Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
David Meerman Scott

The Grateful Dead-rock legends, marketing pioneers

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead ...

more details

Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
David Meerman Scott

The Grateful Dead-rock legends, marketing pioneers

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.

Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

less details

Cognitive Surplus: Creativity and Generosity in a Connected Age
Clay Shirky

The author of the breakout hit Here Comes Everybody reveals how new technology is changing us from consumers to collaborators, unleashing a torrent of creative production that will transform our world.

For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, tech has finally caught up with human potential. In Cognitive Surplus, Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new di...

more details

Cognitive Surplus: Creativity and Generosity in a Connected Age
Clay Shirky

The author of the breakout hit Here Comes Everybody reveals how new technology is changing us from consumers to collaborators, unleashing a torrent of creative production that will transform our world.

For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, tech has finally caught up with human potential. In Cognitive Surplus, Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last.

Since we Americans were suburbanized and educated by the postwar boom, we've had a surfeit of intellect, energy, and time-what Shirky calls a cognitive surplus. But this abundance had little impact on the common good because television consumed the lion's share of it-and we consume TV passively, in isolation from one another. Now, for the first time, people are embracing new media that allow us to pool our efforts at vanishingly low cost. The results of this aggregated effort range from mind expanding-reference tools like Wikipedia-to lifesaving-such as Ushahidi.com, which has allowed Kenyans to sidestep government censorship and report on acts of violence in real time.

Shirky argues persuasively that this cognitive surplus-rather than being some strange new departure from normal behavior-actually returns our society to forms of collaboration that were natural to us up through the early twentieth century. He also charts the vast effects that our cognitive surplus-aided by new technologies-will have on twenty-first-century society, and how we can best exploit those effects. Shirky envisions an era of lower creative quality on average but greater innovation, an increase in transparency in all areas of society, and a dramatic rise in productivity that will transform our civilization.

The potential impact of cognitive surplus is enormous. As Shirky points out, Wikipedia was built out of roughly 1 percent of the man-hours that Americans spend watching TV every year. Wikipedia and other current products of cognitive surplus are only the iceberg's tip. Shirky shows how society and our daily lives will be improved dramatically as we learn to exploit our goodwill and free time like never before.

less details

Consumed: Rethinking Business in the Era of Mindful Spending
Andrew Benett

As the effects of the global recession linger, consumers everywhere are changing their purchasing patterns, paying greater attention to what and why they are buying, and from whom. While many feel rampant spending is hard-wired into the modern psyche and that we will be back to our wasteful ways soon enough, there are clear indications of a permanent shift in the way we shop. Even before the economic downturn, consumers’ definitions of value had begun to change.  People were becoming more ...

more details

Consumed: Rethinking Business in the Era of Mindful Spending
Andrew Benett

As the effects of the global recession linger, consumers everywhere are changing their purchasing patterns, paying greater attention to what and why they are buying, and from whom. While many feel rampant spending is hard-wired into the modern psyche and that we will be back to our wasteful ways soon enough, there are clear indications of a permanent shift in the way we shop. Even before the economic downturn, consumers’ definitions of value had begun to change.  People were becoming more mindful about their purchases and more attuned to the social and environmental implications of their choices.

To better understand this important evolution and its ramifications for business, Andrew Benett and Anne O’Reilly launched a groundbreaking study on the New Consumer and the escalating dissatisfaction over hyperconsumerism. Here, for the first time, is an in-depth look at the new face of the global consumer, showing that:

• A significant majority in the seven markets surveyed are deeply worried about the direction in which our consumption-obsessed society is moving. They believe people have become both physically and mentally lazy, and that, as a society, we have lost sight of what truly matters.

• Two-thirds believe they would be better off if they lived more simply, and a quarter say they would be happier if they owned fewer things.

• Half of Americans surveyed are deriving a sense of satisfaction from reducing their purchases during the downturn, and three-quarters are feeling good about cutting back on the amount of waste they create.

• A majority of Americans have no intention of going back to their old shopping patterns, even when the economy rebounds.

Now, as the consumer voice signals its changed priorities, forward-thinking companies are responding by rejecting excess and artificiality in favor of products and communications that offer authenticity, substance, and interconnectedness—all values today’s more mindful consumer craves. In this book, the brand experts look at corporations as diverse as Glenmorangie and Wal-Mart to see what lessons they can offer to businesses attempting to grow in the postconsumerism era. They also spoke with corporate leaders in a variety of industries to learn how they are recasting their businesses and brands in order to prepare for the changes ahead. Through cutting-edge research and a sharp look at new industry models, Consumed provides real direction for marketers and managers.

less details

Linchpin: Are You Indispensable?
Seth Godin

Gift quality. Unable to ship to APO and FPO at this time.

more details

Linchpin: Are You Indispensable?
Seth Godin

Gift quality. Unable to ship to APO and FPO at this time.

less details

When I Stop Talking, You'll Know I'm Dead: Useful Stories from a Persuasive Man
Jerry Weintraub

Here is the story of Jerry Weintraub: the self-made, Brooklyn-born, Bronx-raised impresario, Hollywood producer, legendary deal maker, and friend of politicians and stars. No matter where nature has placed him--the club rooms of Brooklyn, the Mafia dives of New York's Lower East Side, the wilds of Alaska, or the hills of Hollywood--he has found a way to put on a show and sell tickets at the door. "All life was a theater and I wanted to put it up on a stage," he writes. "I wanted to set the wo...

more details

When I Stop Talking, You'll Know I'm Dead: Useful Stories from a Persuasive Man
Jerry Weintraub

Here is the story of Jerry Weintraub: the self-made, Brooklyn-born, Bronx-raised impresario, Hollywood producer, legendary deal maker, and friend of politicians and stars. No matter where nature has placed him--the club rooms of Brooklyn, the Mafia dives of New York's Lower East Side, the wilds of Alaska, or the hills of Hollywood--he has found a way to put on a show and sell tickets at the door. "All life was a theater and I wanted to put it up on a stage," he writes. "I wanted to set the world under a marquee that read: 'Jerry Weintraub Presents.'"

In WHEN I STOP TALKING, YOU'LL KNOW I'M DEAD, we follow Weintraub from his first great success at age twenty-six with Elvis Presley, whom he took on the road with the help of Colonel Tom Parker; to the immortal days with Sinatra and Rat Pack glory; to his crowning hits as a movie producer, starting with Robert Altman and Nashville, continuing with Oh, God!, The Karate Kid movies, and Diner, among others, and summiting with Steven Soderbergh and Ocean's Eleven, Twelve, and Thirteen.

Along the way, we'll watch as Jerry moves from the poker tables of Palm Springs (the games went on for days), to the power rooms of Hollywood, to the halls of the White House, to Red Square in Moscow and the Great Palace in Beijing-all the while counseling potentates, poets, and kings, with clients and confidants like George Clooney, Bruce Willis, George H. W. Bush, Armand Hammer, Brad Pitt, Matt Damon, Bob Dylan, Led Zeppelin, John Denver, Bobby Fischer . . .well, the list goes on forever.

And of course, the story is not yet over . . .as the old-timers say, "The best is yet to come."

As Weintraub says, "When I stop talking, you'll know I'm dead."

With wit, wisdom, and the cool confidence that has colored his remarkable career, Jerry chronicles a quintessentially American journey, one marked by luck, love, and improvisation. The stories he tells and the lessons we learn are essential, not just for those who love movies and music, but for businessmen, entrepreneurs, artists . . . everyone.

less details

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
Keith Ferrazzi

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time

more details

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
Keith Ferrazzi

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time

less details

Brazen Careerist: The New Rules for Success
Penelope Trunk

Are you taking long lunches? Ignoring sexual harassment? Do you keep your desk neat to the point of looking like you don't have enough to do? The answer to all three should be yes, if you want to succeed in your career on your own terms. Penelope Trunk, expert business advice columnist for the Boston Globe, gives anything but standard advice to help members of the X and Y generations succeed on their own terms in any industry. Trunk asserts that a take-charge attitude and thinking...

more details

Brazen Careerist: The New Rules for Success
Penelope Trunk

Are you taking long lunches? Ignoring sexual harassment? Do you keep your desk neat to the point of looking like you don't have enough to do? The answer to all three should be yes, if you want to succeed in your career on your own terms. Penelope Trunk, expert business advice columnist for the Boston Globe, gives anything but standard advice to help members of the X and Y generations succeed on their own terms in any industry. Trunk asserts that a take-charge attitude and thinking outside the box are the only ways to make it in today's job market. With 45 tips that will get you thinking bigger, acting bolder, and blazing trails you never thought possible, BRAZEN CAREERIST will forever change your career outlook.

Take everything you think you "know" about career strategies, throw them away, and read this book because the rules have changed. "Brazen," "counter-intuitive," and "radical" are the best three descriptions of Trunk's work. Life is too short to be stuck in a rat hole... --Guy Kawasaki, author of The Art of the Start

It is a delightful book, with some edgy advice that made me squirm a bit at times. I agreed with 90% of it, found myself arguing with the other 10%, and was completely engaged from start to finish. --Robert I. Sutton, Ph.D, author of the New York Times bestseller The No Asshole Rule

BRAZEN CAREERIST has the street-smarts you need to make your career and life work for you from the start. Read it now, or you'll wish you had when you're 40! --Keith Ferrazzi, bestselling author of Never Eat Alone: And Other Secrets to Success, One Relationship at a Time

Penelope Trunk brings considerable savvy and a fresh new perspective to the business of career success. Bold and sometimes unconventional, Brazen Careerist gives readers much to think about as well as concrete, practical suggestions that will help them know what they want, and know how to get it. --Paul D. Tieger, author of Do What You Are and CEO of SpeedReading People, LLC

BRAZEN CAREERIST provides a road map specifically for Gen Xers and Gen Yers to help them navigate corporate life and handle the unique characteristics of a twenty-first century career. Trunk's style is direct, practical and anecdotal and most important incredibly helpful. --Julie Jansen, author of I Don't Know What I Want, But I Know it's Not This

less details

Making Scenes
Adrienne Eisen

Making Scenes is the debut novel of hypertext star Adrienne Eisen. An exploration into the psychogeographical states of mind lived by its main character, this is a story that traces the emotional fault line of America to its core, exposing all of the subliminal cracks and multi-tracks, while bringing back to life the rival tradition of American writing from Henry Miller to Kathy Acker.

more details

Making Scenes
Adrienne Eisen

Making Scenes is the debut novel of hypertext star Adrienne Eisen. An exploration into the psychogeographical states of mind lived by its main character, this is a story that traces the emotional fault line of America to its core, exposing all of the subliminal cracks and multi-tracks, while bringing back to life the rival tradition of American writing from Henry Miller to Kathy Acker.

less details

Zilch: The Power of Zero in Business
Nancy Lublin

"What we have to offer can be boiled down to one concept: the power of zero. We get more done with less of just about everything, from our people to our workplaces to our vendors. Zilch is what drives us to be more innovative, more passionate, more creative. So stop whining about your budget cuts and start asking yourself what you'd do if you had zilch. You'll be surprised just how powerful that is."

After years of being told to emulate the corporate world, not-for-profit ...

more details

Zilch: The Power of Zero in Business
Nancy Lublin

"What we have to offer can be boiled down to one concept: the power of zero. We get more done with less of just about everything, from our people to our workplaces to our vendors. Zilch is what drives us to be more innovative, more passionate, more creative. So stop whining about your budget cuts and start asking yourself what you'd do if you had zilch. You'll be surprised just how powerful that is."

After years of being told to emulate the corporate world, not-for-profit CEOs like Nancy Lublin now find the shoe on the other foot. Tough times have forced businesses to slash their headcount, marketing budgets, and other resources. Managers at small startups and Fortune 100 companies alike are now expected to do more with less-but how?

No one is more qualified to answer that question than the leaders who always thrive on a shoestring.

Take Nancy Lublin, for instance. She learned firsthand how much you can accomplish with zilch (or close to it). As the founder of Dress for Success, which provides low-income women with interview suits and career development training, she turned a $5,000 inheritance into a global franchise. Then, as CEO of DoSomething.org, she helped turn a struggling startup into one of the largest and most successful youth volunteer groups in the world.

Now she draws on her experiences as well as interviews with other "rock star" leaders of flourishing not-for-profits-including Wendy Kopp of Teach For America, Darell Hammond of KaBOOM!, Greg Baldwin of VolunteerMatch.org, and John Lilly of Mozilla. Their examples prove the power of zero in business by teaching us how to:

* Motivate and retain good people without offering huge financial incentives
* Use the power of bartering to leverage every asset and minimize your liabilities
* Create cherished brands without throwing money at studies and focus groups
* Market your goods or service without paying a penny

Lublin's tone is a unique mix of "let's have some fun" and "here's the straight dope." Her expert advice will help any business or organization to get ahead through the power of zero.

less details

What Women Want: The Global Marketplace Turns Female Friendly
Paco Underhill

PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world’s marketplace—with shrewd observations and practical applications to help everybody adapt to the new realities. As large numbers of women become steadily wealthier, more powerful, and more independent, their cho...

more details

What Women Want: The Global Marketplace Turns Female Friendly
Paco Underhill

PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world’s marketplace—with shrewd observations and practical applications to help everybody adapt to the new realities. As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet—in short, how we spend our time and money. With the same flair and humor that made his previous books universally appealing, Underhill examines how a woman’s role as homemaker has evolved into homeowner and what women look for in a home. How the home gym and home office are linked to the women’s health movement and home-based businesses. Why the refrigerator has trumped the stove as the crucial appliance. How every major hotel chain in the world has redesigned rooms and services for the female business traveler. Why some malls, appealing to women, are succeeding while others fail. What women look for online and why some retail websites, like Amazon, attract women while other sites turn them off. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force."

And, as he warns, no business can afford to ignore their power and presence.

less details

The Bricklayer: A Novel
Noah Boyd

Someone gives you a dangerous puzzle to solve, one that may kill you or someone else, and you're about to fail. . . . And there is no other option. No one who can help. No one but the Bricklayer.

The Bricklayer is the pulse-pounding novel introducing Steve Vail, one of the most charismatic new heroes to come along in thriller fiction in many years. He's an ex-FBI agent who's been fired for insubordination but is lured back to the Bureau to work a case that has become mor...

more details

The Bricklayer: A Novel
Noah Boyd

Someone gives you a dangerous puzzle to solve, one that may kill you or someone else, and you're about to fail. . . . And there is no other option. No one who can help. No one but the Bricklayer.

The Bricklayer is the pulse-pounding novel introducing Steve Vail, one of the most charismatic new heroes to come along in thriller fiction in many years. He's an ex-FBI agent who's been fired for insubordination but is lured back to the Bureau to work a case that has become more unsolvable—and more deadly—by the hour.

A woman steps out of the shower in her Los Angeles home and is startled by an intruder sitting calmly in her bedroom holding a gun. But she is frozen with fear by what he has to say about the FBI—and what he says he must do. . . .

A young agent slips into the night water off a rocky beach. He's been instructed to swim to a nearby island to deposit a million dollars demanded by a blackmailer. But his mission is riddled with hazardous tests, as if someone wanted to destroy him rather than collect the money. . . .

Vail has resigned himself to his dismissal and is content with his life as a bricklayer. But the FBI, especially Deputy Assistant Director Kate Bannon, needs help with a shadowy group that has initiated a brilliant extortion plot. The group will keep killing their targets until the agency pays them off, the amount and number of bodies escalating each time the FBI fails. One thing is clear: someone who knows a little too much about the inner workings of the Bureau is very clever —and very angry—and will kill and kill again if it means he can disgrace the FBI.

Steve Vail's options —and his time to find answers—are swiftly running out.

Noah Boyd's The Bricklayer is written with the bracing authenticity only someone who has been a crack FBI investigator can provide. And in this masterful debut Boyd has created a mind-bending maze of clues and traps inside a nonstop thrill ride that is sure to leave readers exhilarated and enthralled.

less details

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your B
Ann Handley

Create bold web content and build a loyal customer base online

Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business?

Content Rules equips you for online success with a one-stop source on the art and science of developing marke...

more details

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your B
Ann Handley

Create bold web content and build a loyal customer base online

Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business?

Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base.

• Learn the art of storytelling and the science of journalism
• Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
• Leverage social media and social tools to get your content and ideas distributed as widely as possible
• Written by the Chief Content Officers of marketingprofs.com

Boost your online presence and engage with customers and prospects like never before with Content Rules.

less details

The Passage
Justin Cronin

“It happened fast. Thirty-two minutes for one world to die, another to be born.” 

First, the unthinkable: a security breach at a secret U.S. government facility unleashes the monstrous product of a chilling military experiment. Then, the unspeakable: a night of chaos and carnage gives way to sunrise on a nation, and ultimately a world, forever altered. All that remains for the stunned survivors is the long fight ahead and a future ruled by fear—of darkness, of death,...

more details

The Passage
Justin Cronin

“It happened fast. Thirty-two minutes for one world to die, another to be born.” 

First, the unthinkable: a security breach at a secret U.S. government facility unleashes the monstrous product of a chilling military experiment. Then, the unspeakable: a night of chaos and carnage gives way to sunrise on a nation, and ultimately a world, forever altered. All that remains for the stunned survivors is the long fight ahead and a future ruled by fear—of darkness, of death, of a fate far worse.

As civilization swiftly crumbles into a primal landscape of predators and prey, two people flee in search of sanctuary. FBI agent Brad Wolgast is a good man haunted by what he’s done in the line of duty. Six-year-old orphan Amy Harper Bellafonte is a refugee from the doomed scientific project that has triggered apocalypse. He is determined to protect her from the horror set loose by her captors. But for Amy, escaping the bloody fallout is only the beginning of a much longer odyssey—spanning miles and decades—towards the time and place where she must finish what should never have begun.

With The Passage, award-winning author Justin Cronin has written both a relentlessly suspenseful adventure and an epic chronicle of human endurance in the face of unprecedented catastrophe and unimaginable danger. Its inventive storytelling, masterful prose, and depth of human insight mark it as a crucial and transcendent work of modern fiction.

less details

Out of the Box: 101 Ideas for Thinking Creatively
Rob Eastaway

Break free from the patterns of habitual thinking—and enter a new world of out-of-the-box ideas, imaginative solutions, and creative satisfaction. These 101 techniques will help you find original styles of thinking, open yourself up to new possibilities, and turn your best schemes into practical reality. Start by recognizing the boundaries we set for ourselves—restrictions we may not even realize we’ve imposed. Choose from a wide repertoire of mind-expanding, problem-solving strategies for ho...

more details

Out of the Box: 101 Ideas for Thinking Creatively
Rob Eastaway

Break free from the patterns of habitual thinking—and enter a new world of out-of-the-box ideas, imaginative solutions, and creative satisfaction. These 101 techniques will help you find original styles of thinking, open yourself up to new possibilities, and turn your best schemes into practical reality. Start by recognizing the boundaries we set for ourselves—restrictions we may not even realize we’ve imposed. Choose from a wide repertoire of mind-expanding, problem-solving strategies for home, work, and leisure. Discover the value of following your intuition and thinking laterally, and see how to avoid the mid-project blues. And for some fun, there are puzzles to show you how it feels to be trapped inside that box—and make getting out even more delightful.

less details

Improve Your People Skills
Peter Honey

People skills are the key to success, and yet they are all based on one simple principle: nobody can tell for sure what you are thinking or feeling, they can only respond to your behaviour. So, if you really want to get the best from others, you must learn to monitor how you behave. The basic techniques are explained clearly in this A-Z guide. The techniques are easy to learn, yet they aim to transform your effectiveness in the office or boardroom, in meetings and interviews, and can improve ...

more details

Improve Your People Skills
Peter Honey

People skills are the key to success, and yet they are all based on one simple principle: nobody can tell for sure what you are thinking or feeling, they can only respond to your behaviour. So, if you really want to get the best from others, you must learn to monitor how you behave. The basic techniques are explained clearly in this A-Z guide. The techniques are easy to learn, yet they aim to transform your effectiveness in the office or boardroom, in meetings and interviews, and can improve your relationships with colleagues at work.

less details

The Mirror Test: Is Your Business Really Breathing?
Jeffrey W. Hayzlett

Jeff Hayzlett is a big, boisterous guy who has the guts to get in your face and tell you exactly why your business isn't doing well. In short, he asks the questions that most business managers are afraid to ask. And as Jeff points out, if you aren't willing to look at what's working and what isn't - and then take the necessary steps to fix them -- well, you and your colleagues and employees are in for a tough ride.

Known for his outspoken appearances on numerous TV reality shows, Hay...

more details

The Mirror Test: Is Your Business Really Breathing?
Jeffrey W. Hayzlett

Jeff Hayzlett is a big, boisterous guy who has the guts to get in your face and tell you exactly why your business isn't doing well. In short, he asks the questions that most business managers are afraid to ask. And as Jeff points out, if you aren't willing to look at what's working and what isn't - and then take the necessary steps to fix them -- well, you and your colleagues and employees are in for a tough ride.

Known for his outspoken appearances on numerous TV reality shows, Hayzlett has built his career on having the ability to get his people to look up and pay attention to the problems at hand. THE MIRROR TEST will teach readers -- through entertaining and timely anecdotes -- how to thoughtfully yet aggressively evaluate, deconstruct, and then reconstruct one's business..

In his unique, confrontational manner, Hayzlett will coach small business owners and managers on topics such as:

- Give your business the mirror test - is your company really breathing?

- Here's how you and your company must adapt...or die.

- The bottom line of your business really is... your bottom line. You have to focus on it.

Hayzlett's big booming approach is direct and to the point, but done so with a smile on his face. Chock full of inspirational business stories and insights from his own career, Hayzlett and THE MIRROR TEST comprise a force to be reckoned with.

less details

Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact
Roy A. Young

Praise for Marketing Champions


"Much has been written about the importance of using marketing principles and tools effectively. But we've paid far less attention to how marketing works within an organization--and how marketers can better interact with other prime movers in their companies. This book really delivers on this much-neglected subject--sounding a wake-up call to marketers everywhere on how to exert their influence and improve their contribution to cash flow."...

more details

Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact
Roy A. Young

Praise for Marketing Champions


"Much has been written about the importance of using marketing principles and tools effectively. But we've paid far less attention to how marketing works within an organization--and how marketers can better interact with other prime movers in their companies. This book really delivers on this much-neglected subject--sounding a wake-up call to marketers everywhere on how to exert their influence and improve their contribution to cash flow."
--Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

"The authors understand that marketing is now the most important force within an organization--if you can figure out how to coordinate the rest of your colleagues. This book shows you how."
--Seth Godin, author of Small Is the New Big

"This leadership guide is a must-read for every executive who wants to understand the crucial connection between marketing and bottom-line results."
--Warren Bennis, Distinguished Professor of Business Administration, University of Southern California, and author of On Becoming a Leader

"The best marketing leaders are those who can harness the power of the enterprise--not just lead the marketing team. This book will give you the ability to align and inspire the entire company."
--Jerry Noonan, Spencer Stuart

less details

Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content
Mark Levy

When it comes to creating ideas, we hold ourselves back. That’s because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems where such conventional thinking fails us? How to get unstuck?

For Mark Levy, the answer is freewri...

more details

Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content
Mark Levy

When it comes to creating ideas, we hold ourselves back. That’s because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems where such conventional thinking fails us? How to get unstuck?

For Mark Levy, the answer is freewriting, a technique he’s used for years to solve all types of business problems, and generate ideas for books, articles and blog posts.

Freewriting is deceptively simple: Start writing as fast as you can, for as long as you can, about a subject you care deeply about, while ignoring the standard rules of grammar and spelling. Your internal editor won’t be able to keep up with your output, and will be temporarily shunted into the background. You’ll now be able to think more honestly and resourcefully than before, and will generate breakthrough ideas and solutions that you couldn’t have created any other way.

Levy shares six freewriting secrets designed to knock out your editor and let your genius run free. He also includes fifteen problem-solving and creativity-stimulating principles you can use if you need more firepower—seven of which are new to this edition—and stories of problems he and others have solved through freewriting.

Also new to this edition: an extensive section on how to refine your freewriting into something you can share with the world. Although Levy originally taught freewriting as a private brainstorming technique, over the years he and his clients have found that, with some tweaking, it’s a great way to generate content for books, articles, and other thought leadership pieces.

less details

Rework
Jason Fried

Gift quality. Unable to ship to APO and FPO at this time.

more details

Rework
Jason Fried

Gift quality. Unable to ship to APO and FPO at this time.

less details

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers
David Meerman Scott

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

more details

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers
David Meerman Scott

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

less details