset wrapped with skills and attributes – rather than the details and functions in a role. ...
  
• Penelope Trunk's Brazen Careerist 26 Apr 10:
  ... Guess what? I'm going to Seth Godin's house for my next webinar, which is super exciting to me because I've never met Seth, but I love his ideas. (It's 1p est on April 28.  Sign up here. ) Seth and I will talk about his book, Linchpin. And I will thank him a thousand times for the encouraging emails he sent to me when I was moping on my blog that I was in my dip and I was worried that I couldn't make it. And you guys will ask questions that we will answer. When I was talking with Seth about what we will talk about he wrote this back to me: My take is that [generation Y] is the last one that will be as totally brainwashed by the system, by the schools and by companies and by society to believe that the industrial age (and compliance) is their ticket to the carnival. ...
  
• Six Pixels of Separation 09 Apr 10:
  ... You're going to have to push yourself to really find the love in everything you do, and if you can't find the love, watch All Together Now (it is sure to inspire you). If that doesn't work, believe these words: art first. business second (and yes, whatever you do for a living is art. Don't believe me? Read Seth Godin's latest business book, Linchpin). All together now. . . all you need is love. Tags: advertising all together now apple art blog blogger brand business cirque du soleil creative ...
  
• Seth's Blog 06 Apr 10:
  ... Now I'm glad it's here. Two asides about the book: The full-length audio (itunes, audible) is probably the best reading of one of my books. Audio books work (for me) when you can listen to them more than once. I listened to my Zig Ziglar tapes more than a hundred times each--and I'm glad I did. And the hardcover, (bn) I'm told, is selling twice as fast as any book I've ever published. Thanks for that. Enjoy the index! Special thanks to Josh for making it happen. ...
  
• Escape From Cubicle Nation 20 Feb 10:
  ... And in the back of my mind, amidst 32 urgent tasks a day to keep the machine rolling, I hear whispers of a strong voice telling me there is a new body of work waiting to be born. My soul is craving quiet. I want to walk in nature, savoring long stretches of time without anything to do in order to listen to this voice. And the ideas bubbling up are: The distractions that Seth Godin talks about in his new book Linchpin. And how when we are so busy responding to messages and interacting and building relationships that our true work eludes us. The deeper purpose and meaning of my life. What am I meant to do? Why am I here? The concept of personal leadership I wrote about a few weeks ago. This feels big, like something that is rumbling deep in the consciousness of a lot of people. ...
  
• Six Pixels of Separation 17 Feb 10:
  ... in-person: Seth Godin on Leadership and Creativity. Godin needs no introduction. He is widely regarded as one of the best business speakers in the world. He has authored multiple best-selling business and marketing books. He will also be presenting concepts from his recently released book, Linchpin (which could be one of his best books to date). Dan Heath on Strategy and Communications. Dan and his brother, Chip, are the authors of the amazing business book, Made To Stick (a personal favourite), and they are just about to release their sophomore effort, Switch. The Heath brothers ...
  
• Chris Brogan 17 Feb 10:
  ... Are you indispensible? That’s what Seth Godin asks in Linchpin, his new book about the future of work, the break with our industrial past, and what we need to do, individually, to measure up. It’s a Seth Godin book, so of course it delivers. It’s much more meaty than Tribes and more actionable than Meatball Sundae, and every bit as eye opening as his other books. Here’s a quick video: Direct link to the video ...
  
• Penelope Trunk's Brazen Careerist 15 Feb 10:
  ... Seth Godin’s new book, Linchpin, has arrived. I read it on the farmer’s sofa. The farmer is going through a midlife crisis. It’s not really a midlife crisis, though. As an expert on the process of coming of age in one’s twenties, I’d have to say that the farmer is actually going through a quarterlife crisis. Typically, one’s twenties, a period now called emerging adulthood, looks something like this: Learning to separate from parents. Figuring out where one fits in the world of work. Getting ready to be married and have kids. The farmer is doing those things in compressed ...
  
• 37 Signals 12 Feb 10:
  ... A great rework of the table of contents. Linchpin, by Seth Godin, briefly describes each chapter instead of just giving the page number. He turns the TOC into an opportunity to summarize the contents of the book for a new reader, not just tell them where things are. ...
  
• MarketingProfs Daily Fix 08 Feb 10:
  ... In this Marketing Over Coffee brought to you by MarketingProfs: We talk with Seth Godin about his new book: Linchpin Marketing Over Coffee with Seth Godin Direct Link to File Show length 23:30 00:52 What’s Linchpin about? 02:30 How do entrepreneurial linchpins fit in to large organizations? 05:40 Who are the artists? 06:55 Can you get beyond Dunbar’s Number? Gary V. is using twitter to add two zeros. 08:10 What is The Resistance? What is Emotional Labor? 11:22 Thrashing – a classic Marketing problem, and yes, Duke Nukem! Real artists ship. 14:16 Is there any future for mass media ...
  
• Six Pixels of Separation 30 Jan 10:
  ... in-person: Seth Godin on Leadership and Creativity. Godin needs no introduction. He is widely regarded as one of the best business speakers in the world. He has authored multiple best-selling business and marketing books. He will also be presenting concepts from his recently released book, Linchpin (which could be one of his best books to date). Dan Heath on Strategy and Communications. Dan and his brother, Chip, are the authors of the amazing business book, Made To Stick (a personal favourite), and they are just about to release their sophomore effort, Switch. The Heath brothers ...
  
• Good Experience 26 Jan 10:
  ... Thanks to Seth Godin for his kind words today. Seth's guest post, you might remember, is Artists break things and refers to his new book Linchpin. ...
  
• Seth's Blog 26 Jan 10:
  ... and now we'll hear from the bloggers and other online denizens. This is the short head of the new long tail, the group of professional and semi-pro writers and journalists that are increasing in influence daily. I spoke to over 40 different people from various industries and blogs about Linchpin. I was given a warm reception by artists, business blogs, marketing sites, brand innovation sites, and creative blogs. It was a blast. My interaction with them reminds me that the online world is quickly becoming even more human and connected everyday. The page summarizing all of the links ...
  
• Duct Tape Marketing 26 Jan 10:
  ... with Seth GodinThis content from: Duct Tape Marketing Marketing podcast with Seth Godin (Click to listen, right click and Save As to download – subscribe now via iTunes I had the pleasure of visiting with Seth Godin for this episode of the Duct Tape Marketing podcast. Seth’s new book Linchpin is out today and, as we discussed in our time together, this is probably his most personal message and book to date. The message of Linchpin, to workers everywhere, is pretty simple: “The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen ...
  
• What's Next 26 Jan 10:
  ... Seth Godin's latest book, Linchpin, is a rallying cry for people to use their creative talents, instincts and skills to become indispensable. I interviewed him about the book. In Linchpin, Seth told me, 'I'm arguing for gentle, progressive, relentless generosity, coupled with the artist's impulse to connect and change. To leave things better and different than the way you found them. ' 'Linchpins, ' Seth says, 'are the essential building blocks of great organizations. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they're ...
  
• Seth's Blog 26 Jan 10:
  ... of electronic media, you get to read the book at your own pace, absorbing it as you go. I published a book today. My biggest and most important and most personal and most challenging book. A book that scared me. It took me ten years to write this book. I'm hoping it changes a few people. Thanks. [Amazon, BN, independents, volunteer reviewers. Kindle too. I'll be posting details of a fascinating media tour in a few hours if you want to see what the book is actually about. ]  ...
  
• Web Ink Now 25 Jan 10:
  ... Seth Godin's new book releases today. I was lucky to receive an early copy of Linchpin: Are You Indispensable? and read it in two sittings. I loved Linchpin. Now I freely admit I am a Seth fanboy (see my Seth collection for proof) so I guess you can say I am biased. I talk a bit about the book below, but first, check out an interview I conducted with Seth about the book. Direct link here. Unlike the old days of work with management and labor, a linchpin owns his own means of production. A person's success is no longer dictated by following a rule book and asking ...
  
• ConverSations 17 Jan 10:
  ... I'm loving Seth Godin's new book, Linchpin -- and you will too. Though I've just started reading it, the pages are turning fast. Others are already talking about it all-a-Twitter. In one part of the book, Seth talks about how our society, today's business and educational status quo, is used to stamping out voices rather than letting the creative idea-flow flow. Don't let that happen to your organization.   As my pal, Angela Maiers says, Together We're Smarter. As it has always been, really. In this fantastic time of voices shared, ideas built, and contagious creativity opening new ...
  
• Six Pixels of Separation 13 Dec 09:
  ... Dip, Tribes, etc. . . ), one of the top business Bloggers in the world and one of the most in-demand public speakers, Godin is also the owner of one of the Top 100 websites in the world, Squidoo, and he even has his own action figure (that's no joke). He is about to release his latest book titled, Linchpin - Are You Indispensable? (in late January 2010), and he is the brains behind an excellent new/about-to-be-released e-book titled, What Matters Now (which I contributed to). He's been on the Podcast many times in the past, and is always one of the most insightful people I know. Enjoy the ...
  
• Seth's Blog 02 Dec 09:
  ... is to give everyone a free copy. Publishers and authors could do this and try to make money doing something else. Another solution is to let the best of this group, the most committed, the most interested. . . let them stand up and identify themselves. So, that's what we're experimenting with on Linchpin. For a select group of motivated readers, I want to send you a copy of Linchpin (at my expense) three weeks before anyone else can buy one. My US publisher is not sending free review copies to magazines (the few that are left), newspaper editors, TV shows, any of the usual media suspects. ...
  

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18 reviews from Business blogs:

• Damn, I Wish I'd Though of That 21 Aug 10
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• Conversation Agent 18 Aug 10
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• A Smart Bear 19 Jul 10
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• Duct Tape Marketing 21 May 10
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• Mixergy - Online Business Tips from Successful Entrepreneurs 19 May 10
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• Penelope Trunk's Brazen Careerist 12 Apr 10
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• Dane Carlson's Business Opportunities Weblog 30 Mar 10
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• Chris Brogan 26 Mar 10
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• The 4-Hour Workweek and Timothy Ferris 24 Mar 10
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• 37 Signals 24 Mar 10
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• Feld Thoughts 20 Mar 10
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• Duct Tape Marketing 18 Mar 10
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• 37 Signals 09 Mar 10
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• The 4-Hour Workweek and Timothy Ferris 08 Mar 10
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• 37 Signals 24 Feb 10
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• 37 Signals 24 Feb 10
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• 37 Signals 06 Jan 10
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• 37 Signals 13 Oct 09

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18 reviews from Business blogs:

• Damn, I Wish I'd Though of That 21 Aug 10:
  ... And they all feel pretty much the same when you start doing them. Entrepreneurs — remember Benjamin Franklin’s advice: Never confuse motion with action. (If you’re having trouble with this, read Rework by Jason Fried, with amazing illustrations by Mike Rohde. ) Share: ...
  
• Conversation Agent 18 Aug 10:
  ... The disconnect between a stubbornly siloed internal culture clashes with the networked approach that the external conversation demands. Culture defines a lot of things in organizations. How problems are tackled, priorities, rewards, and thus behaviors. I don't agree with everything Jason Fried and David Heinemeier Hansson put in Rework (Amazon affiliate link). For example, I think planning is important, especially if you're turning around an organization the size of the Titanic. And I know it does feel that way steering it in a new direction. Here's a thought, accelerate into the steering -- use its own mass. I picked up this book over many others that crowded the shelves at my local Borders store because I was looking for an espresso shot, only in the mind. ...
  
• A Smart Bear 19 Jul 10:
  ... Google's algorithm, combined with the hardware and software to implement a search of trillions of websites in 0. 2 seconds, is hard to replicate; it took hundreds (thousands?) of really smart people at Microsoft and Yahoo years to catch up. 37signals' ranting platform — a blog with 131k followers and a best-selling book — is nearly impossible to build even with a full-time army of insightful writers. 'Being hard to do' is still a true advantage, particularly when you devote your primary energy to it. P. S. For more, here are detailed examples of how this mindset also sets up your sales pitch. ...
  
• Duct Tape Marketing 21 May 10:
  ... There is no way around it, really. Businesses that get talked about are driven by a higher purpose, one formed by a passionate owner or by a passionate team mission. ” Here are 5 books that will help you in the quest to find more meaning in your work: Career Renegade – Jonathan Fields REWORK – Jason Fried and David Heinemeier Hansson Escape From Cubicle Nation – Pam Slim Linchpin – Seth Godin The Big Leap – Gay Hendricks Related Posts:REWORK Podcast with Jason FriedDo You Know Someone Who Needs to Escape?The Purpose of a BusinessMarketing On ...
  
• Mixergy - Online Business Tips from Successful Entrepreneurs 19 May 10:
  ... Getting passionate customers without spending heavily on marketing is a theme that comes up a lot in my interviews. I asked Joe, Mixergy's new editor, to pull these 2 clips from my interview with Jason Fried about how his company, 37signals, does it. (Transcripts below. ) For more on this topic, get Jason's book, Rework, or listen to his full Mixergy interview. Clip 1: The 'real secret' See my stats for this video Clip 2: How to do it See my stats for this video The transcripts Clip 1: Eventually, we found out that having an audience is a huge benefit to a company. You know, companies have fans, have customers, but having an audience is like the real secret, I think, to making it, especially today, without having to spend a lot of money on advertising. ...
  
• Penelope Trunk's Brazen Careerist 12 Apr 10:
  ... In a video I can't find, Jason explained that his business partner used to live in Holland. And Jason lived in Chicago. And his partner moved from Holland to Chicago so they'd get more done together. But they got less done. Because you need long stretches of uninterrupted time to get things done. Jason recent book, Rework, is about counter-intuitive ways to be more productive (here is a hilarious ad for the book). Rework full of stuff he learned as he grew his company, 37 Signals. I love the book because the advice is short and true — like have a short to do list so that you can actually get it done. And make tiny decisions so that you can keep moving instead of doing nothing while you make a huge decision. ...
  
• Dane Carlson's Business Opportunities Weblog 30 Mar 10:
  ... Each month, we highlight the bestselling entrepreneurship books on Amazon. com. Rework Good to Great: Why Some Companies Make the Leap… and Others Don’t Crush It!: Why NOW Is the Time to Cash In on Your Passion The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It Raving Fans: A Revolutionary Approach To Customer Service Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide The Ultimate Question: Driving Good Profits and True Growth From Business Opportunities Weblog. ...
  
• Chris Brogan 26 Mar 10:
  ... As a kind of pep talk meets recipe book, Rework (amazon affiliate link) by Jason Fried and David Heinemeier Hansson is a pretty decent read. It’s a bunch of advice from their experience running 37Signals, a small software shop based in Chicago (I believe). I found a few ideas that will help my business, and I have a few notes from it that will keep me thinking in the right direction. That said, here’s a video of my thoughts: Direct link to the video The book’s worth a read, though you’ll likely pass it on to a friend when you’re done (that’s not a bad thing, but some books are keepers and others are interesting and share-worthy). ...
  
• The 4-Hour Workweek and Timothy Ferris 24 Mar 10:
  ... The sponsorship will allow us to treat Glenn to some fancy new shoes and support his video habit, as well as open up uber-cool options for topics and experiments. Interested? First come, first served, so let us know at earliest via email: amyatfourhourworkweekdotcom with “RANDOM SPONSOR” in the subject line. That all said, here are the show notes and a bonus safari video… Books: Delivering Happiness by Tony Hsieh Rework by 37Signals Neverwhere: A NovelNeverwhere by Neil Gaiman Websites: we-make-money-not-art. com tripit. com People: Reid Hoffman – twitter. com/quixotic Marc Andreessen – blog. pmarca. com “Angels vs. Venture Capitalists” article by Ben Horowitz Travel: New Zealand - Webstock - Picton - Nevis – bungee jumping - Queenstown - Christchurch - Canyon Swing South Africa - Capetown - Lions Head - Shark Diving Unlimited in Gansbaai - Sanbona Safari (Recommended Ranger: Salomon Munnik) Bonus video – 3-minute tour of the Dwyka lodge safari tents: Shoot Location and Misc. ...
  
• 37 Signals 24 Mar 10:
  ... Decision making, 37signals style. If your company can’t make decisions this easily, here’s a shameless plug for REWORK. ...
  
• Feld Thoughts 20 Mar 10:
  ... I just read Rework, the new book by Jason Fried and David Heinemeier Hansson of 37Signals.   It’s fantastic.   If you are starting a business, or thinking about starting a business, or running a business, or breathing air, this is a book you should read. There are an endless array of “startup books” to choose from.   Most suck.   Many are ego trips for successful entrepreneurs.   Others are self-help books from entrepreneurs that haven’t been successful, but are trying to be successful as entrepreneurial self-help book writers.   Very few are useful, authentic, or powerful. ...
  
• Duct Tape Marketing 18 Mar 10:
  ... From day one the creators of Basecamp, Backpack, Highrise and Campfire, made money, built a rabid word of mouth fan base, and perhaps more importantly, built the business they wanted to work in without taking outside funding. Along the way they became media darlings and a frequently cited use case for how to do it right. But just how did Jason Fried and David Heinemeier Hansson do it? The often unconventional approach taken by 37Signals is on display in the Fried and Hannson’s book REWORK. REWORK is a collection of essays that I think could best be described as a combination of business, self-help and wellness, and technical mentoring advice, but the collective impact is very powerful. This is one of those books that you can pick up and read from any point and find yourself immediately engrossed . ...
  
• 37 Signals 09 Mar 10:
  ...         Alright, the big day is finally here! REWORK is now available in stores. You can order the US version online from the following booksellers: Amazon. com Barnes & Noble Borders Indie Bound 800 CEO READ International versions are either out already or coming soon. Check with your local retailer. There’s also an audiobook version read by Mike Chamberlain (listen to a sample). At the book site, you’ll now find a PDF that includes five essays and illustrations from the book: Download PDF excerpt (1. 7 MB) And here’s ...
  
• The 4-Hour Workweek and Timothy Ferris 08 Mar 10:
  ... millions of dollars in profit every year. 37Signals’ employees–fewer than 20 total–are spread across 8 cities on two continents, and no matter how many rules they break, profit seems to be the end result… This is part of the reason I was excited to get an advanced copy of Rework, their new book, which I encourage people to think of as an Elements of Style for building profitable businesses in a web-savvy world. Each chapter is 2-5 pages long and delivers their tactics and principles fat-free, without fluff. Just like their business models. Here are a few excerpts ...
  
• 37 Signals 24 Feb 10:
  ... This is a guest post by Mike Rohde. We hired Mike to illustrate original art for REWORK. Each one of the 90 essays in REWORK is accompanied by an illustration that captures the key message of the essay. We asked Mike to share the illustration process with you here on Signal vs. Noise. This post is part 1 of a 2-part series. Part 2 will be posted within the next few weeks. In September 2009, I began work with Jason Fried to create a series of 90 sketchnote illustrations and 10 chapter illustrations for the new 37signals business book, REWORK. In December 2009, I completed the ...
  
• 37 Signals 24 Feb 10:
  ... We’re all meeting in San Diego this week: It’s kind of pretty here. Shot from Torrey Pines State Park. A look at the conference table during company wide meeting. Yes, even we meet once in a while. REWORK is in the house. Everyone got an advance copy. The book comes out “for real” in two weeks. Jamis brought peanut butter flavored marshmallows that he made at home. Sam’s got one of the cool “Just Below Zero” colors of Field Notes. We’re recording it all for the one team member who couldn’t make it. Lots of tea gets ...
  
• 37 Signals 06 Jan 10:
  ... The official REWORK book site is now up at 37signals. com/rework. There you’ll find the full list of essays included in the book, a look at the front and back covers, six of Mike Rohde’s illustrations from the book, pre-order links at major retailers, and early reviews from folks like Tony Hsieh, Tom Peters, Chris Anderson, and Kathy Sierra. The book comes out on March 9, 2010. ...
  
• 37 Signals 13 Oct 09:
  ... if we wanted to team up with him to sell some books, we said HELL YEAH WE DO. So here’s what Gary and I came up with: Buy a copy of Rework and Crush It! together and you’ll get access to a private 3-hour video Q&A session. Buy five copies of each and you’ll get ...
  

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12 reviews from Business blogs:

• Jaffe Juice 23 Jun 10
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• Entrepreneur.com - Daily Dose 21 Jun 10
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• Outspoken Media 08 Jun 10
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• Social Media Explorer 26 May 10
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• Seth's Blog 23 May 10
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• Influential Marketing Blog 13 May 10
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• Andy Beal's Marketing Pilgrim 11 May 10
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• Small Business Trends 08 May 10
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• Duct Tape Marketing 06 May 10
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• Escape From Cubicle Nation 05 May 10
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• Conversation Agent 21 Apr 10
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• Duct Tape Marketing 31 Mar 10

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12 reviews from Business blogs:

• Jaffe Juice 23 Jun 10:
  ... Duct Tape Marketing's John Jantsch just wrote a new book called, "The Referral Engine. " With many similarities to "Flip the Funnel", I thought I'd sit down with him and chat about the primary messages and themes in the book. Audio comments to +1 206 203-3255. Follow me on Twitter: @jaffejuice Direct download here iTunes subscription here ...
  
• Entrepreneur.com - Daily Dose 21 Jun 10:
  ... Would you like to get thousands of customers for your business on autopilot while you sleep? No, I'm not hawking some Internet lead-finding scam. . . and it turns out you don't need one of those goofy tools to ramp up your referrals, either.  Recently, I spoke with marketing guru John Jantsch of Duct Tape Marketing fame about his new book, The Referral Engine: Teaching Your Business to Market Itself.  I was intrigued by this title because, well, it's been a long slog through the downturn in which most small business owners I know have had to market their fannies off. I was curious to hear about how they could switch into glide instead and create marketing programs that would bring a steady stream of new customers without their having to beat the street and haunt every Chamber event in town. ...
  
• Outspoken Media 08 Jun 10:
  ... They’ll help you pick up and master the type of verbage proven to make people respond to your calls to action to increase the effectiveness of your landing pages or site copy. Whether you need help even forming the call to action or you think it could be stronger, Words That Sell and Phrases That Sell are two excellent resources. They’re easy reads and worth the investment. Referral Engine by John Jantsch More full disclosure: I received an advanced print copy of this one from John Jantsch and I’m thankful he sent it my way. Otherwise I would have loaded up Amazon and promptly ordered my own copy.   I’m a huge fan of John and, most recently, of this book.   No surprised given John’s history of excellence, but I think this book is especially great for small business owners looking for practical ways to turn their audience into a referral engine that they can continue to count on in the future. ...
  
• Social Media Explorer 26 May 10:
  ... A couple of them have been out for a month or so, but I’m a notoriously slow reader when it comes to books and two of them were more than 200 pages, so forgive me. I did read them all, even took some notes and dog-eared some pages. Here’s what I thought about The Power of Pull by Hagel, Brown and Davison; The Zen of Social Media Marketing by Shama Hyder Kabani, Engage! by Brian Solis, Inbound Marketing by Brian Halligan and Dharmesh Shah; and The Referral Engine by John Jantsch. All the links in this paragraph are direct links to the book’s purchase page on Amazon. If you don’t mind purchasing and having me benefit, please click on the book covers below and use my Amazon affiliate links. Thanks for the cheeseburgers. Summer Reading: Book Reviews from Social Media Explorer from Jason Falls on Vimeo. ...
  
• Seth's Blog 23 May 10:
  ... If you make average stuff for average people, why exactly will someone refer you? If you are busy selling standard insurance policies to standard insurance clients, why will someone refer you? Because you're good at golf?In fact, the best way to get referrals is to change what you do, what you sell, how you act when times are difficult, how generous you are when you don't need to be. Yes, you should make it easy for people to refer you. Yes you should be aware that asking for referrals can help. (John has a new book about this). But no, all the tactics in the world won't help you get the referrals you want. The only thing that will make you remarkable is being worth remarking about. ...
  
• Influential Marketing Blog 13 May 10:
  ... Here are 5 questions I asked John Jantsch about his new follow up book to Duct Tape Marketing, and how he would describe the big idea of the book to anyone interested in learning about it. It's a short and sweet interview, but hopefully gives you some more insight into the book. Look out for more of these in the future and let me know what you think! And if you'd like to pick up a copy of The Referral Engine: Teaching Your Business To Market Itself, you can do so here. I only intervew authors who I respect and would wholeheartedly recommend their books, and I definitely think the world of John and what he has been able to achieve offering small businesses a smart and efficient approach to creating better marketing. ...
  
• Andy Beal's Marketing Pilgrim 11 May 10:
  ... I’m pretty sure that when you hear the word “referral” at least 50% of you think of a search engine or web site referral. But what about honest-to-goodness business referrals from friends, customers, coworkers, and business partners? That’s something the Joe touched on a few weeks back and now we have 3 copies of John Jantsch’s new book: The Referral Engine: Teaching Your Business to Market Itself. John Jantsch. John Jantsch? Where have I heard that name before? He’s only the bestselling author of Duct Tape Marketing–so you know this new book is going to be worth your time. Some of Jantsch’s advice includes: Talk with your customers, not at them. ...
  
• Small Business Trends 08 May 10:
  ...   In fact, it’s frustrating to see so many new, ideal, wonderful and profitable clients simply going un-harvested, just because you treated referrals as something that just happen and not like a powerful strategy. Well, it seems that I am not the only one.   John Jantsch, author of “Duct Tape Marketing” and award winning social media publisher has been thinking about this same thing for years and has come out with his latest book “The Referral Engine: Teaching Your Business to Market Itself. ” In the interest of full disclosure, shameless bragging and self-promotion, I have to tell you that he interviewed me for his book and I’m happy to say that my story is listed early in the book in the section titled “Reality #5 Marketing is a System” (that’s page 9 in your copy ). ...
  
• Duct Tape Marketing 06 May 10:
  ... The Referral Engine OverviewThis content from: Duct Tape Marketing My new book, The Referral Engine – Teaching Your Business to Market Itself, ships next week so I thought I would share some of the key points via a slide show. Hope you grab something tweetable and, well, consider buying the book too – links to buy – Barnes & Noble, Amazon, 800-CEO-READ or Indie Bound Lots of info at referralenginebook. com – and thanks. The Referral Engine View more presentations from ducttape. Related Posts:Referral Engine Preview and Book GiveawayI Am Giving Away 250 Copies of My New Book for My 50thSlideshare offers tools for ...
  
• Escape From Cubicle Nation 05 May 10:
  ... This is the kind of information that will be useful to share: Specific marketing tactics (To restaurant owner; ”Have you ever thought of providing food for a local homeowner’s meeting and giving out free coupons?”  … etc) Good articles about growing a brick and mortar business Really smart people who have a definite opinion about this sector of the market (John Jantsch from Duct Tape Marketing comes to mind. His new book The Referral Engine drops on May 13 and would be a perfect gift for your favorite business owner. ) Good blogs on this topic Anything else that would be useful As I have said in earlier posts, let’s see where this discussion takes us! I will update this post with links left in the comments so we have an organized list of resources. ...
  
• Conversation Agent 21 Apr 10:
  ... (there are exception to every statement) One of the best ways to build a steady stream of leads without burning out on a 24/7 day, is to provide content and deliver work that are both so valuable your customers become your main source of referrals. That's what some call building momentum and is worth in gold what you put into making clients happy with your work. John Jantsch has written a book that is right off his practice and experience: The Referral Engine, where he shares plenty of useful information on learning to market your business by using many of the tools we've come to use online to extend your networking activities. I just finished the book and I can tell you it's a treasure trove of tips that will help you get organized and become systematic in your approach to generating leads. ...
  
• Duct Tape Marketing 31 Mar 10:
  ... Let’s call it a party! All you have to do to join the party is: a) Visit The Referral Engine web site at http://referralenginebook. com and choose your favorite online retailer and pre-order the book. (free book can only be shipped to US addresses and does not include Kindle orders. ) You can buy your book directly from one of the following retailers – Barnes & Noble, Amazon, 800-CEO-READ or Indie Bound b) Send a copy of your receipt to – ReferralEngineBook@gmail. com c) Once you do you will receive a URL to fill in the shipping details for your free book (Should arrive around April 30th or so) d) Feel free to spread the word to friends, colleagues, Facebook fans and Twitter followers The early reviews for the book are very positive (I have a free chapter on the site if you would like to review before pre-ordering) and I think this topic is timeless and very important for marketers and birthday partiers alike! “Who knew that there’s a science to referrals? Not I–but now that I know, I want you to benefit from John’s expertise. ...
  

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11 reviews from Business blogs:

• Entrepreneur.com - Daily Dose 10 May 10
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• Dane Carlson's Business Opportunities Weblog 30 Mar 10
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• Feld Thoughts 20 Mar 10
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• Copyblogger 06 Jan 10
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• ConverSations 30 Dec 09
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• Duct Tape Marketing 29 Dec 09
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• Six Pixels of Separation 31 Oct 09
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• This Week in Startups 26 Oct 09
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• This Week in Startups 19 Oct 09
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• 37 Signals 13 Oct 09
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• The Social Media Marketing Blog 15 Sep 09

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11 reviews from Business blogs:

• Entrepreneur.com - Daily Dose 10 May 10:
  ... Gary Vaynerchuk's book, Why Now is the Time to Crush It: Cash in on your Passion, was another one of those social media books I put off reviewing since I never received a review copy in advance. While once again I was worried that it might be outdated, the fact I had to wait more than six months for it to come to my local library says something about its popularity. The bottom line: I'm glad I didn't cancel my hold on it. Despite hearing a few complaints from friends that Vaynerchuk takes a lot of time at the beginning telling us all about what he's going to tell us later on in the book, this didn't really bother me because: It's short. ...
  
• Dane Carlson's Business Opportunities Weblog 30 Mar 10:
  ... Each month, we highlight the bestselling entrepreneurship books on Amazon. com. Rework Good to Great: Why Some Companies Make the Leap… and Others Don’t Crush It!: Why NOW Is the Time to Cash In on Your Passion The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It Raving Fans: A Revolutionary Approach To Customer Service Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide The Ultimate Question: Driving Good Profits and True Growth From Business Opportunities Weblog. ...
  
• Feld Thoughts 20 Mar 10:
  ...   While I strongly agree that is one way (my first company was started with $10 and that was all the money we ever raised), it’s not the only way and I get tired of hearing polarizing rhetoric around this. It turns out that was Fried and Heinemeier’s way of getting my attention.   Rather than passively rolling into chapter two, I was fired up.   And then, in the style of Gary Vaynerchuk, they Crushed It (another awesome book, BTW).   I was glued to my couch for the next hour as I pounded my way through the book.   It’s a collection of short essays and cool drawings built around one liners that everyone running a business should ponder.   As a bonus, they have a great essay on four letter words and why “fuck” and “shit” are not ones you should be concerned with. ...
  
• Copyblogger 06 Jan 10:
  ... for sale, but he never pushed them. He consistently cared much more about his audience than he did about making a sale. In fact, I’ve never met someone more passionate about community than Gary V. You can hear it in the way he talks . . . it’s in his blood. But when he launched his book, Crush It, people all over Twitter begged him to shut up about it. They wanted him to tone it down and relax. (Like Gary V. is ever going to do either of those things. ) These two men gave generously for years before asking for anything in return. And when they did, it was small change compared to ...
  
• ConverSations 30 Dec 09:
  ... participation in social media. Every individual and situation is different, but here are the books I recommended most in 2009: Greater Than Yourself by Steve Farber Tribes by Seth Godin Exploiting Chaos by Jeremy Gutsche The Think Big Manifesto by Michael Port The Digital Handshake by Paul Chaney Crush It! by Gary Vaynerchuck Socialnomics by Eric Qualman Radical Careering by Sally Hogshead The 4-Hour Workweek by Timothy Ferris Me 2. 0 by Dan Schawbel Career Renegade by Jonathan Fields The Element by Sir Ken Robinson What Would Google Do? by Jeff Jarvis A couple of interesting things to note ...
  
• Duct Tape Marketing 29 Dec 09:
  ... released and landed him in the spotlight for those who garnered hope from his positive message of work less and live more. However, his message also created a camp of doubters that likely felt the message was unrealistic. I find it ironic that Amazon has his book selling in tandem with Gary Vs CrushIT message of work 80 hours a week until your eyes bleed. I’ve always felt that Tim’s detractors fall somewhere in one of the camps of resenting his books sales, resenting his go get em sales tactics, or misunderstand the core message of the book. I wrote a post long ago called ...
  
• Six Pixels of Separation 31 Oct 09:
  ... this the online social networking book for the TED crowd. I've just started to dive in and it's some high-brow thinking (in the best possible way). Crush It! Why now is the time to cash in on your passion by Gary Vaynerchuk. I finally got to meet Gary this past week on his book launch tour, and he is the real deal. His book (which hit #2 on New York Times' best-seller list) is a shot-to-the-gut reality check on how New Media is changing everything. Inbound Marketing - Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) by Brian Halligan and Dharmesh Shah. ...
  
• This Week in Startups 26 Oct 09:
  ... Jason’s guest on this week’s show was everyone’s favorite Twittering wine guy, Gary Vaynerchuk. Gary has a new book out (Crush It!) detailing how to turn your passions into businesses and achievements. Of course Gary and Jason are both very passionate speakers (and very engaging) ...
  
• This Week in Startups 19 Oct 09:
  ... favorite twittering wine expert, Gary Vaynerchuck!  You all know Gary from hosting WineLibraryTV, but he’s also got a new book out – Crush It!  Tune in to check out what happens when you put Jason and Gary on camera together to talk business. About Gary: Gary Vaynerchuk has ...
  
• 37 Signals 13 Oct 09:
  ... to team up with him to sell some books, we said HELL YEAH WE DO. So here’s what Gary and I came up with: Buy a copy of Rework and Crush It! together and you’ll get access to a private 3-hour video Q&A session. Buy five copies of each and you’ll get access to ...
  
• The Social Media Marketing Blog 15 Sep 09:
  ... to the top of the charts in creative and innovative ways. His blog is filled with observations about Marketing and marketing - by that I mean the craft as well as daily thoughts about how companies and individuals can differentiate themselves. And yes, he's one of those bald guys. Gary Vaynerchuk, Crush It!: Why NOW Is the Time to Cash In on Your Passion. Say it with me: VAY-ner-chuk! Gary is a force of nature. Host of the amazing Wine Library TV, Gary has amassed a mini empire on his way to eventually owning the New York Jets. His keynotes and speeches are filled with the fire that comes ...
  

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13 reviews from Business blogs:

• Web Ink Now 01 Sep 10
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• Dane Carlson's Business Opportunities Weblog 24 Aug 10
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• Chris Brogan 20 Aug 10
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• Entrepreneur.com - Daily Dose 16 Aug 10
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• Web Ink Now 13 Aug 10
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• Andy Beal's Marketing Pilgrim 06 Aug 10
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• Web Ink Now 05 Aug 10
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• Web Ink Now 03 Aug 10
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• Webmetricsguru 28 Jul 10
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• Web Ink Now 28 Jul 10
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• Online Marketing Blog 16 Jul 10
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• Web Ink Now 16 Jul 10
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• Duct Tape Marketing 16 Jul 10

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13 reviews from Business blogs:

• Web Ink Now 01 Sep 10:
  ... This valuable content is also available via Erin's book Girls Fight Back!: The College Girl's Guide to Protecting Herself (Amazon affiliate link) and via a DVD which retails for $29. 95. Here's the amazing thing. Erin also makes her entire program available as a completely free online video with no registration! I love how the ideas pioneered by the Grateful Dead are being used in all sorts of businesses. "You inspired me to put the entire DVD online, viewable to anyone, for free, without even giving an email address, " Erin told me. "It feels good to make this information accessible to literally any woman in the world. ...
  
• Dane Carlson's Business Opportunities Weblog 24 Aug 10:
  ... I’ve never been a fan of the band, but have always marveled at the culture surrounding them – truly a unique following, turning each concert into an event beyond just music, reports Jon at 800CEORead. com. David Meerman Scott’s and Brian Halligan’s Marketing Lessons From the Grateful Dead: What Every Business Can Learn From The Most Iconic Band In History looks not only at the culture phenomena – the people that create the parking lot festival, the bootleg merchandise, the live recordings, etc. – but also the band’s relationship and collaboration with all this. In many ways, the group worked to be conductors for all this activity to happen. ...
  
• Chris Brogan 20 Aug 10:
  ... My friends, David Meerman Scott and Brian Halligan wrote a book that I thought I wasn’t going to like. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History (amazon affiliate link) is a book about a band that I’m just not with. I appreciate that they have many fans. I’m just not one of them. Luckily, I’m a fan of David’s and Brian’s take on marketing. Their book had lots of great takeaways, and though there’s not a ton of step-by-step in here, that’s why you buy their other books. This one? It’s a “directional adjustment” mixed with a labor of love, by two Deadheads who still fly their multi-colored bear flags high. ...
  
• Entrepreneur.com - Daily Dose 16 Aug 10:
  ... If my words did glow with the gold of sunshineAnd my tunes were played on the harp unstrungWould you hear my voice come through the music?Ripple, The Grateful DeadAs an entrepreneur and/or a marketer, does your voice come through the music? I'm sure Jerry Garcia and Robert Hunter were not thinking about marketing when they penned those lyrics. But marketers David Meerman Scott and Brian Halligan were thinking about the Grateful Dead when they wrote their latest book:  Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History. It's hard to start a review of this book without reminiscing about one's own Dead experiences. My introduction to the band was in the 1970s when the Dead Heads would descend upon Merriweather Post Pavilion every summer, camping in the woods near our house, bringing a whole new aroma to the region, and causing controversy by bathing in the fountain at the nearby mall. ...
  
• Web Ink Now 13 Aug 10:
  ... A short online video documentary is a terrific form of brand journalism for any organization. Brian Halligan and I recently finished out "follow the band book tour" to launch our new book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History. I created this mini-documentary to illustrate how the Dead freed their music, cultivated a relationship with fans, and built a social network before Mark Zuckerberg was even born. Near the end of the video, Brian and I discuss how every business can use these ideas. Direct link to the HD video on Vimeo. ...
  
• Andy Beal's Marketing Pilgrim 06 Aug 10:
  ... Marketing Lessons from the Grateful Dead? Who knew? David Meerman Scott, apparently. ...
  
• Web Ink Now 05 Aug 10:
  ... Regular readers of this blog know that my co-author Brian Halligan and I are nearing the end of our book tour for Marketing Lessons from the Grateful Dead. I’ll temper my Grateful Dead obsession and get back to writing about varied marketing and PR ideas starting next week… Thanks for indulging me with this series of Grateful Dead posts for the past few weeks. If you’re completely fed up with all this Grateful Dead stuff, you MUST read this article by Terence Blacker in The Independent (UK): Time to herald the wisdom of chickens Book tour update This weekend, we were at Gathering of the Vibes for four days where we caught 60 bands, partied a bit, enjoyed backstage passes, met band members, watched the sets from the photo pit (in front of the stage) and signed some books. ...
  
• Web Ink Now 03 Aug 10:
  ... This past weekend, Brian Halligan and I were at the Gathering of the Vibes festival launching our book Marketing Lessons from the Grateful Dead. We hung out backstage, met some of the bands, did some media interviews, and signed books in the merchandise tent. It was a rock star weekend. I’ll be posting more on the tour next week, but for a taste of what we did, check out this short video I shot. Direct link. The most surprising aspect of the weekend was that Grateful Dead poster collectors wanted to purchase our book posters! Wow! The book cover, which we turned into 11’ x 17’ posters, was designed by Doug Eymer and features a photo by Jay Blakesberg. ...
  
• Webmetricsguru 28 Jul 10:
  ... Never been a DeadHeat but everyone knows how famous The Grateful Dead are, and when I saw the book signing was going to happen I made a point to be there and got to speak with David Meerman Scott, who introduced me to his publishers at Wiley (hopefully this will be the beginning of the book I want write on Social Monitoring   – at least I can see the path to it is a detailed book proposal, a proposal I feel ready to write). By the way, I bought a copy of Marketing Lessons From The Grateful Dead tonight – thought that was the least I could do after getting the personal introduction to Wiley from David (that was very nice of him, if I do say so, myself! – true, I did ask him – and he was very nice and personally made the introduction as the editors where there in the room) Join us in our Follow the Band Book Tour (hashtag #GDbook) as we conduct book signings, host virtual events, and follow Furthur (Bob Weir and Phil Lesh) and Rhythm Devils (Mickey Hart and Bill Kreutzmann) this summer! Brian and I are out to have some fun, meet fellow marketers and Deadheads, and boogie at some shows. ...
  
• Web Ink Now 28 Jul 10:
  ... The Grateful Dead frequently threw their support behind causes and ideas they believed in, especially anything related to improving life in their home base of San Francisco. This is an idea we discuss in chapter 18 of our book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History. The Grateful Dead was remarkably generous, a brand attribute that contributed to their growth and prosperity over many years. There is a lesson here for all organizations. Starting in the 1960s, the band participated in frequent benefit concerts, donating the proceeds to support a variety of important causes. ...
  
• Online Marketing Blog 16 Jul 10:
  ... By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. ” The book can be ordered on Amazon. Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © Online Marketing Blog, 2010. | Video: Marketing Lessons From the Grateful Dead | http://www. toprankblog. com ...
  
• Web Ink Now 16 Jul 10:
  ... & author of The Cool Factor: Building Your Brand's Image Through Partnership Marketing 'Marketing Lessons from the Grateful Dead explores the phenomenon created by the Grateful Dead showcasing the extraordinary power of music and the innovations the Dead developed to connect and bond with their audience. ' - Michael Lang, co-creator & Producer of the 1969 Woodstock Music & Art Festival and author The Road to Woodstock Buy the book You can buy the book these booksellers Amazon. com Borders Barnes & Noble Books-A-Million. com 800-CEO-Read Versions for Kindle and other ebook readers coming soon. Brian and I were in the studio last week recording the audiobook. It will be released in a few days. We hope that our combined 50 years of intense interest in the Grateful Dead combined with another 50 combined years of experience as marketing professionals has created a book that’s valuable to both Grateful Dead fans and newbies alike. ...
  
• Duct Tape Marketing 16 Jul 10:
  ... Marketing Lessons from the Grateful DeadThis content from: Duct Tape Marketing Brian Halligan, co-author of Inbound Marketing and David Meerman Scott, author of New Rules of Marketing and PR, have joined forces and blended their love of marketing and the Grateful Dead to extract lessons from the band’s thirty some year run to write – Marketing Lessons from the Grateful Dead. You can order copies now from Amazon for early August shipping. The book project itself is, like the Dead, a bit unorthodox in that the authors kept the entire writing process a secret and are just announcing the book to the public today although it ships in a couple weeks. The book was written and produced in a matter a months (a year is often considered a quick turnaround for a book. ...
  

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8 reviews from Business blogs:

• LunaMetrics 03 Sep 10
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• Damn, I Wish I'd Though of That 16 Jun 10
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• Andy Beal's Marketing Pilgrim 09 Jun 10
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• Outspoken Media 08 Jun 10
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• Duct Tape Marketing 07 Jun 10
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• Inc. 07 Jun 10
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• Small Business Trends 05 Jun 10
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• Business on HuffingtonPost.com 26 May 10

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8 reviews from Business blogs:

• LunaMetrics 03 Sep 10:
  ... You will start seeing these links on certain accounts that have opted-in to the service; we expect to roll this out to all users by the end of the year. When this happens, all links shared on Twitter. com or third-party apps will be wrapped with a t. co URL. What does this mean for me? A really long link such as http://www. amazon. com/Delivering-Happiness-Profits-Passion-Purpose/dp/0446563048 might be wrapped as http://t. co/DRo0trj for display on SMS, but it could be displayed to web or application users as amazon. com/Delivering- or as the whole URL or page title. You will start seeing links in a way that removes the obscurity of shortened links and lets you know where each link will take you. ...
  
• Damn, I Wish I'd Though of That 16 Jun 10:
  ... Tony’s new book, Delivering Happiness, is the real deal. It’s a book you have to read. It’s a fantastic guide to how to create an amazing corporate culture that turns customers into fans and employees into evangelists. Tony is the keynote speaker at our Word of Mouth Supergenius conference. Join us and meet Tony. You’ll get a free copy of the book — and a day that will change how you run your business forever. For a preview, check out my live interview with Tony: Delivering Happiness: A Path to Profits, Passion, and Purpose — live with author and Zappos CEO, Tony Hsieh from GasPedal on Vimeo. ...
  
• Andy Beal's Marketing Pilgrim 09 Jun 10:
  ... I’m not going to even begin to pretend that I fully understand exactly how Twitter will implement its new default URL shortener, all I know is that it’s coming sometime this summer. …all links shared on Twitter. com or third-party apps will be wrapped with a t. co URL. A really long link such as http://www. amazon. com/Delivering-Happiness-Profits-Passion-Purpose  /dp/0446563048 might be wrapped as http://t. co/DRo0trj for display on SMS, but it could be displayed to web or application users asamazon. com/Delivering- or as the whole URL or page title. Ultimately, we want to display links in a way that removes the obscurity of shortened link and lets you know where a link will take you. ...
  
• Outspoken Media 08 Jun 10:
  ... It’s that little “be human” lesson we’ve been trying so hard to beat into companies again. There may be a difference of opinion about the responsibilities of an SEO, but at least we can help clients better understand what they need to change on their site to get the most out of our work. Delivering Happiness by Tony Hsieh In the spirit of full transparency, I haven’t read this one yet but after reading an adapted version of Why I Sold Zappos on Inc. com, I’ve ordered my copy and can’t wait to get my hands on it. In the book, Zappos CEO Tony Hsieh is said to give a really compelling account of how he used “Tony’s social experiment” (Love. ...
  
• Duct Tape Marketing 07 Jun 10:
  ... Are You Delivering Happiness?This content from: Duct Tape Marketing Marketing podcast with Tony Hsieh (Click to play or right click and “Save As” to download – Subscribe now via iTunes My guest for today’s episode of the Duct Tape Marketing podcast is Tony Hsieh, CEO of the billion dollar company Zappos. Tony describes Zappos as a service company that happens to sell shoes online. Extreme customer service was not the big master plan. In Hseih’s new book, Delivering Happiness, he chronicles what he terms the mistakes he made along the way in an effort to help other entrepreneurs avoid them. (They failed their way to 1. 2 billion in sales) Hsieh cites his research into positive psychology or the science of happiness as one of the factors of success at Zappos. ...
  
• Inc. 07 Jun 10:
  ... Now, our sister publication Fast Company, tells of four innovative design firms that launched in the current recession. Who wouldn't love a door stop called The Ooob or a couple of felt lamps?The inside scoop on the Zappos sale. We've got it in this month's Inc. magazine. Plus Zappos CEO Tony Hsieh, who has a new book out today, will be chatting live with readers starting at 1 p. m. today. More from Inc. magazine:Get this delivered to your inbox. Or get it on the Kindle. Follow us on Twitter or Tumblr. Friend us on Facebook. Apply now for the 2010 Inc. 500|5000. Elon Musk - SpaceX - Business - New ...
  
• Small Business Trends 05 Jun 10:
  ... Unless you’re from another planet, you’ve heard of Zappos, the online shoe retailer that was acquired by Amazon last year.   You’ve probably also read about the CEO of Zappos, Tony Hsieh, who has been interviewed often in the media, along with the amazing stories of Zappos’ success, and its legendary customer service. Hsieh offers his thoughts in his new book, “Delivering Happiness:  A Path to Profits, Passion, and Purpose, ” (Hachette Book Group), 2010. The “Delivering Happiness” team sent me an advance copy of the book to review, and as a shoe-a-holic and Zappos fan,  I eagerly devoured it. A Billionaire’s BackgroundIf you’re interested in how Hsieh became a young billionaire, you won’t be disappointed. ...
  
• Business on HuffingtonPost.com 26 May 10:
  ... (Or, just like in a poker room, I could always choose to change tables. ) I realized that, whatever the vision was for any business, there was always a bigger vision that could make the table bigger. 'Delivering Happiness: A Path to Profits, Passion, and Purpose' is Tony Hsieh's first book, and will be released on June 7, 2010. The book can be pre-ordered on Amazon. For more information about the book, visit: http://www. deliveringhappinessbook. com ...
  

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56 reviews from Business blogs:

• VentureBeat 01 Sep 10
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• Steve Blank 26 Aug 10
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• Steve Blank 23 Aug 10
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• Silicon Alley Insider 18 Aug 10
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• Steve Blank 18 Aug 10
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• Steve Blank 05 Aug 10
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• Business Insider 29 Jul 10
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• Steve Blank 29 Jul 10
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• VentureBeat 28 Jul 10
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56 reviews from Business blogs:

• VentureBeat 01 Sep 10:
  ... (Editor’s note: Serial entrepreneur Steve Blank is the author of Four Steps to the Epiphany. This column is an abbreviated version of a post that originally appeared on his blog. ) My two daughters are now in college and have put their toes in the working world with summer jobs. As they’ve grown older, they’ve heard their parent’s advice about women in the workforce. This post is not advice. Nor is it a recommendation of what you should do. It’s simply my interpretation of what I have observed. Our circumstances were unique, times have changed, and your conclusions and opinions will most certainly differ. ...
  
• Steve Blank 26 Aug 10:
  ... Customer Development is a stupidly simple idea. It’s one that you can describe in 30-seconds or less. But it took me 3 years and almost 300 pages of 10-point type to describe the concept in my book The Four Steps to the Epiphany.  Unlike a traditional business book, The Four Steps is more akin to a reference manual for how to “engineer” a startup – from the initial search for a repeatable business model all the way through the management techniques to transition to a company. Entrepreneurs who use it effectively have dog-eared pages marked with sticky notes. Enter Brant Cooper and Patrick Vlaskovits who looked at my text as the equivalent of War and Peace. ...
  
• Steve Blank 23 Aug 10:
  ... At times I’ll do what I consider an extension of teaching; a two-day Customer Discovery/Validation intensive session with a large corporation serious about Customer Development at my ranch on the California Coast. My last session was with a passionate, smart, entrepreneurial team from a Fortune 100 company. (And if I told you who they were I’d have to kill you. ) Their copies of the Four Steps were dog-eared and marked with sticky notes. We spent two days of analyzing and exploring their customer discovery visits just completed across South America, Africa and Asia. Learning which hypotheses survived these visits were eye-openers for all of us. We used what they learned to plan their next steps for additional Discovery, and ultimately Customer Validation. ...
  
• Silicon Alley Insider 18 Aug 10:
  ... One of the attributes of great entrepreneurs is that they are tenacious and relentless. This guest post is from Andrew Elliott of Lottay. Andrew read the Four Steps to the Epiphany, tracked me down at California Coastal Commission hearing in Santa Barbara, and had me meeting with him in a stairwell during a break in my day-long meeting. Here’s his story of when Customer Development failed. ——– Hi, we’re Lottay!  We’ve been a startup for the past two years or so and we’ve come to a critical point on this crazy roller coaster ride. Here’s our story: We started like most entrepreneurs — an idea, an opportunity, and very little money. ...
  
• Steve Blank 18 Aug 10:
  ... One of the attributes of great entrepreneurs is that they are tenacious and relentless. This guest post is from Andrew Elliott of Lottay. Andrew read the Four Steps to the Epiphany, tracked me down at California Coastal Commission hearing in Santa Barbara, and had me meeting with him in a stairwell during a break in my day-long meeting. Here’s his story of when Customer Development failed. ——– Hi, we’re Lottay!  We’ve been a startup for the past two years or so and we’ve come to a critical point on this crazy roller coaster ride.  Here’s our story: We started like most entrepreneurs — an idea, an opportunity, and very little money. ...
  
• Steve Blank 05 Aug 10:
  ... Consumer Internet investing seems to have split off from traditional Venture Capital, and is creating a new category of VC’s: Lean VC’s.  I think you can blame Customer and Agile Development for a small part of it. Here’s why. Electron-based Venture Capital When I first came to Silicon Valley the world of Venture Capital looked pretty simple. VC’s invested in things that ran on electrons: hardware, software and silicon.   While individual VC’s inside venture firms specialized in particular domains (PC’s, peripherals, semiconductors, test equipment, operating systems, applications, etc. ...
  
• Business Insider 29 Jul 10:
  ... One of the toughest problems for entrepreneurs is to keep score as they search for their business model. Keeping Score One of the key concepts of Customer Development is writing down your initial hypotheses (guesses) of all the parts of your business model, then updating them with the facts you find outside the building. Since I first wrote the book Four Steps to the Epiphany I’ve realized that an even better way to keep score is by diagramming each of your  business model hypotheses on a whiteboard and updating them as your iterate and pivot. I’ve been experimenting with how to best teach this idea to students in classroom and with startups. ...
  
• Steve Blank 29 Jul 10:
  ... One of the toughest problems for entrepreneurs is to keep score as they search for their business model. Keeping Score One of the key concepts of Customer Development is writing down your initial hypotheses (guesses) of all the parts of your business model, then updating them with the facts you find outside the building. Since I first wrote the book Four Steps to the Epiphany I’ve realized that an even better way to keep score is by diagramming each of your  business model hypotheses on a whiteboard and updating them as your iterate and pivot. I’ve been experimenting with how to best teach this idea to students in classroom and with startups. ...
  
• VentureBeat 28 Jul 10:
  ... (Editor’s note: Serial entrepreneur Steve Blank is the author of Four Steps to the Epiphany. This column originally appeared on his blog. ) If you’ve had a great career what happens to all your knowledge and experience when you retire? My wife and I had dinner recently with a friend of hers from high school and Tom, her husband – whom I had never met before. I took one look at his suit and guessed “high-powered lawyer. “ (I was right, the suit probably added another $250 per billable hour. ) Over dinner we got chatting, and I found out that besides the great suit, Tom was actually a pretty remarkable guy. ...
  
• Steve Blank 22 Jul 10:
  ... Then he went home, kissed his family goodbye, and went out to the field to discover what would make a customer buy. His board wished him luck and started the clock ticking on his remaining tenure. He had six months to get and close customers. Customer Validation The CEO had discovered what happens when you do a good job on Customer Discovery but get too “busy” for to personally get involved in Customer Validation. It wasn’t that he didn’t need a VP of Sales, but he had entirely outsourced the Validation step to him. Until a scalable and repeatable business model is found the CEO needs to be intimately involved in the sales process. ...
  
• VentureBeat 21 Jul 10:
  ... (Editor’s note: Serial entrepreneur Steve Blank is the author of Four Steps to the Epiphany. This column originally appeared on his blog. ) If you take funding from a venture capital firm or angel investor and want to build a large, enduring company (rather than sell it to the highest bidder), this isn’t the decade to do it. The collapse of the IPO market and dysfunctional math in the venture capital community has stacked the odds against you. Here’s why. The two decades from 1979 (when pension funds fueled the expansion of venture capital) to 2000 (when the dot-com bubble burst) were the Golden Age for entrepreneurs and venture capital firms. ...
  
• Silicon Alley Insider 19 Jul 10:
  ... If the founding CEO gets the company to a repeatable business model they deserve to vest all their stock if they are removed. Accountants shouldn’t be putting together the vesting schedule. Steve Blank teaches entrepreneurship at U. C. Berkeley, Stanford University and the Columbia University/Berkeley Joint Executive MBA program. He also wrote about building early stage companies in his book, Four Steps to the Epiphany. This post was originally published on his blog, and it is republished here with permission. Join the conversation about this story »See Also:5 Ways To Pay Your Employees When Your Startup Is Just Getting StartedWhy Investors Should Never Bet Against Founders, Even ...
  
• Steve Blank 15 Jul 10:
  ... This decade has been a Darwinian filter – only the very best companies will survive as standalone companies. If you’re starting a company in other, capital intensive industries, it’s no longer just about having great technology. You need a plan for partnership and long term funding from day one. In either case Customer Development provides entrepreneurs with a methodology for being capital efficient. We live in interesting times. Lessons Learned Advice that’s more than 5 years old is obsolete. Software startups are most likely to exit as an acquisition. Being acquired has lots of math challenges about your valuation, amount of money raised, percent of founder ownership, type of investor, etc. ...
  
• Steve Blank 06 Jul 10:
  ... One of those students, Shawn Carolan, is now a partner at Menlo Ventures. When we were looking for funding for IMVU (the company where Eric Ries first implemented Customer and Agile Development and where the Lean Startup was born, ) I thought of Shawn. He became the first venture investor and “present at the creation. ” If you’re doing Customer Development/Lean Startup, Shawn is a great guy to have as an investor.   He’s lived it and gets it. Recently, Shawn invited me to share the Customer Development story at Menlo Ventures annual CEO conference. (I’ll show you the slides a bit later in this post. ) Let’s Get Together Every 15 Years About a month ago I got a phone call from Alan Patricof of Greycroft Partners who saw the article about Lean Startups in the NY Times and invited me to talk at their CEO conference. ...
  
• Eric Ries 05 Jul 10:
  ... Brant Cooper and Patrick Vlaskovits have written a new book, The Entrepreneur’s Guide to Customer Development, which builds upon the foundational work of The Four Steps to the Epiphany,  while improving accessibility, updating the ideas, and making it more actionable. I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. I have personally sold many copies of his book, and continue to recommend it as one of the most important books a startup founder can read. ...
  
• Venture Hacks 16 Jun 10:
  ... “This is the reason so many people, including myself, have failed at difficult, uncharted things like entrepreneurship. There’s no guarantee that our next step will bring us closer to the goal. For example, we could easily invest 6 months into building a product that nobody wants to buy. Now, that specific problem can be ameliorated through processes of customer development, but the general problem still exists. “If we get a job, we’re probably going to get paid for our labors. “If we build a product and take it to market, we’re probably not going to get paid for our efforts. So where’s the motivation? It requires a lot of risk, and the human brain is not wired to consider long-term rewards! The nucleus accumbens, which may play a large role in the distribution of the phenomenon of pleasure and reward seeking, is part of the ancient limbic system, which motivates lots of behavior. ...
  
• Silicon Alley Insider 15 Jun 10:
  ... What startup stage do they typically invest in? Do they “get” Customer Development? Who do they have as advisors? How many of their founders are still with their company? Will they tailor your vesting to your contribution as a founder? Click here to see each question explained > Steve Blank teaches entrepreneurship at U. C. Berkeley, Stanford University and the Columbia University/Berkeley Joint Executive MBA program. He also wrote about building early stage companies in his book, Four Steps to the Epiphany. This post was originally published on his blog, and it is republished here with permission. See Also:VCs: Never Forget Who Your Business Is Built On6 Do's And Don'ts For Scoring Venture Funding Right NowThe 10 Sectors VCs Are Going Crazy About Right NowWhat startup stage do they invest in?Image: Sotheby'sAsk potential investors which stage they invest in. ...
  
• Steve Blank 15 Jun 10:
  ... If they haven’t done many early deals before a business model is found, ask them why they are interested in you?  Is it for your technology? Your potential business model? Do They Get Customer Development? For a founder there’s nothing worse than searching for a business model day after day and then sitting in a board meeting with a VC who asks about some detail of year 5 of your revenue plan. Ask potential investors, how will they measure progress for the company and you as a CEO? Do they have metrics and a methodology they use for early stage companies that differs from companies that have already found a business model?  Have they heard about Customer Development? Lean Startups? Can they tell you what you should be doing in Customer Discovery and Customer Validation? If not, do they have a better methodology? Who Do They Hang With? Investors who have successful ex-founders who you can call for advice, grab a coffee with or get on your advisory board is a good sign. ...
  
• Silicon Alley Insider 10 Jun 10:
  ... This post looks at the differences and similarities and explains why there’s such confusion. Click here to see the 4 types of entrepreneurs > Steve Blank teaches entrepreneurship at U. C. Berkeley, Stanford University and the Columbia University/Berkeley Joint Executive MBA program. He also wrote about building early stage companies in his book, Four Steps to the Epiphany. This post was originally published on his blog, and it is republished here with permission. See Also:15 More Books Every Entrepreneur Must ReadWant To Be An Entrepreneur? Drop Out Of College100 Things Every Young Entrepreneur Should Know Small Business EntrepreneurshipImage: Nevada Tumbleweed via FlickrMy parents came to the United States through Ellis Island in steerage in sight of the Statue of Liberty. ...
  
• VentureBeat 09 Jun 10:
  ... (Editor’s note: Serial entrepreneur Steve Blank is the author of Four Steps to the Epiphany. This column originally appeared on his blog. ) It is a rare company that realizes it’s time to fire the CEO when the financials are good but the business is fundamentally heading for a cliff.   For me, I learned this lesson first hand. I had joined the board of a $200 million public company that 15 years earlier had single-handily created an industry. The company had innovated, found a business model and grown successfully. But now, even as revenues continued to grow, the company was dying – slowly, but surely. ...
  
• Business Insider 07 Jun 10:
  ... There’s nothing harder than making radical changes when the numbers look great. Click here to see why this company needed to fire its CEO > Steve Blank teaches entrepreneurship at U. C. Berkeley, Stanford University and the Columbia University/Berkeley Joint Executive MBA program. He also wrote about building early stage companies in his book, Four Steps to the Epiphany. This post was originally published on his blog, and it is republished here with permission. See Also:The Life Cycle Of Innovation In BusinessHow To Turn Yourself Into CEO MaterialBe The CEO Of Your JobLifecycleThe company’s two co-founders had created a new technology and an innovative business strategy. ...
  
• Steve Blank 03 Jun 10:
  ... Sustaining Innovation and Entrepreneurship in the Enterprise If we use our “startup to large company, ” diagram, we can see that sustaining innovations occur within a large company’s existing management structures. I’ll offer that the diagram looks something like this. If you’ve been reading my book on Customer Development and follow my work on Market Type, this type of innovation is best for adding new products to existing markets. Disruptive Innovation and Entrepreneurship in the Enterprise Yet most research has shown that disruptive innovation, that is innovations that go after new markets, new customers, new technologies, etc. ...
  
• Silicon Alley Insider 27 May 10:
  ... Recognize whether you have a legal problem or strategy problem. The web has great blogs by lawyers who get it.   Read them. Steve Blank teaches entrepreneurship at U. C. Berkeley, Stanford University and the Columbia University/Berkeley Joint Executive MBA program. He also wrote about building early stage companies in his book, Four Steps to the Epiphany. This post was originally published on his blog, and it is republished here with permission. Join the conversation about this story »See Also:Avoid Legal Time BombsHow To Negotiate A Commercial Lease The 5 Brokers To Avoid When Buying Small Business Insurance ...
  
• VentureBeat 26 May 10:
  ... Editor’s note: Serial entrepreneur Steve Blank is the author of Four Steps to the Epiphany. This column originally appeared on his blog. ) At times, VC’s forget who their business is built on… Last week in a car showroom (of all places) I ran into a VC who had sat on the board of my last company. We hadn’t seen each other in ten years. As we chatted and made small talk, it quickly became clear that he had no memory of a phone conversation my partner and I have never forgotten. Then It was the Internet bubble – and after almost three years, our startup had found a business model. ...
  
• Silicon Alley Insider 21 May 10:
  ... ''Boyd: The Fighter Pilot Who Changed the Art of War' by Robert CoramSteve Blank: 'Observe, Orient, Decide and Act - The cornerstone of Customer Development and the Lean Startup was first invented by a fighter pilot.  Read his story. '  Steve is a former serial entrepreneur who now teaches at U. C. Berkeley, Stanford University and the Columbia University/Berkeley Joint Executive MBA program. He is the author of Four Steps to the Epiphany. 'The Innovator's Dilemma' and 'The Innovator's Solution' by Clayton ChristensenSteve Blank: 'Why do large companies seem and act like dinosaurs? Christensen finally was able to diagnose why and propose solutions. Entrepreneurs should read these books as 'how to books' to beat large companies in their own markets. ...
  
• Silicon Alley Insider 20 May 10:
  ... If you’re a founder, ask for a pay-parity agreement with a new CEO upfront and in writing. Steve Blank teaches entrepreneurship at U. C. Berkeley, Stanford University and the Columbia University/Berkeley Joint Executive MBA program. He also wrote about building early stage companies in his book, Four Steps to the Epiphany. This post was originally published on his blog, and it is republished here with permission. Join the conversation about this story »See Also:Don't Be Afraid To Give Your VCs AssignmentsThe 10 Sectors VCs Are Going Crazy About Right NowEverything I Didn't Learn About ...
  
• Silicon Alley Insider 17 May 10:
  ... ” Lessons Learned Business plans are the wrong tool to search for a startup business model They are best suited for large companies Yet we have startup business plan contests Experienced entrepreneurs know that business model iteration and validation occurs outside the building Some school will be first to hold a contest that rewards what matters Steve Blank teaches entrepreneurship at U. C. Berkeley, Stanford University and the Columbia University/Berkeley Joint Executive MBA program. He also wrote about building early stage companies in his book, Four Steps to the Epiphany. This post was originally published on his blog, and it is republished here with permission. Join the conversation about this story »See Also:No One Cares About Your Stupid Little Startup Your First Idea For Your Startup Is Pretty Much Irrelevant -- You Have No Clue ...
  
• Silicon Alley Insider 13 May 10:
  ... Honestly I didn’t hear much detail other than a long litany of how other people who didn’t work for the company got out of the building and talked to customers. I started paying attention to the words again when he concluded with, “I just don’t know what we’re doing wrong?” You Can’t Outsource Personal Experience Here’s what I told him: A startup exists to search for a scalable and repeatable business model. Customer Development is the process of how you get out of the building and search for the model. Customer Development is designed so that you the founder(s) gather first hand experience about customer and market needs. It can’t be delegated. Let me say it again: Getting customer feedback can not be delegated. ...
  
• Steve Blank 13 May 10:
  ... Honestly I didn’t hear much detail other than a long litany of how other people who didn’t work for the company got out of the building and talked to customers. I started paying attention to the words again when he concluded with, “I just don’t know what we’re doing wrong?” You Can’t Outsource Personal Experience Here’s what I told him: A startup exists to search for a scalable and repeatable business model. Customer Development is the process of how you get out of the building and search for the model. Customer Development is designed so that you the founder(s) gather first hand experience about customer and market needs. It can’t be delegated. Let me say it again: Getting customer feedback can not be delegated. ...
  
• VentureBeat 12 May 10:
  ... (Editor’s note: Serial entrepreneur Steve Blank is the author of Four Steps to the Epiphany. This column originally appeared on his blog. ) I usually hear the “Should I get my MBA?” question at least once a month. If you’re an entrepreneur, the glib answer is “no. ”  It’s also the wrong answer. Last week I was having coffee with an ex engineering student of mine now on his second startup (and for a change it wasn’t a Web 2. 0 startup) who wanted to chat about career choices.   “I’m thinking of going back to school to get my MBA. ” It was said less as a clear declaration than a question. ...
  
• Silicon Alley Insider 10 May 10:
  ...   Entrepreneurship isn’t a career choice it’s a passion and obsession. Steve Blank teaches entrepreneurship at U. C. Berkeley, Stanford University and the Columbia University/Berkeley Joint Executive MBA program. He also wrote about building early stage companies in his book, Four Steps to the Epiphany. This post was originally published on his blog, and it is republished here with permission. Join the conversation about this story »See Also:Why So Many B-School Grads Suck At Starting CompaniesHow To Get A Great MBA InternshipThe World's Best Business Schools ...
  
• Steve Blank 06 May 10:
  ... As an entrepreneur one of the most satisfying feelings was having an idea that few thought was rational, viable, or the common wisdom and building it into a profitable company. Though it’s over a decade since I’ve done a startup, I had that feeling again over the last few weeks. You Actually Did This? When I wrote the Four Steps to the Epiphany and invented the Customer Development process, my goal was to simply explain to myself what was broken in building a startup and propose an alternative path. The last few weeks have seen a flurry of Lean Startup conferences and presentations from companies actually using Customer Development to find a business model. ...
  
• Steve Blank 29 Apr 10:
  ...  Customer Development was a process to quickly search for a profitable business model when customer needs (features, pricing, channel, etc. ) are unknown. My intent at the time (as it is now) was not to offer Customer Development as the way but another way. The class essentially followed the text I wrote, The Four Steps to the Epiphany. The class met once a week for three hours. The syllabus was what you would expect; the first week of class was an introduction, and then subsequent weeks covered Market Type, Product versus Customer Development, and then two weeks on each of the four steps. There Are No Cases Since this was Business School part of the teaching was with the case-method (students read a story, “the case, ” about a real-world business problem. ...
  
• VentureBeat 28 Apr 10:
  ... (Editor’s note: Serial entrepreneur Steve Blank is the author of Four Steps to the Epiphany. This column originally appeared on his blog. ) I was catching up over coffee and a muffin with a student I hadn’t seen for years who’s now CEO of his own struggling startup.   As I listened to him present the problems of matching lithium-ion battery packs to EV powertrains and direct drive motors, I realized that he had a built a product for a segment of the electric vehicle market that possibly could put his company on the right side of a major industry discontinuity. But he was explaining it like it was his PhD dissertation defense. ...
  
• Steve Blank 26 Apr 10:
  ... It was both satisfying and a bit surrealistic to sit in the back of the hall looking at the sea of heads and listening to speakers extend, embellish and expand on a topic that a scant five years ago was just my theory in my U. C. Berkeley classroom. It wasn’t until Eric Ries sat in my class and had the insight – that to actually implement Customer Development engineers needed to couple it with an agile methodology – that the theory turned into practice. It was then that Customer Development became one of the building blocks of the Lean Startup. Eric left my classroom, and with his partner Will Harvey implemented the Lean Startup at IMVU. ...
  
• VentureBeat 14 Apr 10:
  ... (Editor’s note: Serial entrepreneur Steve Blank is the author of Four Steps to the Epiphany. This column originally appeared on his blog. ) At a board meeting last week I watched as the young startup CEO delivered bad news. “Our current plan isn’t working. We can’t scale the company. Each sale requires us to handhold the customer and takes way too long to close.   But I think I know how to fix it. ” He took a deep breath, looked around the boardroom table and then proceeded to outline a radical reconfiguration of the product line (repackaging the products rather than reengineering them) and a change in sales strategy, focusing on a different customer segment. ...
  
• Steve Blank 12 Apr 10:
  ... Unlike the stories in the popular press, entrepreneurs who build successful companies don’t get it right the first time. (That only happens after the fact when they tell the story. ) The real world is much, much messier.   And a lot more interesting. Here’s what really happens. Observe, Orient, Decide and Act Whether they’re using a formal process to search for a business model like Customer Development or just trial and error, startup founders are intuitively goal-seeking to optimize their business model. They may draw their business model formally or they may keep the pieces in their head. In either case founders who succeed observe that something isn’t working in their current business model, orient themselves to the new facts, decide what part of their business model needs to change and then act decisively. ...
  
• Steve Blank 11 Mar 10:
  ... class before. None of the students were domain experts in their areas, and each team had to figure out how to contact potential customers and channel partners. Yet every team did figure out how to conduct extensive out of building Customer Discovery.   (By design we didn’t give them too much Customer Development theory. The emphasis was on getting out of the building and testing their hypothesis. ) Here are some examples the “out of the building” work the students did. Presenting the Project As their final project, each of the 11 teams had 15 minutes to present their ...
  
• Steve Blank 04 Mar 10:
  ... “By knowing things that exist, you can know that which does not exist. ” Book of Five Rings I was having coffee with a former student who was complained that my idea of building a first product release with a minimum feature set was a bad idea. (One of the principles of Customer Development is to get out of the building and understand the smallest feature-set customers will pay for in the first release. ) “Steve, you’re wrong. I can’t get more than one of ten potential customers to think that this is something they’d buy. ”  I asked, “So what does the one who likes it ...
  
• VentureBeat 03 Mar 10:
  ... (Editor’s note: Serial entrepreneur Steve Blank is the author of Four Steps to the Epiphany. This column originally appeared on his blog. ) Trading emails with a startup CEO building an iPhone app, I asked him why potential customers would buy his product.   In response he sent me a competitive analysis. It looked like every competitive analysis I had done for 20 years – ok maybe better. And it made me sad. Looking at the spreadsheet, I realized that competitive analysis tables are one of the ways professional marketers screw up startups from day one. And I had done my share. ...
  
• Steve Blank 25 Feb 10:
  ... Customer Development is a technique startups use to quickly iterate and test each part of their business model.  How you execute Customer Development varies, depending on your type of business. In my book, “The Four Steps to the Epiphany” I use enterprise software as the business model example. Ash Maurya,  the CEO of WiredReach, has extended my work by building a model of Customer Development for Web Startups. I think his process models are pretty good. Go read both of his posts on Discovery and Validation for web startups.  His two key slides are at the end of this post but the ...
  
• Steve Blank 22 Feb 10:
  ... required to find and clinically test a drug is less than the market demand for that drug.   These measures are vastly different from those captured in balance sheets and income statements especially in the near term. What should you be talking about in your board meeting? If you are following Customer Development, the answer is easy.   Board meetings are about measuring progress measured against the hypotheses in Customer Discovery and Validation. Do the metrics show that the business model you’re creating will support the company you’re trying to become? Startup ...
  
• Steve Blank 18 Feb 10:
  ... Haas Business School, U. C. Berkeley, I had a few hundred pages of course notes. Students began to ask for copies of the notes so I threw a cover on them and self-published the notes as a “book” at Cafepress. com. As a pun on my last company as an entrepreneur, E. piphany, I called the book The Four Steps to the Epiphany. Two years later,  Eric Ries mentioned that I could list the book on Amazon. I never imagined more than a few hundred copies would be sold to my students. 15, 000 copies later, the horrifically bad proofreading, design and layout is now a badge of honor. You most ...
  
• VentureBeat 02 Feb 10:
  ... (Editor’s note: Serial entrepreneur Steve Blank is the author of Four Steps to the Epiphany. This column originally appeared on his blog. ) Entrepreneurs and the early startup team all need to be motivated by a shared vision, passion and desire to build a large company.   Yet it’s the company legends that live on. Our little startup was less than a year-old.   We had been busy assembling our team and had just hired the last member of our exec staff.   We had also just closed our Series B financing with a major overseas partner.   The financing felt like a real validation of our ...
  
• VentureBeat 28 Jan 10:
  ... (Editor’s note: Serial entrepreneur Steve Blank is the author of Four Steps to the Epiphany. This column originally appeared on his blog. ) I was catching up over breakfast with a friend who’s now CEO of his own startup. One of the things he mentioned was that when it came to decision-making he still tended to think and act like an engineer. Each and every decision he made was carefully thought through and weighed. And he recognized it was making his startup feel and act like a big ponderous company. General George Patton once said, “A good plan violently executed now is better than a ...
  
• VentureBeat 12 Jan 10:
  ... (Editor’s note: Serial entrepreneur Steve Blank is the author of Four Steps to the Epiphany. This column originally appeared on his blog. ) Sometimes what sounds like bad news when talking to customers might be your finest hour. As we started E. piphany, we got out of the building to test our hypotheses by talking to potential customers in and around Silicon Valley. On one of our most memorable visits, we met with Joe DiNucci, the VP of Marketing at Silicon Graphics who was generous enough to brainstorm the types of problems corporate marketers had. At the time Silicon Graphics – with ...
  
• VentureBeat 22 Dec 09:
  ... (Editor’s note: Serial entrepreneur Steve Blank is the author of Four Steps to the Epiphany. This column originally appeared on his blog. ) Sometimes financial decisions that are seemingly rational on their face can precipitate mass exodus of your best engineers. Last week, as a favor to a friend, I sat in on a board meeting of a fairly successful 3. 5 year-old startup. Given all that could go wrong in this economy, they were doing well. Their business had just crossed cash flow breakeven, had grown past 50 employees, just raised a substantive follow-on round of financing and had ...
  
• VentureBeat 08 Dec 09:
  ... (Editor’s note: Serial entrepreneur Steve Blank is the author of Four Steps to the Epiphany. This column originally appeared on his blog. ) In my 21 years of startups, I had my ideas “stolen” twice. The first time it happened, it was no big deal. The other, it was serious. Before I start that tale, a disclaimer: This is not legal advice. It’s not even advice. It’s just a story about what happened to me that you might be able to learn from. We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to ...
  
• Steve Blank 30 Nov 09:
  ... idiot can get outside the building and ask customers what they want, compile a feature list and hand it to engineering. Gathering feature requests from customers is not what marketing should be doing in a startup. And it’s certainly not Customer Development. In a startup the role of Customer Development is to: test the founders hypothesis about the customer problem test if the product concept and minimum feature set solve that problem This is a big idea and worth repeating.   Customer Development is about testing the founder’s hypothesis about what constitutes ...
  
• Steve Blank 05 Nov 09:
  ... you don’t have enough data for a VC presentation.   Get out of the building, get some more customer feedback, spin your product and go back and read the book. “Lessons Learned” – A New Type of VC Pitch A Customer Development fundraising presentation tells the story of your journey in ...
  
• Marketing.fm 04 Nov 09:
  ... Steve Blank, author of Four steps to the Epiphany, will be joining a group of customer development mavens on November 12, 2009 in NYC. He will be discussing the CDP (customer development process) and lean startup methodologies as well as do a Q&A with the entrepreneurs present. We hope to record the event and share it here. If you are interested in attending this Steve Blank discussion with entrepreneurs event tickets are now open to the public and are $25. 00 and help cover costs associated with the event. Be sure to checkout Steve Blank’s blog for more information. A big ...
  
• Venture Hacks 03 Nov 09:
  ... more dollars. When money is tight, when there aren’t dollars to redo mistakes, you look for processes that allow you to minimize waste. The Customer Development process says preserve your cash by not hiring anyone in sales and marketing until the founders turn hypotheses into facts and ...
  
• Venture Hacks 02 Nov 09:
  ... Ash Maurya’s blog documents his journey through customer development. This is a by-the-book application of customer development. I am following this blog very closely; it’s thoughtful and well written. Some highlights: Is AdWords the right MVP for your product? “For Timothy ...
  
• Steve Blank 02 Nov 09:
  ... more dollars. When money is tight, when there aren’t dollars to redo mistakes, you look for processes that allow you to minimize waste. The Customer Development process says preserve your cash by not hiring anyone in sales and marketing until the founders turn hypotheses into facts and ...
  
• Steve Blank 17 Sep 09:
  ... The difference is that the ones that succeed invent a Customer Development model. This post describes such a model. The Customer Development Model Customer Development is designed to solve the problems of the Product Development model I described in the four previous posts.   Its strength is ...
  
• Steve Blank 17 Aug 09:
  ... Warning System) built at the height of the cold war. ) The close tie between the two labs was a unique aspect of the Stanford Lab. Stanford had a Customer Development loop going on inside their own lab.  The discoveries in tube and circuit research suggested new electronic intelligence and ...
  

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7 reviews from Business blogs:

• VentureBeat 02 Sep 10
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• Entrepreneur.com - Daily Dose 29 Jul 10
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• A Smart Bear 22 Feb 10
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• Six Pixels of Separation 11 Dec 09
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• Copyblogger 07 Dec 09
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• VentureBlog 17 Nov 09
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• On Startups 06 Feb 09

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7 reviews from Business blogs:

• VentureBeat 02 Sep 10:
  ... TechCrunch’s Michael Arrington argued that in Silicon Valley (and by extension, the tech business in general) success is based on merit alone and that nobody is keeping women down. The problem, as far as he is concerned, is simply that women just don’t want to start companies. These are arguments I’ve heard before — and that are, at best, naïve. Merit alone is rarely enough to ensure success and women are starting more companies than ever (if not in technology). But instead of getting mired in arguments and counterarguments, I’ll make some suggestions on how to change the situation for the better. I’ve written before about how to get more women into technology. ...
  
• Entrepreneur.com - Daily Dose 29 Jul 10:
  ... Seems in the latter, the goal is to learn; in the former, it's to prove you're smart. Mastery happens when people get in the 'flow. ' But, Pink cautions, 'As wonderful as flow is, the path to mastery . . . is not lined with daisies and spanned by a rainbow. If it were, more of us would make the trip. ' At this moment in the book, I'm thinking of Malcolm Gladwell's Outliers and the 10, 000-hour rule. Yet, perhaps Julius Erving said it best: 'Being a professional . . . is doing the things you love to do, on the days you don't feel like doing them. 'PurposeI didn't make too many notes in this section, because this seems to be what we've been hearing for years: People want a purpose-filled life and work. ...
  
• A Smart Bear 22 Feb 10:
  ... ' I'm sick of hearing about how I should be molding my life in the image of Michael Phelps or Albert Einstein, because the only thing that separates me from genius is identifying my strengths and working really really hard. I'm calling bullshit. We're so busy trying to make ourselves into outliers that we're forgetting about what's important. Penelope Trunk pushed me over the edge when she wrote that for the last two years she's been schlepping around a Harvard Business Review article called 'The Making of an Expert' because: 'The article changed how I think about what I am ...
  
• Six Pixels of Separation 11 Dec 09:
  ... Recently, in a shopping mall, I spotted a copy of Malcolm Gladwell's book, Outliers, for sale at HMV. It's hard to believe it, but Gladwell must be the first business book author who is truly a rock star. That wasn't the only time I have felt this way about Gladwell. A few weeks prior to the shopping mall incident, I was on a flight and a female flight attendant was talking to another female passenger who was sitting one row behind me, and the conversation went something like this: Flight attendant: Did you read his latest book? Passenger: No, I bought it, but I'm reading Blink first. Do ...
  
• Copyblogger 07 Dec 09:
  ... what you write memorable. 9. Complete Odes and Epodes of Horace Roman poet Horace is like the E. B. White of the Roman world. He has that same loathing for pompous verbosity. The ruthless cutting of crap, jargon, and extra words. In other words, he’s hellbent on mindless simplicity. 10. Outliers by Malcolm Gladwell In his third book, Malcolm does what Malcolm does best: expose the mysterious pattern behind a particular phenomenon. This time he writes about genius and how culture, circumstance, timing, birth, and luck account for success. This book will push your motivation button ...
  
• VentureBlog 17 Nov 09:
  ... In his book Outliers, Malcolm Gladwell talks about the power of circumstance. He explains that Bill Gates and Bill Joy had unprecedented access to the earliest computers and, as a result, they built a couple of the most important computer companies in the history of computation. A quick look at the folks who graduated from law school with me at the dawn of the Internet age (it sounds so long ago when you put it that way) and you can see the power of circumstance at work again. In my law school class were four of the most well-respected Internet scholars: Professors Jonathan Zittrain, Yochai ...
  
• On Startups 06 Feb 09:
  ... well outside the normal range -- a statistical anomaly. Malcolm Gladwell, winner of my award for Smartest Carrot-Top Lookalike, just wrote a book about outliers.   Like his other works, it's well-written, entertaining, and often incorrect. Still, he presents evidence that at ...
  

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19 reviews from Business blogs:

• VentureBeat 06 Aug 10
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• Small Business Trends 24 Jul 10
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• Silicon Alley Insider 21 Jun 10
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• Silicon Alley Insider 17 Jun 10
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• Silicon Alley Insider 15 Jun 10
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• Silicon Alley Insider 11 Jun 10
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• Silicon Alley Insider 09 Jun 10
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• Silicon Alley Insider 08 Jun 10
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• Silicon Alley Insider 28 May 10
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• Silicon Alley Insider 26 May 10
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• Business Insider 26 May 10
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• Silicon Alley Insider 24 May 10
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• Silicon Alley Insider 18 May 10
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• Silicon Alley Insider 18 May 10
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• This is going to be BIG! 17 May 10
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• Silicon Alley Insider 14 May 10
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• Silicon Alley Insider 13 May 10
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• Silicon Alley Insider 13 May 10
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• VentureBlog 07 May 10

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19 reviews from Business blogs:

• VentureBeat 06 Aug 10:
  ... Specifically, chief executive Mark Zuckerberg has declared that the company is on “lockdown” for the next 60 days, with the office open on weekends as the company tries to revamp the Photos, Groups, and Events in advance of the Google launch. We hear Zuckerberg even has a neon sign saying “Lockdown” on his office door. The phrase is a callback to the Facebook’s early days, as described in David Kirkpatrick’s book The Facebook Effect. During a lockdown, if someone wanted to leave the office Zuckerberg would reportedly pound the table and say: “‘No! We’re in lockdown! No one leaves the table until we’re done with this thing. ” I’ve contacted Facebook for comment and will update if I hear back. ...
  
• Small Business Trends 24 Jul 10:
  ... When I heard David Kirkpatrick talking about his new book “The Facebook Effect: The Inside Story of the Company That Is Connecting the World” on the Diane Rheim Show on NPR, I knew I had to pick the book up for myself.   In fact, as soon as I arrived at my location, I pulled up my Amazon. com app and quickly ordered the book right from my mobile device. When the book arrived, I was struck by the glitzy cover (of all things).   What can I say, it’s a beautiful cover which has the familiar Facebook default profile icon silhouette in a silver reflective paper that puts YOUR face on the cover when you look at it straight on. ...
  
• Silicon Alley Insider 21 Jun 10:
  ... ” But here's the thing: Facebook also owns a patent crucial to modern social networking. And so does Mark Pincus, the founder of FarmVille-maker, Zynga. And so does the founder of LinkedIn, Reid Hoffman. Way back in 1997, a social network called Six Degrees filed won a patent on a social network service that, according to The Facebook Effect, ' maintains a database, enables a member to create an account, then encourages him or her to invite others to connect to their network via email. ' In  2003, Mark Pincus and Reid Hoffman bought the patent for $700, 000. Both are now investors in Facebook. Then, in February of this year, Facebook patented a 'method for displaying a news feed in a social network environment. ...
  
• Silicon Alley Insider 17 Jun 10:
  ... According to The Facebook Effect, Facebook CEO Mark Zuckerberg's management role models are the Washington Post Company's Don Graham and a guru named Peter Drucker – the so-called 'father of modern management. ' You're asking: Who? We were too, so we looked up Drucker on Wikipedia and found some of a list of his 'basic ideas. ' Here are those and brief comments on how we see them in action at Facebook: 'Decentralization and simplification. Drucker discounted the command and control model and asserted that companies work best when they are decentralized. According to Drucker, corporations tend to produce too many products, hire employees they don't need (when a better solution would be outsourcing), and expand into economic sectors that they should avoid. ...
  
• Silicon Alley Insider 15 Jun 10:
  ... When will there be a Facebook IPO? David Kirkpatrick, author of The Facebook Effect, thinks Facebook CEO Mark Zuckerberg is NOT interested and will delay an IPO for as long as possible – maybe forever. Bonus: Who Gave Up So Much Dirt On Facebook? Don't Miss. . . – Facebook Is Already A Huge Business – And It's Going To Get Huger – Facebook Execs Who Want To Be CEO Don't Last Long – Zuckerberg Didn't Steal A Single Idea From Winklevoss Brothers, Says Author Produced By: Kamelia Angelova & William Wei More Video: CLICK HERE >Join the conversation about ...
  
• Silicon Alley Insider 11 Jun 10:
  ... We talk with The Facebook Effect author David Kirkpatrick about Facebook's chances of becoming more than just a popular service, but one that will become a huge business. Don't Miss. . . Facebook Execs Who Want To Be CEO Don't Last Long Zuckerberg Didn't Steal A Single Idea From Winklevoss Brothers, Says Author At Last -- The Full Story Of How Facebook Was Founded Produced By: Kamelia Angelova & William WeiJoin the conversation about this story » ...
  
• Silicon Alley Insider 09 Jun 10:
  ... In this clip, David Kirkpatrick, author of The Facebook Effect, talks about the would-be CEOs of Facebook and a brewing conflict between Facebook COO Sheryl Sandberg and CEO Mark Zuckerberg. Don't miss. . . At Last -- The Full Story Of How Facebook Was Founded Zuckerberg Didn't Steal A Single Idea From Winklevoss Brothers, Says Authors Produced By: Kamelia Angelova & William WeiJoin the conversation about this story » ...
  
• Silicon Alley Insider 08 Jun 10:
  ... Harvard graduates Cameron Winklevoss, Tyler Winklevoss, and Divya Narendra say Facebook cofounder Mark Zuckerberg stole their idea. David Kirkpatrick, author of The Facebook Effect, doesn't buy it. Don't Miss. . . At Last -- The Full Story Of How Facebook Was Founded Produced By: Kamelia Angelova & William WeiJoin the conversation about this story »See Also:At Last -- The Full Story Of How Facebook Was FoundedZuckerberg Resign?Zuckerberg's Meltdown: Your 10 Essential Takeaways ...
  
• Silicon Alley Insider 28 May 10:
  ... [Editor's note: At Facebook's privacy press conference this week, CNBC's Julia Boorstin asked Facebook CEO Mark Zuckerberg: 'How does this controversy and your new approach to privacy affect your approach to revenue and your business model?' Here is Mark's answer, as transcribed by The Facebook Effect author David Kirkpatrick. ] [When deciding on Facebook's new privacy settings] we didn't talk about revenue at all. And I think it's something that is maybe so different from how most people think about companies that it maybe is a little crazy for us that this is the approach that we take. But we just really care about what we're doing, and we need to build a good company in order to do it. ...
  
• Silicon Alley Insider 26 May 10:
  ... Foursquare's photo feature also must allow users to identify other Foursquare users in their photos – and then the app should notify these users that a photo of them has been uploaded. When Facebook began allowing users to upload photos and 'tag' their friends in them back in 2006, user-engagement, already high, shot off like a rocket. In the Facebook Effect, David Kirkpatrick reports that after the product launch, a full 70% of users began coming back to Facebook EVERY DAY. 85% started coming back every week. It's no exaggeration to say that photos were the feature that propelled Facebook from being a popular consumer Web product into being a must-use tool for an entire generation. ...
  
• Business Insider 26 May 10:
  ... Foursquare's photo feature also must allow users to identify other Foursquare users in their photos – and then the app should notify these users that a photo of them has been uploaded. When Facebook began allowing users to upload photos and 'tag' their friends in them back in 2006, user-engagement, already high, shot off like a rocket. In the Facebook Effect, David Kirkpatrick reports that after the product launch, a full 70% of users began coming back to Facebook EVERY DAY. 85% started coming back every week. It's no exaggeration to say that photos were the feature that propelled Facebook from being a popular consumer Web product into being a must-use tool for an entire generation. ...
  
• Silicon Alley Insider 24 May 10:
  ... Six years later, Facebook is screaming toward multi-billion dollar revenues and one billion active users. It is a blue-chip technology company run by Mark and a team of savvy industry veterans overseeing day-to-day operations. Many of Facebook's early investors and employees are set to become billionaires. But flipping through David Kirkpatrick's upcoming book, The Facebook Effect, and clicking through some of our coverage of Facebook's beginnings, you'll learn that there were plenty of growing pains along the way. Before Facebook, Mark Zuckerberg got in trouble with Harvard for building Facemash, a 'Hot Or Not' for studentsImage: grenadeSource: The Facebook Effect. ...
  
• Silicon Alley Insider 18 May 10:
  ... Sean is not a fan of VCs after a coterie of them pushed him out Plaxo, a company he'd founded prior to Facebook. So he insisted that his seat go not to one of Facebook's investors, but that it fall under control of the company's CEO and cofounder, Mark Zuckerberg. It gave Mark control over three seats on a five-person board. In David Kirkpatrick's upcoming book, The Facebook Effect, Sean says this move effectively made Mark 'the hereditary king of Facebook. ' Since Parker's outser, Mark has taken two more steps to shore up power. First, he plowed through COOs and advisors – Eduardo Saverin, Doug Hirsch, Owen Van Natta, Matt Cohler, among them – until finding one, Sheryl Sandberg, who swears she has no ambition to be Facebook CEO some day. ...
  
• Silicon Alley Insider 18 May 10:
  ... Facebook revenues reached $500 million in 2009, up from $300 million in 2008, according to Fortune editor David Kirkpatrick, who cites 'well-informed sources' in his upcoming book, The Facebook Effect. Facebook expects revenues to reach $800 million in 2010. Where did 2009's $500 million come from? Self-service ads, which appear on the right side of the screen on Facebook, accounted for about $250 million to $300 million. They look like this: Engagement ads, which seek user-interaction (and sometimes feature user-endorsements), brought in $100 million. Here's one: As a part of a 2007 ad deal, Microsoft sells some ads on Facebook. ...
  
• This is going to be BIG! 17 May 10:
  ...   What I have seen, and what we’ve all seen, is the result of his vision—Facebook.   More and more, it seems clear that the moves the company makes stem from Mark’s own ideals on how people should live and interact with each other—transparently, in the open.   Take this quote from David Kirkpatrick’s soon-to-be-released “The Facebook Effect. ”: “You have one identity… The days of you having a different image for your work friends or co-workers and for the other people you know are probably coming to an end pretty quickly… Having two identities for yourself is an example of a lack of integrity” – Zuckerberg, 2009 Was growing Facebook as a relatively private, protected place to interact with friends, and then dragging it kicking and screaming out into the light of day, exposing it all in public piece by piece part of some grand plan?  Perhaps… or perhaps they’re just motivated by money and they realize that openly shared data makes for a better business for them. ...
  
• Silicon Alley Insider 14 May 10:
  ... We just finished reading Fortune editor David Kirkpatrick's upcoming book The Facebook Effect. It's a must-read. The Facebook Effect is not a Gladwell-wannabe. It's a fast-paced, can't-put-it-down, story about Mark Zuckerberg and Facebook founding. The book is brilliantly-reported and full of details about how Facebook's biggest deals came together – and how some even bigger deals did not. It even features tales of sex, drugs and rock 'n' roll. We consider ourselves pretty well-versed in Facebook and Facebook's early days and we learned a TON reading this book. Go buy it now. See Also:The 11 Companies That Tried To Buy FacebookBooks Of The CollapseMeet Facebook's (Soon-To-Be) BillionairesFacebook's first outside investor, Peter Thiel, sold half his stock in 2009 to Russian holding firm, DSTSource: The Facebook EffectAn early ad deal with Apple covered Facebook's expenses during a desperate stretch in 2004Source: The Facebook EffectAccel Partners pushed former Facebook president Sean Parker out after a cocaine-related arrest in North CarolinaImage: nrkbetaSource: The Facebook EffectBefore opening Facebook beyond college students, Facebook planned FacebookHIgh. ...
  
• Silicon Alley Insider 13 May 10:
  ... And this does appear to reflect Mark's own views of privacy, which seem to be that people shouldn't care about it as much as they do -- an attitude that very much reflects the attitude of his generation. After all, here's what early Facebook engineering boss, Harvard alum, and Zuckerberg confidant Charlie Cheever said in David Kirkpatrick's brilliantly-reported upcoming book The Facebook Effect. 'I feel Mark doesn't believe in privacy that much, or at least believes in privacy as a stepping stone. Maybe he's right, maybe he's wrong. ' Again in Kirkpatrick's book, Facebook COO Sheryl Sandberg puts it this way: 'Mark really does believe very much in transparency and the vision of an open society and open world, and so he wants to push people that way. ...
  
• Silicon Alley Insider 13 May 10:
  ... Facebook isn't just popular with its 500 million or so users. According to our exclusively-obtained copy of The Facebook Effect, Fortune editor David Kirkpatrick's brilliantly-reported new book about the company's founding (BUY IT NOW!), Facebook has also always been very popular with the M&A suits. As early as 4 months after Facebook's inception, people with money and people representing companies with money began lining up to beg Facebook cofounder and CEO Mark Zuckerberg to take their cash and sell the company. Obviously, Mark turned all their offers down. But some got much closer than we ever imagined. ...
  
• VentureBlog 07 May 10:
  ... One of the lead tech stories this week concerned the wild and crazy early days of Facebook. According to David Kirkpatrick's soon to be released book, 'The Facebook Effect, ' Mark Zuckerberg used to have business cards that read 'I'm CEO . . . Bitch!' What caught my attention most about the story wasn't the fact that Mr. Zuckerberg had this irreverent business card. Rather, it was the fact that when the vast majority of journalists reported this 'important' tidbit (and there were many who did), it always read something like 'I'm CEO. . . B**ch!' or 'I'm CEO. . . b****!' After all, we wouldn't want decent folks like yourselves to have to read the word 'bitch. ...
  

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10 reviews from Business blogs:

• Small Business Trends 31 Jul 10
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• Copyblogger 06 Jan 10
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• Six Pixels of Separation 17 Dec 09
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• Inc. 11 Dec 09
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• Chris Brogan 24 Nov 09
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• Six Pixels of Separation 09 Nov 09
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• Chris Brogan 05 Nov 09
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• Chris Brogan 03 Nov 09
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• Six Pixels of Separation 31 Oct 09
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• The Social Media Marketing Blog 15 Sep 09

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10 reviews from Business blogs:

• Small Business Trends 31 Jul 10:
  ... With the growth in social media, it was inevitable that there would be a corresponding growth in social media books.   With a strong Twitter following (over 141, 000 and counting), Chris Brogan, New Media president and longtime blogger, would be a fitting author to weigh in with a social media advisory book of his own. Co-founder of the PodCamp “unconference”and co-author of Trust Agents, Brogan has spoken, consulted and blogged on social media.   He has condensed tips and tricks from his past experiences into a book called Social Media 101: Tactical Tips to Develop Your Business Online. Hymnal-sized, Social Media 101 checks in at 313 pages thick.   It is divided into 87 segments, each a few pages long and consisting of tips on subjects such as blogging, incorporating video, podcasting and developing an online social community. ...
  
• Copyblogger 06 Jan 10:
  ... away a ton of fantastic free content for 11 years. In fact, his primary audience isn’t even a consumer of what he’s selling. But that doesn’t matter . . . he still gives, freely and generously, every single day. When he asked his readers to reciprocate and support his book, Trust Agents, (for a whopping 15 bucks), what happened? His audience put his book on the bestseller lists, yes. But there was also a considerable backlash. Apparently, a vocal minority thought he was supposed to give for free forever, and never ask for anything in return. Example 2 Gary Vaynerchuk ...
  
• Six Pixels of Separation 17 Dec 09:
  ... and Wired Magazine's features are rich and offer the business person more insights into how businesses are changing and succeeding. If they're into more long-form content, consider picking up for them one of the following books: Connected by Nicholas A. Christakis and James H. Fowler. Trust Agents by Chris Brogan and Julien Smith. Viral Loop by Adam L. Penenberg. All three are fairly new non-fiction business book titles that will keep their attention and fill them to the brim with new business ideas. The idea here is to be creative. Get them a gizmo or gadget that ...
  
• Inc. 11 Dec 09:
  ... choices or assumptions but then pulled off a neat save and went on to success. Plus: The book includes a practical framework to help entrepreneurs avoid such mistakes in the first place. Recommended by Leigh Buchanan. We all have heard about social media, and likely have dabbled in it ourselves. Trust Agents reveals and commends the technological importance of these tools, while also interweaving lessons about the importance of human relationships to business, and how best to build them—even when your primary means of communication runs through a computer screen. Recommended by Jack ...
  
• Chris Brogan 24 Nov 09:
  ... There are lots of things you have to answer more than once as a business (or even as an individual). In the book Trust Agents, Julien and I write about “putting it on paper, ” which means using the web to leverage the “answer once, share often” kinds of advice and information that people might need from you. I do this more and more often. Here are a few examples of “stock” answers I share with people often: What do you do? – http://bit. ly/cbbio Where can I learn more about your speaking? – http://chrisbrogan. com/connect How do you follow ...
  
• Six Pixels of Separation 09 Nov 09:
  ... also episode #19 of Media Hacks. It's not a great excuse, but business travel has kept the Six Pixels of Separation Podcast from being published - which (as you will hear) is a very lame excuse. Regardless, here is also a new episode of Media Hacks (it's #19). It's actually just a very personal conversation with Julien Smith (In Over Your Head and Trust Agents) about community, business, communication, business books and how to own your platform(s). The other co-hosts (C. C. Chapman, Chris Brogan, Christopher S. Penn and Hugh McGuire could not make the call). Also, it's Julien, so please ...
  
• Chris Brogan 05 Nov 09:
  ... which made me wonder: what kind of a guy buys a ton of books to help a guy out, without wanting me to go and speak at some event or something? Mike just wanted to see things go well with our launch, and for that, I’m grateful. I asked Mike some questions about his business and where he sees all this going. Here’s our interview: You help coach CEOs on leadership and related issues, and you’re getting more into the social space. How are CEOs interacting with you about social media right now? What are they most curious or concerned about? Great question…“concerned” ...
  
• Chris Brogan 03 Nov 09:
  ... Amazon. com, thanks in great part to YOUR kindness by ordering it. In just over two months, the book has made the New York Times Bestseller’s list, the Wall Street Journal Bestseller’s list, the top 5 sellers on Audible. com, and now the Top 10 Business & Investing books of 2009, according to Amazon. I consider every one of those successes to be yours. You did all the hard work. Julien and I just typed. Thank you for what you’ve done to make the book successful, and for believing in us. For those of you who haven’t yet grabbed up a copy of Trust Agents for ...
  
• Six Pixels of Separation 31 Oct 09:
  ... seems just as challenging and fascinating. Trust Agents - Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith. Good friends, co-hosts of Media Hacks and overall caring and giving guys. Their debut book is a New York Times Best-seller and it deserves all of the attention and praise it is getting. If you don't have trust (online or otherwise), you're going to struggle in building your business. These guys know trust. They live it. And, in this book, they teach it. Viral Loop by Adam L. Penenberg. Penenberg first wrote about the ...
  
• The Social Media Marketing Blog 15 Sep 09:
  ... 100 Best Social Media Books Ever (well at least as of the writing of that particular blog post) that I can recommend. But again, that's quite a list. And some of the newer books don't appear on it. Here are six of the latest titles by people whom I respect, with links to their blogs:Chris Brogan, Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. Chris is a prolific writer, cranking out multiple posts a day, all while running New Media Labs and tweeting until his fingers are raw. There's a lot of common sense in his work. And his book is all about trust. I ...
  

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7 reviews from Business blogs:

• Scott Berkun 28 Jul 10
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• Eric Ries 21 Jun 10
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• Silicon Alley Insider 26 Apr 10
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• cdixon.org - chris dixon's blog 25 Apr 10
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• Eric Ries 18 Apr 10
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• cdixon.org - chris dixon's blog 03 Jan 10
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• Lightspeed Venture Partners Blog 10 Sep 09

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7 reviews from Business blogs:

• Scott Berkun 28 Jul 10:
  ... The Innovator’s Sourcebook stemmed from my belief that there had to be a better way to approach this topic and provide entrepreneurs with substantive answers. Now, I mentioned there are exceptions to the above.   I was able to gain valuable insights and partial answers from the following resources; Innovation and Entrepreneurship by Peter Drucker, The Innovator’s Dilemma series by Clayton Christensen, Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne and some of the writings of Joseph Schumpeter.   These resources are great, but each only tells part of the story.   In addition, these authors wrote with managers, economists and CEOs as their target audience. ...
  
• Eric Ries 21 Jun 10:
  ... This definition is also important for what it excludes. Notice that it says nothing about the size of the company involved. Big companies often fail because they find themselves in a startup situation but are unable to reorient in time to cope with this situation; this specific pathology is explored in The Innovator’s Dilemma. This kind of crisis can be precipitated by many external factors: macroeconomic changes, trade policy, technological change, or even cultural shifts. But most often, the entrant of a startup into a previously calm market precipitates this kind of crisis. This has ...
  
• Silicon Alley Insider 26 Apr 10:
  ... But the main point here is that platforms can be open & closed in many different ways, at different levels, etc. ) The next important distinction is whose interest you are considering when asking what and when to open or close things.  I think there are at least 3 interesting perspectives: The company: Lots of people have written about this topic (Clay Christensen, Joel Spolsky, more Eisenmann here).   In a nutshell, there are times when a company, acting solely in its self-interest, should close things and other times they should open things.  As a rule of thumb, a company should close their core assets and open/commoditize complementary assets. ...
  
• cdixon.org - chris dixon's blog 25 Apr 10:
  ... But the main point here is that platforms can be open & closed in many different ways, at different levels, etc. ) The next important distinction is whose interest you are considering when asking what and when to open or close things.  I think there are at least 3 interesting perspectives: The company: Lots of people have written about this topic (Clay Christensen, Joel Spolsky, more Eisenmann here).   In a nutshell, there are times when a company, acting solely in its self-interest, should close things and other times they should open things.  As a rule of thumb, a company should close their core assets and open/commoditize complementary assets. ...
  
• Eric Ries 18 Apr 10:
  ... Myth: The Lean Startup methodology is only for Web 2. 0/internet/consumer software companies. Truth: The Lean Startup methodology applies to all companies that face uncertainty about what customers will want. This is true regardless of industry or even scale of company: many large companies depend on their ability to create disruptive innovation. Those general managers are entrepreneurs, too. And they can benefit from the speed and discipline of starting with a minimum viable product and then learning and iterating continuously. Myth: Lean Startups are small bootstrapped startups. Truth: There’s nothing wrong with raising venture capital. ...
  
• cdixon.org - chris dixon's blog 03 Jan 10:
  ... and infrastructure would improve (technology adoption is usually non-linear due to so-called complementary network effects). The same was true of how mainframe companies viewed the PC (microcomputer), and how modern telecom companies viewed Skype. (Christensen has many more examples in his books). This does not mean every product that looks like a toy will turn out to be the next big thing. To distinguish toys that are disruptive from toys that will remain just toys, you need to look at products as processes. Obviously, products get better inasmuch as the designer adds features, ...
  
• Lightspeed Venture Partners Blog 10 Sep 09:
  ... Clayton Christensen introduced the concept of disruptive innovation in his book The Innovator’s Dilemma. Summarizes Wikipedia: Disruptive technology and disruptive innovation are terms used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically by being lower priced or designed for a different set of consumers. Disruptive innovations can be broadly classified into low-end and new-market disruptive innovations. A new-market disruptive innovation is often aimed at non-consumption (i. e. , ...
  

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