Linchpin: Are You Indispensable?
Seth Godin

Gift quality. Unable to ship to APO and FPO at this time.

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Linchpin: Are You Indispensable?
Seth Godin

Gift quality. Unable to ship to APO and FPO at this time.

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Rework
Jason Fried

Gift quality. Unable to ship to APO and FPO at this time.

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Rework
Jason Fried

Gift quality. Unable to ship to APO and FPO at this time.

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Cognitive Surplus: Creativity and Generosity in a Connected Age
Clay Shirky

The author of the breakout hit Here Comes Everybody reveals how new technology is changing us from consumers to collaborators, unleashing a torrent of creative production that will transform our world.

For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, tech has finally caught up with human potential. In Cognitive Surplus, Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new di...

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Cognitive Surplus: Creativity and Generosity in a Connected Age
Clay Shirky

The author of the breakout hit Here Comes Everybody reveals how new technology is changing us from consumers to collaborators, unleashing a torrent of creative production that will transform our world.

For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, tech has finally caught up with human potential. In Cognitive Surplus, Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last.

Since we Americans were suburbanized and educated by the postwar boom, we've had a surfeit of intellect, energy, and time-what Shirky calls a cognitive surplus. But this abundance had little impact on the common good because television consumed the lion's share of it-and we consume TV passively, in isolation from one another. Now, for the first time, people are embracing new media that allow us to pool our efforts at vanishingly low cost. The results of this aggregated effort range from mind expanding-reference tools like Wikipedia-to lifesaving-such as Ushahidi.com, which has allowed Kenyans to sidestep government censorship and report on acts of violence in real time.

Shirky argues persuasively that this cognitive surplus-rather than being some strange new departure from normal behavior-actually returns our society to forms of collaboration that were natural to us up through the early twentieth century. He also charts the vast effects that our cognitive surplus-aided by new technologies-will have on twenty-first-century society, and how we can best exploit those effects. Shirky envisions an era of lower creative quality on average but greater innovation, an increase in transparency in all areas of society, and a dramatic rise in productivity that will transform our civilization.

The potential impact of cognitive surplus is enormous. As Shirky points out, Wikipedia was built out of roughly 1 percent of the man-hours that Americans spend watching TV every year. Wikipedia and other current products of cognitive surplus are only the iceberg's tip. Shirky shows how society and our daily lives will be improved dramatically as we learn to exploit our goodwill and free time like never before.

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Getting Things Done: The Art of Stress-Free Productivity
David Allen

In today's world, yesterday's methods just don't work. In Getting Things Done, veteran coach and management consultant David Allen shares the breakthrough methods for stress-free performance that he has introduced to tens of thousands of people across the country. Allen's premise is simple: our productivity is directly proportional to our ability to relax. Only when our minds are clear and our thoughts are organized can we achieve effective productivity and unleash our creative potenti...

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Getting Things Done: The Art of Stress-Free Productivity
David Allen

In today's world, yesterday's methods just don't work. In Getting Things Done, veteran coach and management consultant David Allen shares the breakthrough methods for stress-free performance that he has introduced to tens of thousands of people across the country. Allen's premise is simple: our productivity is directly proportional to our ability to relax. Only when our minds are clear and our thoughts are organized can we achieve effective productivity and unleash our creative potential. In Getting Things Done Allen shows how to:

€ Apply the "do it, delegate it, defer it, drop it" rule to get your in-box to empty
€ Reassess goals and stay focused in changing situations
€ Plan projects as well as get them unstuck
€ Overcome feelings of confusion, anxiety, and being overwhelmed
€ Feel fine about what you're not doing

From core principles to proven tricks, Getting Things Done can transform the way you work, showing you how to pick up the pace without wearing yourself down.

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Unclutter Your Life in One Week
Erin R Doland

Organization expert Erin Rooney Doland, Editor-in-Chief of Unclutterer.com, will show you how to clear the clutter, simplify your surroundings, and create the remarkable life you deserve -- in just one week.

Simple living isn't about depriving; it's about enriching. But while scribbling "Be more organized" on a list of New Year's resolutions doesn't take much effort, actually becoming more organized requires real change.

Are you constantly late to the office because y...

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Unclutter Your Life in One Week
Erin R Doland

Organization expert Erin Rooney Doland, Editor-in-Chief of Unclutterer.com, will show you how to clear the clutter, simplify your surroundings, and create the remarkable life you deserve -- in just one week.

Simple living isn't about depriving; it's about enriching. But while scribbling "Be more organized" on a list of New Year's resolutions doesn't take much effort, actually becoming more organized requires real change.

Are you constantly late to the office because you have trouble getting out the door in the morning? Is your house in such disarray that you can't have friends over for dinner? It's easy to feel stressed, anxious, and overwhelmed when your surroundings, schedule, and thoughts are chaotic. The solution? Unclutter Your Life in One Week with organization expert and Editor-in-Chief of Unclutterer.com Erin Rooney Doland. This essential manual is a simple, day-by-day plan for purging your life of clutter, becoming more efficient and productive, and creating a symbiotic relationship between your work and personal life.

There is no one-size-fits-all answer for organization. Erin offers useful and innovative suggestions for tackling the physical, mental, and systemic distractions in different areas of your home and office each day. Her down-to-earth approach will help you part with sentimental clutter, organize your closet based on how you process information, build an effective and personalized filing system, avoid the procrastination that often hinders the process, and much more. Once you cure the clutter, she shares practical advice for maintaining your harmonious home and work environments with minimal daily effort.

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The Way We're Working Isn't Working: The Four Forgotten Needs That Energize Great Performance
Tony Schwartz

The Way We’re Working Isn’t Working is one of those rare books with the power to profoundly transform the way we work and live.

Demand is exceeding our capacity. The ethic of "more, bigger, faster" exacts a series of silent but pernicious costs at work, undermining our energy, focus, creativity, and passion. Nearly 75 percent of employees around the world feel disengaged at work every day. The Way We’re Working Isn’t Working offers a groundbreaking ...

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The Way We're Working Isn't Working: The Four Forgotten Needs That Energize Great Performance
Tony Schwartz

The Way We’re Working Isn’t Working is one of those rare books with the power to profoundly transform the way we work and live.

Demand is exceeding our capacity. The ethic of "more, bigger, faster" exacts a series of silent but pernicious costs at work, undermining our energy, focus, creativity, and passion. Nearly 75 percent of employees around the world feel disengaged at work every day. The Way We’re Working Isn’t Working offers a groundbreaking approach to reenergizing our lives so we’re both more satisfied and more productive—on the job and off.

By integrating multidisciplinary findings from the science of high performance, Tony Schwartz, coauthor of the #1 bestselling The Power of Full Engagement, makes a persuasive case that we’re neglecting the four core needs that energize great performance: sustainability (physical); security (emotional); self-expression (mental); and significance (spiritual). Rather than running like computers at high speeds for long periods, we’re at our best when we pulse rhythmically between expending and regularly renewing energy across each of our four needs.

Organizations undermine sustainable high performance by forever seeking to get more out of their people. Instead they should seek systematically to meet their four core needs so they’re freed, fueled, and inspired to bring the best of themselves to work every day.

Drawing on extensive work with an extra-ordinary range of organizations, among them Google, Ford, Sony, Ernst & Young, Shell, IBM, the Los Angeles Police Department, and the Cleveland Clinic, Schwartz creates a road map for a new way of working. At the individual level, he explains how we can build specific rituals into our daily schedules to balance intense effort with regular renewal; offset emotionally draining experiences with practices that fuel resilience; move between a narrow focus on urgent demands and more strategic, creative thinking; and balance a short-term focus on immediate results with a values-driven commitment to serving the greater good. At the organizational level, he outlines new policies, practices, and cultural messages that Schwartz’s client companies have adopted.

The Way We’re Working Isn’t Working offers individuals, leaders, and organizations a highly practical, proven set of strategies to better manage the relentlessly rising demands we all face in an increasingly complex world.

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Crush It!: Why NOW Is the Time to Cash In on Your Passion
Gary Vaynerchuk

Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In CRUSH IT! Why NOW Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera...

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Crush It!: Why NOW Is the Time to Cash In on Your Passion
Gary Vaynerchuk

Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In CRUSH IT! Why NOW Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed in this book, transformed his entire life and earning potential by building his personal brand. By the end of this book, any reader will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, CRUSH IT! is the ultimate driver′s manual for modern business.

Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family′s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, http://tv.winelibrary.com, his video blog about wine. Gary has always had an early-to-market approach, launching Wine Library′s retail website in 1997 and Wine Library TV in February of 2006. His lessons on social media, passion, transparency, and reactionary business are not to be missed!

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Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.
Mitch Joel

Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world.

The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business.

This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner...

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Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.
Mitch Joel

Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world.

The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business.

This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply.


Through the use of timely case studies and fascinating stories, SIX PIXELS OF SEPARATION offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base-and, best yet, you can do this pretty much for free. Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace-without the support of traditional mass media.

Everyone is connected. Isn't it time for you and your company to connect to everyone? SIX PIXELS OF SEPARATION will show you how.

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Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
Chris Brogan

How to tap the power of social software and networks to build your business

In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online.

The book shows how people use ...

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Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
Chris Brogan

How to tap the power of social software and networks to build your business

In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online.

The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations, those who traffic in it are "trust agents," the key people your business needs on its side.

• Delivers actionable steps and case studies that show how social media can positively impact your business
• Written by authors with over ten years of online media experience
• Shows you how to build and wield influence online to benefit your brand
• Combines high-level theory with practical step-by-step guidance

If you want your business to succeed, don't sit on the sidelines. Instead, use the Web to build trust with your consumers using Trust Agents.

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Bulletproof Web Design: Improving flexibility and protecting against worst-case scenarios with XHTML and CSS (2nd Edition)
Dan Cederholm

No matter how visually appealing or content-packed a Web site may be, if it's not adaptable to a variety of situations and reaching the widest possible audience, it isn't really succeeding. In Bulletproof Web Desing, author and Web designer extraordinaire, Dan Cederholm outlines standards-based strategies for building designs that provide flexibility, readability, and user control--key components of every sucessful site. Each chapter starts out with an example of an unbulletproof site one tha...

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Bulletproof Web Design: Improving flexibility and protecting against worst-case scenarios with XHTML and CSS (2nd Edition)
Dan Cederholm

No matter how visually appealing or content-packed a Web site may be, if it's not adaptable to a variety of situations and reaching the widest possible audience, it isn't really succeeding. In Bulletproof Web Desing, author and Web designer extraordinaire, Dan Cederholm outlines standards-based strategies for building designs that provide flexibility, readability, and user control--key components of every sucessful site. Each chapter starts out with an example of an unbulletproof site one that employs a traditional HTML-based approach which Dan then deconstructs, pointing out its limitations. He then gives the site a make-over using XHTML and Cascading Style Sheets (CSS), so you can see how to replace bloated code with lean markup and CSS for fast-loading sites that are accessible to all users. Finally, he covers several popular fluid and elastic-width layout techniques and pieces together all of the page components discussed in prior chapters into a single-page template.

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Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath

Whether you are a CEO or full-time mom, you've got ideas that you need to communicate: a new product coming to market, a strategy you want to sell your boss, values you are trying to instill in your children. But it's hard-fiendishly so- to transform the way people think and act. IN this book you'll learn the six key qualities of an idea that is made to stick.

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Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath

Whether you are a CEO or full-time mom, you've got ideas that you need to communicate: a new product coming to market, a strategy you want to sell your boss, values you are trying to instill in your children. But it's hard-fiendishly so- to transform the way people think and act. IN this book you'll learn the six key qualities of an idea that is made to stick.

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The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell

This is the best book written by Malcolm Gladwell in my opinion. This is the book that started it all for him. Autographed by the man himself from a talk he did in Santa Barbara, California.

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The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell

This is the best book written by Malcolm Gladwell in my opinion. This is the book that started it all for him. Autographed by the man himself from a talk he did in Santa Barbara, California.

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Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
Steve Krug

Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about W...

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Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
Steve Krug

Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design.

Three New Chapters!

• Usability as common courtesy -- Why people really leave Web sites
• Web Accessibility, CSS, and you -- Making sites usable and accessible
• Help! My boss wants me to ______. -- Surviving executive design whims
  

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Website Owner's Manual
Paul Boag

Many of the people responsible for a website don't have a clue what's required to build one and keep it up and running. The job of planning, launching, and managing a site often falls to people who have little or no experience in web design or development. Website Owner's Manual is for the thousands of marketers, IT managers, project leaders, and business owners who need to put a website in place and keep it running with a minimum of trouble.

Using clever illustrations, easy-to-foll...

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Website Owner's Manual
Paul Boag

Many of the people responsible for a website don't have a clue what's required to build one and keep it up and running. The job of planning, launching, and managing a site often falls to people who have little or no experience in web design or development. Website Owner's Manual is for the thousands of marketers, IT managers, project leaders, and business owners who need to put a website in place and keep it running with a minimum of trouble.

Using clever illustrations, easy-to-follow lists and diagrams, and other friendly touches, Website Owner's Manual helps readers form a vision for a site, guides them through the process of selecting a web design agency, and gives just enough background to help them make intelligent decisions throughout the development process. This book provides a jargon-free overview of web design, including accessibility, usability, online marketing, and web development techniques.

Using Website Owner's Manual, readers master the vocabulary and concepts they need to discuss how a website dovetails with the needs of a business. This book will help them work confidently with the designers and developers building and maintaining a site so they can concentrate on what your website needs to do.

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Handcrafted CSS: More Bulletproof Web Design
Dan Cederholm

There’s a real connection between craftsmanship and Web design. That’s the theme running through Handcrafted CSS: More Bulletproof Web Design, by bestselling author Dan Cederholm, with a chapter contributed by renowned Web designer and developer Ethan Marcotte. This book explores CSS3 that works in today’s browsers, and you’ll be convinced that now’s the time to start experimenting with it.

Whether you’re a Web designer, project manager, or a...

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Handcrafted CSS: More Bulletproof Web Design
Dan Cederholm

There’s a real connection between craftsmanship and Web design. That’s the theme running through Handcrafted CSS: More Bulletproof Web Design, by bestselling author Dan Cederholm, with a chapter contributed by renowned Web designer and developer Ethan Marcotte. This book explores CSS3 that works in today’s browsers, and you’ll be convinced that now’s the time to start experimenting with it.

Whether you’re a Web designer, project manager, or a graphic designer wanting to learn more about the fluidity that’s required when designing for the Web, you’ll discover the tools to create the most flexible, reliable, and bulletproof Web designs. And you’ll finally be able to persuade your clients to adopt innovative and effective techniques that make everyone’s life easier while improving the end user’s experience. This book’s seven chapters deconstruct various aspects of a case-study Web site for the Tugboat Coffee Company, focusing on aspects that make it bulletproof and demonstrate progressive enrichment techniques over more traditional labor-intensive methods.

Subjects covered in this book include:

• building for unanticipated future use

• progressively enriching designs using CSS3 properties

• using RGBA color for transparency with an alpha channel

• modular float management

• crafting flexible frameworks

• fluid layouts using grid-based design principles

• craftsmanship details on typography, jQuery, and shifting backgrounds

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Designing with Web Standards (3rd Edition)
Jeffrey Zeldman

Best-selling author, designer, and web standards evangelist Jeffrey Zeldman has revisited his classic, industry-shaking guidebook. Updated in collaboration with co-author Ethan Marcotte, this third edition covers improvements and challenges in the changing environment of standards-based design.

Written in the same engaging and witty style, making even the most complex information easy to digest, Designing with Web Standards remains your essential guide to creating sites that load faste...

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Designing with Web Standards (3rd Edition)
Jeffrey Zeldman

Best-selling author, designer, and web standards evangelist Jeffrey Zeldman has revisited his classic, industry-shaking guidebook. Updated in collaboration with co-author Ethan Marcotte, this third edition covers improvements and challenges in the changing environment of standards-based design.

Written in the same engaging and witty style, making even the most complex information easy to digest, Designing with Web Standards remains your essential guide to creating sites that load faster, reach more users, and cost less to design and maintain.

• Substantially revised—packed with new ideas

• How will HTML5, CSS3, and web fonts change your work?

• Learn new strategies for selling standards

• Change what “IE6 support” means

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Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter
Seth Godin

The classic bestseller that taught the business world that safe is risky; very good is bad; and above all, you're either remarkable or invisible

In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands?

Godin showed that the tradi...

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Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter
Seth Godin

The classic bestseller that taught the business world that safe is risky; very good is bad; and above all, you're either remarkable or invisible

In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands?

Godin showed that the traditional Ps that marketers had used for decades to get their products noticed-pricing, promotion, publicity, packaging, etc.-weren't working anymore. Marketers were ignoring the most important P of all: the Purple Cow.

Cows, after you've seen one or two or ten, are boring. A Purple Cow, though . . . now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . . remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won't ignore a Purple Cow.

You can't paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth.

Purple Cow launched a movement to create products and services that are worth marketing in the first place. Now this expanded edition includes dozens of new examples from readers who've taken the message to heart.

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Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality
Scott Belsky

How the world's leading innovators push their ideas to fruition, time and time again.

Edison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare.

According to Scott Belsky, the capacity to make ideas happen can be strengthened by anyone willing to build their organizational habits and harness the forces of community....

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Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality
Scott Belsky

How the world's leading innovators push their ideas to fruition, time and time again.

Edison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare.

According to Scott Belsky, the capacity to make ideas happen can be strengthened by anyone willing to build their organizational habits and harness the forces of community. That's why he founded Behance, a company that helps creative people and teams across industries develop these skills.

Belsky has spent six years studying the habits of especially productive creative people and teams-the ones who make their ideas happen time and time again. After interviewing hundreds of successful creatives, he has compiled their most powerful-and often counterintuitive-practices, such as:

•Generate ideas in moderation and act without conviction
•Reduce all projects to just three primary components
•Encourage fighting within your team
•Seek competition and share ideas liberally

In an increasingly flexible and entrepreneurial environment, creative minds have the opportunity (and responsibility) to solve and change industries-but they can only do that if they overcome the obstacles. While many of us obsess about discovering great new ideas, Belsky shows why it's better to develop the capacity to make ideas happen-a capacity that endures over time.

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Delivering Happiness: A Path to Profits, Passion, and Purpose
Tony Hsieh

In his first audiobook, Tony Hsieh - the widely-admired CEO of on-line shoe retailer, Zappos, explains how he created a unique culture and commitment to service that aims to improve the lives of its employees, customers, vendors and backers. Using anecdotes and stories from his own experiences and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success. Even better, he shows how creating happiness and record results go hand-in-hand. He starts with t...

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Delivering Happiness: A Path to Profits, Passion, and Purpose
Tony Hsieh

In his first audiobook, Tony Hsieh - the widely-admired CEO of on-line shoe retailer, Zappos, explains how he created a unique culture and commitment to service that aims to improve the lives of its employees, customers, vendors and backers. Using anecdotes and stories from his own experiences and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success. Even better, he shows how creating happiness and record results go hand-in-hand. He starts with the 'Why' in a section where he narrates his quest to understand the science of happiness. Then he runs through the ten Zappos 'Core Values' such as 'Deliver WOW through Service,' 'Create Fun and A Little Weirdness' and 'Build a Positive Team and Family Spirit' and explains how you and your colleagues should come up with your own. Hsieh then details many of the unique practices at Zappos that have made it the success it is today, such as the philosphy of allocating marketing money into the customer experience, thereby allowing repeat customers and word-of-mouth be their true form of marketing. He also explains why Zappos's main priority is company culture and his belief that once you get the culture right, everything else - great customer service, long-term branding - will happen on its own. Finally, Hsieh explains how Zappos employees actually apply the Core Values to improving their lives outside of work - and to making a difference in their communities and the world

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No Logo: 10th Anniversary Edition with a New Introduction by the Author
Naomi Klein

NO LOGO was an international bestseller and "a movement bible" (The New York Times).  Naomi Klein's second book, The Shock Doctrine, was hailed as a "master narrative of our time," and has over a million copies in print worldwide. In the last decade, No Logo has become an international phenomenon and a cultural manifesto for the critics of unfettered capitalism worldwide.  As America faces a second economic depression, Klein's analysis of our corporate and branded world i...

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No Logo: 10th Anniversary Edition with a New Introduction by the Author
Naomi Klein

NO LOGO was an international bestseller and "a movement bible" (The New York Times).  Naomi Klein's second book, The Shock Doctrine, was hailed as a "master narrative of our time," and has over a million copies in print worldwide. In the last decade, No Logo has become an international phenomenon and a cultural manifesto for the critics of unfettered capitalism worldwide.  As America faces a second economic depression, Klein's analysis of our corporate and branded world is as timely and powerful as ever. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective.  Naomi Klein tells a story of rebellion and self-determination in the face of our new branded world. Naomi Klein, born in Montreal in 1970, is an award-winning journalist. She writes a weekly column in The Globe and Mail, Canada's national newspaper, and is also a frequent columnist for the British Guardian. For the past five years, Klein has traveled throughout North America, Asia, and Europe, tracking the rise of anti-corporate activism. She is a frequent media commentator and has guest-lectured at Harvard, Yale, and New York University. She lives in Toronto. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that is already changing the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.  In the last decade, No Logo has become an international phenomenon and a cultural manifesto for the critics of unfettered capitalism worldwide.  As America faces a second economic depression, Klein's analysis of our corporate and branded world is as timely and powerful as ever.

As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today’s schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald’s workers are risking their jobs to join the Teamsters, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in "Joe Chemo" for "Joe Camel").

As Klein notes in her Introduction: "This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable." Thus No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing. "No Logo has been a pedagogical godsend. I used it to illustrate contemporary applications of complex cultural theories in an introductory social science sequence. It worked so beautifully, word about the book spread across campus, and other students were begging to read it in their sections of the course."—Bruce Novak, Division of Social Sciences, The University of Chicago "No Logo has been a pedagogical godsend. I used it to illustrate contemporary applications of complex cultural theories in an introductory social science sequence. It worked so beautifully, word about the book spread across campus, and other students were begging to read it in their sections of the course."—Bruce Novak, Division of Social Sciences, The University of Chicago

"A complete, user-friendly handbook on the negative effects that '90s überbrand marketing has had on culture, work, and consumer choice . . . An encyclopedic compilation of the decade's fringe and mainstream anti-corporate actions and mind-sets."—The Village Voice

"Energetic and optimistic, Ms. Klein incarnates [her] generation's invention of the North American left."—The New York Times

"The Das Kapital of the growing anti-corporate movement . . . A riveting, conscientious piece of journalism and a strident call to arms. Packed with enlightening statistics and extraordinary anecdotal evidence, No Logo is fluent, undogmatically alive to its contradictions and omission and positively seethes with intelligent anger."—The Observer (London)

"No Logo should be read by anyone who thinks that the Seattle demonstrations were an aberration."—The Economist

"A brilliant account of how Nike, Starbucks, McDonalds etc. branded the industralised world, and how the most exciting strand of radical politics is now bound up with resisting their kulturkampf . . . Fantastic and inspiring."—The Times Literary Supplement

"Klein is a sharp cultural critic and a flawless storyteller. Her analysis is thorough and thoroughly engaging."—Newsweek.com

“No Logo is an attractive sprawl of a book describing a vast confederacy of activist groups with a common interest in reining in the power of lawyering, marketing, and advertising to manipulate our desires.”—The Boston Globe

"Klein is a gifted writer; her paragraphs can be as seductive as the ad campaigns she dissects."—The New York Times Book Review

"Just when you thought multi-nationals and crazed consumerism were too big to fight, along comes Naomi Klein with facts, spirit, and news of successful fighters already out there. No Logo is an invigorating call to arms for everybody who wants to save money, justice, or the universe."—Gloria Steinem

"Naomi Klein's trenchant book is the perfect introduction to and explanation of those stunning events [in Seattle] . . . This book is the very essence of cool."—The Toronto Globe and Mail

"To understand how branding drives the global market, you couldn't ask for a better guide than Naomi Klein."—Toronto Star

"A dense, fact-filled publication that makes plain the jargon spouted by all who put profit before basic human needs . . . [A work of] far-reaching vision and clear presentation. A well-conceived primer on the machinations of the modern consumer world, No Logo is required reading for anyone who thinks people should not be treated like machines."—Eye Weekly

"No Logo finally puts in perspective what the newest generation of fed-up consumers and anti-corporate activists have been trying to verbalize for the past 10 years."—Ottawa Express

"Athletic, expansive, and an antidote to sloppy thinking . . . It's impossible not to notice the prescience of her argument."—Sunday Herald (U.K.)

"Generation-X intellectual Naomi Klein could become the next Douglas Coupland with her No Logo. She anticipates a revolt against corporate power by younger people seeking brand-free space. Even if the revolt is not in the works yet, her tart writing might inspire one."—Report on Business

"No Logo has been a word-of-mouth sensation, giving voice to a generation of people under thirty who have never related to politics until now . . . Naomi Klein brilliantly charts the protean nature of consumer capitalism, how it absorbs radical challenges to its dominance and turns them into consumer products . . . A sharp and very timely book . . . A couple of chapters in, your mind is already reeling. Klein can write: favoring informality and crispness over jargon . . . [This book is] convincing and necessary, clear and fresh, calm but unsparing . . . Klein might just be helping to reinvent politics for a new generation."—The Guardian (U.K.)

"The bible for anti-corporate militancy."—Select

"Personable and well-informed, prescient, necessary, and ultimately optimistic, No Logo paints a vivid picture of spirited, creative rebellion."—Literary Review

"Naomi Klein catches the anticapitalist mood so well it seems unbelievable that No Logo was written before the 'Battle of Seattle.' She expresses brilliantly the rage that so many people feel about what is going on in the world, giving us ammunition against the bosses and governments."—Socialist Review

"Zipping between corporations, countries, and human rights violations with all the self-assured effortlessness of a multinational transferring capital between currencies, Naomi Klein's convincing analysis of the rise of the superbrand—Starbucks, Nike, Ikea, Gap, Blockbuster, et al.—reveals a world where labels are hungry for every inch of space."—The Face

"A fascinating ride through the history of marketing . . . Klein brilliantly humanises No Logo with fascinating personal stories, her voice firm but never preachy, her argument detailed but never obscure."—The Times (London)

"Packed with facts and arguments and gratifyingl...

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