Book reviews and mentions from Tech startups blogs...

The Four Steps to the Epiphany
Steven Gary Blank

The essential book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furniture. Packed with concrete examples, the book will leave you with new skills to organize sales, marketing and your business for success.

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The Four Steps to the Epiphany
Steven Gary Blank

The essential book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furniture. Packed with concrete examples, the book will leave you with new skills to organize sales, marketing and your business for success.

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Vision India 2020
Sramana Mitra

A call to Indian entrepreneurs everywhere, Vision India 2020 challenges and inspires readers to build the future now. In this "futuristic retrospective," author Sramana Mitra shows how over the next decade, start-up companies in India could be turned into billion-dollar enterprises.

Vision India 2020, which encompasses a wide range of sectors from technology to infrastructure, healthcare to education, environmental issues to entertainment, proves how even the most s...

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Vision India 2020
Sramana Mitra

A call to Indian entrepreneurs everywhere, Vision India 2020 challenges and inspires readers to build the future now. In this "futuristic retrospective," author Sramana Mitra shows how over the next decade, start-up companies in India could be turned into billion-dollar enterprises.

Vision India 2020, which encompasses a wide range of sectors from technology to infrastructure, healthcare to education, environmental issues to entertainment, proves how even the most sizeable problems can be solved by exercising bold, ambitious measures.

Renowned in the business world, author Sramana Mitra conceived Vision India 2020 from her years of experience as a Silicon Valley strategy consultant and entrepreneur. Well aware of the challenges facing today's aspiring entrepreneurs, Mitra provides strategies, business models, references, and comparables as a guide to help entrepreneurs manifest their own world-changing ideas.

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Entrepreneur Journeys: Bootstrapping: Weapon Of Mass Reconstruction (Volume 2)
Sramana Mitra

In a world battered by economic crisis, Sramana Mitra believes entrepreneurship is the only sustainable path forward to a healthy economic world order. And core to the success of entrepreneurial ventures today is the invigorating art of bootstrapping. Sramana Mitra--a serial entrepreneur, strategy consultant and Forbes columnist--takes aim at this essential route along the roadmap to startup success with Entrepreneur Journeys, Volume Two: Bootstrapping: Weapon of Mass Reconstruction. ...

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Entrepreneur Journeys: Bootstrapping: Weapon Of Mass Reconstruction (Volume 2)
Sramana Mitra

In a world battered by economic crisis, Sramana Mitra believes entrepreneurship is the only sustainable path forward to a healthy economic world order. And core to the success of entrepreneurial ventures today is the invigorating art of bootstrapping. Sramana Mitra--a serial entrepreneur, strategy consultant and Forbes columnist--takes aim at this essential route along the roadmap to startup success with Entrepreneur Journeys, Volume Two: Bootstrapping: Weapon of Mass Reconstruction. Along with the incisive analysis and commentary that have popularized her blog and Forbes columns, Mitra showcases a dozen successful entrepreneurs and their lessons from the bootstrapping trenches. Overflowing with lively entrepreneurial tangents, theories, and behind-closed-doors-experience, the book rises to the level of economic policy discussion while simultaneously offering practical advice from experienced bootstrappers. Important issues like doing more with less, getting started with little or no capital, and validating the market on the cheap are discussed with the likes of Om Malik of GigaOm and Greg Gianforte of RightNow. In her characteristic narrative style, Mitra shepherds established and aspiring entrepreneurs through a territory she hopes will be claimed by many more in the years to come. "From my perspective it is clear that small business must be a top priority," explains Mitra. "Let us hope that in the coming decade the number of small businesses will double, then triple and quadruple. For here is the most powerful engine of economic growth and sustenance. Here is our way back."

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Entrepreneur Journeys v.3: Positioning: How To Test, Validate, And Bring Your Idea To Market (Volume 3)
Sramana Mitra

In the third book in her Entrepreneur Journeys series, Positioning: How To Test, Validate, And Bring Your Ideas To Market, Sramana Mitra offers a close look at the process of sculpting your idea into a sharply defined "go to market" strategy. Clarity, Mitra confirms, is the ultimate tool in building a successful business. But such clarity cannot be purchased or assumed - it requires asking the right questions. Mitra showcases case study after case study of successful entrepren...

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Entrepreneur Journeys v.3: Positioning: How To Test, Validate, And Bring Your Idea To Market (Volume 3)
Sramana Mitra

In the third book in her Entrepreneur Journeys series, Positioning: How To Test, Validate, And Bring Your Ideas To Market, Sramana Mitra offers a close look at the process of sculpting your idea into a sharply defined "go to market" strategy. Clarity, Mitra confirms, is the ultimate tool in building a successful business. But such clarity cannot be purchased or assumed - it requires asking the right questions. Mitra showcases case study after case study of successful entrepreneurs who have answered these questions, analyzed their markets, and defined their value propositions through differentiation, competitive analysis, market sizing, and, among other core elements of a compelling strategic marketing plan, segmentation. The process she takes her readers through is akin to the grilling venture capitalists typically put entrepreneurs through. A grueling test to any business idea, Mitra's book stimulates a due diligence exercise, which no matter if you are bootstrapping or raising venture capital, you must put yourself through to avoid wasting precious years and scarce resources.

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Entrepreneur Journeys Volume 1
Sramana Mitra

In Entrepreneur Journeys, Volume One, serial entrepreneur and Forbes columnist Sramana Mitra offers you a seat at the table with an eclectic group of successful entrepreneurs and delivers an intimate look at how to build a thriving business.

As one entrepreneur speaks with another, readers gain access to case studies—conversations really—exploring the alleys of entrepr...

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Entrepreneur Journeys Volume 1
Sramana Mitra

In Entrepreneur Journeys, Volume One, serial entrepreneur and Forbes columnist Sramana Mitra offers you a seat at the table with an eclectic group of successful entrepreneurs and delivers an intimate look at how to build a thriving business.

As one entrepreneur speaks with another, readers gain access to case studies—conversations really—exploring the alleys of entrepreneurship in a way that only an experienced strategist like Mitra can probe and extract. Her synthesis of key learnings and incisive analysis add great depth to discussions on bootstrapping, disruptive business models, and addressing unmet market needs.

Entrepreneur Journeys is accessible through its story-telling narrative, and at the same time academic in its depth of insight. This is a book that is sure to please anyone interested in building a new business, but is essential reading for every technology entrepreneur.

“Inspiration awaits readers in this volume of interviews with entrepreneurs. [Entrepreneur Journeys] will provide great insight into the questions and answers behind a start-up business. It succeeds in sharing the enthusiasm and sense of adventure of these technological pioneers.”

– Kirkus Discoveries

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Entrepreneur Journeys v.4 : Innovation: Need Of the Hour (Volume 4)
Sramana Mitra

Renowned entrepreneur and Forbes columnist Sramana Mitra provides innovators with strategic options in Innovation: Need Of the Hour. In the fourth volume of the acclaimed Entrepreneur Journeys series, Mitra guides readers on critical topics such as idea validation, funding bottlenecks, and business model options. With comprehensive case studies and benchmark anecdotes from legendary innovators like Judy Estrin and Paul Cook, Mitra goes beyond technology to address how innovation eventually ma...

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Entrepreneur Journeys v.4 : Innovation: Need Of the Hour (Volume 4)
Sramana Mitra

Renowned entrepreneur and Forbes columnist Sramana Mitra provides innovators with strategic options in Innovation: Need Of the Hour. In the fourth volume of the acclaimed Entrepreneur Journeys series, Mitra guides readers on critical topics such as idea validation, funding bottlenecks, and business model options. With comprehensive case studies and benchmark anecdotes from legendary innovators like Judy Estrin and Paul Cook, Mitra goes beyond technology to address how innovation eventually makes it to the market. What is most commanding about her analysis is that while the current dysfunctions in governments, banks, and venture capital make it exceedingly difficult to survive this challenging economy, now is the time to take risks and be bold.

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The Myths of Innovation
Scott Berkun

In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is th...

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The Myths of Innovation
Scott Berkun

In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world.

You'll have fun while you learn:

* Where ideas come from
* The true history of history
* Why most people don't like ideas
* How great managers make ideas thrive
* The importance of problem finding
* The simple plan (new for paperback)

Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas.

"Small, simple, powerful: an innovative book about innovation." -Don Norman, author of Design of Everyday Things

"Insightful, inspiring, evocative, and just plain fun to read... It's totally great." -John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC)

"Methodically and entertainingly dismantling the cliches that surround the process of innovation." -Scott Rosenberg, author of Dreaming in Code; cofounder of Salon.com

"Will inspire you to come up with breakthrough ideas of your own." -Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum

"Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick." -Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation

Scott Berkun, author of The Myths of Innovation and The Art of Project Management, visited Amazon.com to discuss "epiphany myths" and the realities--and effort--of implementing innovation in your own life and work. Watch the video:

• High bandwidth
• Low bandwidth

Praise for The Myths of Innovation:

"…Small, simple, powerful: an innovative book about innovation."
--Don Norman, Nielsen Norman Group, Northwestern University; author of Emotional Design and Design of Everyday Things

"The naked truth about innovation is ugly, funny, and eye-opening, but it sure isn’t what most of us have come to believe. With this book, Berkun sets us free to try to change the world unencumbered with misconceptions about how innovation happens."
--Guy Kawasaki, author of The Art of the Start

"This book cuts through the hype, analyzes what is essential, and more importantly, what is not. You will leave with a thorough understanding of what really drives innovation."
-- Werner Vogels, CTO, Amazon.com

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The Web Startup Success Guide (Books for Professionals by Professionals)
Bob Walsh

If there’s a software startup company in your developer heart, this is the book that will make it happen.

The Web Startup Success Guide is your one-stop shop for all of the answers you need today to build a successful web startup in these challenging economic times. It covers everything from making the strategic platform decisions as to what kind of software to build, to understanding and winning the Angel and VC funding game, to the modern tools, apps and services that can...

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The Web Startup Success Guide (Books for Professionals by Professionals)
Bob Walsh

If there’s a software startup company in your developer heart, this is the book that will make it happen.

The Web Startup Success Guide is your one-stop shop for all of the answers you need today to build a successful web startup in these challenging economic times. It covers everything from making the strategic platform decisions as to what kind of software to build, to understanding and winning the Angel and VC funding game, to the modern tools, apps and services that can cut months off development and marketing cycles, to how startups today are using Social Networks like Twitter and Facebook to create real excitement and connect to real customers.

Bob Walsh, author of the landmark Micro-ISV: From Vision to Reality, digs deep into the definition, financing, community–building, platform options, and productivity challenges of building a successful and profitable web application today.

• How to define the value your web app will deliver to its users
• Evangelizing your startup via social media—from Twitter to Facebook, from YouTube to your own social network
• Which web app pricing strategies work, and which don’t
• What alternatives to traditional business structures will let you launch and run your startup without all the legal mumbo–jumbo
• What services and web apps exist today to help your startup succeed
• How to get meaningful online press for your web app

Plus, interviews with David Allen (Getting Things Done), Rafe Needleman (CNET), Marshall Kirkpatrick (ReadWriteWeb), Guy Kawasaki (Garage Technology Ventures), Dharmesh Shah (OnStartups, HubSpot), Joel Spolsky (Fog Creek Software), Eric Sink (SourceGear), Pamela Slim (Escape from Cubicle Nation), and 40 other people who can help your startup succeed.

If you are a software developer (web, desktop, or mobile—it doesn’t matter) who wants to create successful, revenue–producing web businesses, The Web Startup Success Guide is for you. And if you’re just curious about how someone goes about creating an online business from the ground up, this book is an excellent choice.

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Micro-ISV: From Vision to Reality
Bob Walsh

Micro-independent software vendors, or micro-ISVs, have become both a major source of applications and a realistic career alternative for IT professionals. As for the latter&emdash;are you a programmer and curious about being your own boss? Where do you turn for information? Until now, online and traditional literature haven't caught up with the reality of the post-dot.com bust.

Micro-ISV: From Vision to Reality explains what works and why in today's emerging micro-ISV...

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Micro-ISV: From Vision to Reality
Bob Walsh

Micro-independent software vendors, or micro-ISVs, have become both a major source of applications and a realistic career alternative for IT professionals. As for the latter&emdash;are you a programmer and curious about being your own boss? Where do you turn for information? Until now, online and traditional literature haven't caught up with the reality of the post-dot.com bust.

Micro-ISV: From Vision to Reality explains what works and why in today's emerging micro-ISV sector. Currently, thousands of programmers build and deliver great solutions ISV-style, earning success and revenues much larger than you might guess. Written by and for micro-ISVs, with help from some of the leaders of the field&emdash;this book takes you beyond just daydreaming to running your own business. It thoroughly explores how it is indeed possible to launch and maintain a small and successful ISV business, and is an ideal read if you're interested in getting started.

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Being Geek: The Software Developer's Career Handbook
Michael Lopp

As a software engineer, you recognize at some point that there's much more to your career than dealing with code. Is it time to become a manager? Tell your boss he’s a jerk? Join that startup? Author Michael Lopp recalls his own make-or-break moments with Silicon Valley giants such as Apple, Netscape, and Symantec in Being Geek -- an insightful and entertaining book that will help you make better career decisions.

With more than 40 standalone stories, Lopp walks through a co...

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Being Geek: The Software Developer's Career Handbook
Michael Lopp

As a software engineer, you recognize at some point that there's much more to your career than dealing with code. Is it time to become a manager? Tell your boss he’s a jerk? Join that startup? Author Michael Lopp recalls his own make-or-break moments with Silicon Valley giants such as Apple, Netscape, and Symantec in Being Geek -- an insightful and entertaining book that will help you make better career decisions.

With more than 40 standalone stories, Lopp walks through a complete job life cycle, starting with the job interview and ending with the realization that it might be time to find another gig. Many books teach you how to interview for a job or how to manage a project successfully, but only this book helps you handle the baffling circumstances you may encounter throughout your career.

• Decide what you're worth with the chapter on "The Business"
• Determine the nature of the miracle your CEO wants with "The Impossible"
• Give effective presentations with "How Not to Throw Up"
• Handle liars and people with devious agendas with "Managing Werewolves"
• Realize when you should be looking for a new gig with "The Itch"

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The Big Short: Inside the Doomsday Machine
Michael Lewis

Gift quality. Unable to ship to APO and FPO at this time.

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The Big Short: Inside the Doomsday Machine
Michael Lewis

Gift quality. Unable to ship to APO and FPO at this time.

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Common as Air: Revolution, Art, and Ownership
Lewis Hyde

Common as Air offers a stirring defense of our cultural commons, that vast store of art and ideas we have inherited from the past that continues to enrich our present. Suspicious of the current idea that all creative work is “intellectual property,” Lewis Hyde turns to America’s founding fathers—men like John Adams, James Madison, and Thomas Jefferson—in search of other ways to value the fruits of human wit and imagination. What he discovers is a rich tradition in whi...

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Common as Air: Revolution, Art, and Ownership
Lewis Hyde

Common as Air offers a stirring defense of our cultural commons, that vast store of art and ideas we have inherited from the past that continues to enrich our present. Suspicious of the current idea that all creative work is “intellectual property,” Lewis Hyde turns to America’s founding fathers—men like John Adams, James Madison, and Thomas Jefferson—in search of other ways to value the fruits of human wit and imagination. What he discovers is a rich tradition in which knowledge was assumed to be a commonwealth, not a private preserve.

For the founding fathers, democratic self-governance itself demanded open and easy access to ideas. So did the growth of creative communities, such as that of eighteenth-century science. And so did the flourishing of public persons, the very actors whose “civic virtue” brought the nation into being.

In this lively, carefully argued, and well-documented book, Hyde brings the past to bear on present matters, shedding fresh light on everything from the Human Genome Project to Bob Dylan’s musical roots. Common as Air allows us to stand on the shoulders of America’s revolutionary giants and to see beyond today’s narrow debates over cultural ownership. What it reveals is nothing less than an inspiring vision of how to reclaim the commonwealth of art and ideas that we were meant to inherit.

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Start Small, Stay Small: A Developer's Guide to Launching a Startup (Volume 1)
Rob Walling

Start Small, Stay Small is a step-by-step guide to launching a self-funded startup. If you're a desktop, mobile or web developer, this book is your blueprint to getting your startup off the ground with no outside investment. This book intentionally avoids topics restricted to venture-backed startups such as: honing your investment pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap. This book assumes: * You don't have $6M of inves...

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Start Small, Stay Small: A Developer's Guide to Launching a Startup (Volume 1)
Rob Walling

Start Small, Stay Small is a step-by-step guide to launching a self-funded startup. If you're a desktop, mobile or web developer, this book is your blueprint to getting your startup off the ground with no outside investment. This book intentionally avoids topics restricted to venture-backed startups such as: honing your investment pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap. This book assumes: * You don't have $6M of investor funds sitting in your bank account * You're not going to relocate to the handful of startup hubs in the world * You're not going to work 70 hour weeks for low pay with the hope of someday making millions from stock options There's nothing wrong with pursuing venture funding and attempting to grow fast like Amazon, Google, Twitter, and Facebook. It just so happened that most people are not in a place to do this.

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Leadership Secrets of Attila the Hun
Wess Roberts

Roberts's sensational New York Times bestseller shows how the legendary military commander's principles of leadership can be applied to contemporary business situations.

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Leadership Secrets of Attila the Hun
Wess Roberts

Roberts's sensational New York Times bestseller shows how the legendary military commander's principles of leadership can be applied to contemporary business situations.

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The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life
Richard Florida

The national bestseller that defines a new economic class and shows how it is key to the future of our cities.

The Washington Monthly 2002 Annual Political Book Award Winner

The Rise of the Creative Class gives us a provocative new way to think about why we live as we do today-and where we might be headed. Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes i...

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The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life
Richard Florida

The national bestseller that defines a new economic class and shows how it is key to the future of our cities.

The Washington Monthly 2002 Annual Political Book Award Winner

The Rise of the Creative Class gives us a provocative new way to think about why we live as we do today-and where we might be headed. Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy.

Just as William Whyte's 1956 classic The Organization Man showed how the organizational ethos of that age permeated every aspect of life, Florida describes a society in which the creative ethos is increasingly dominant. Millions of us are beginning to work and live much as creative types like artists and scientists always have-with the result that our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time are changing. Leading the shift are the nearly 38 million Americans in many diverse fields who create for a living--the Creative Class.

The Rise of the Creative Class chronicles the ongoing sea of change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fundamental economic change. The Creative Class now comprises more than thirty percent of the entire workforce. Their choices have already had a huge economic impact. In the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.

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Founding Faith: How Our Founding Fathers Forged a Radical New Approach to Religious Liberty
Steven Waldman

The culture wars have distorted the dramatic story of how Americans came to worship freely. Many activists on the right maintain that the United States was founded as a “Christian nation.” Many on the left contend that the First Amendment was designed to boldly separate church and state. Neither of these claims is true, argues Beliefnet.com editor in chief Steven Waldman. With refreshing objectivity, Waldman narrates the real story of how our nation’s Founders forged a new approach to religio...

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Founding Faith: How Our Founding Fathers Forged a Radical New Approach to Religious Liberty
Steven Waldman

The culture wars have distorted the dramatic story of how Americans came to worship freely. Many activists on the right maintain that the United States was founded as a “Christian nation.” Many on the left contend that the First Amendment was designed to boldly separate church and state. Neither of these claims is true, argues Beliefnet.com editor in chief Steven Waldman. With refreshing objectivity, Waldman narrates the real story of how our nation’s Founders forged a new approach to religious liberty.

Founding Faith vividly describes the religious development of five Founders. Benjamin Franklin melded the Puritan theology of his youth and the Enlightenment philosophy of his adulthood. John Adams’s pungent views on religion stoked his revolutionary fervor and shaped his political strategy. George Washington came to view religious tolerance as a military necessity. Thomas Jefferson pursued a dramatic quest to “rescue” Jesus, in part by editing the Bible. Finally, it was James Madison who crafted an integrated vision of how to prevent tyranny while encouraging religious vibrancy.

The spiritual custody battle over the Founding Fathers and the role of religion in America continues today. Waldman at last sets the record straight, revealing the real history of religious freedom to be dramatic, unexpected, paradoxical, and inspiring.

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Unexpected Returns: Understanding Secular Stock Market Cycles
Ed Easterling

Winner ForeWord Magazine Bronze Award for Best Business/Economics Book of the Year. This investment book uses extensive full-color graphics to explain the fundamentals of the markets-an essential resource before reading how-to books or engaging investment advice. It is a unique combination of investment art and investment science that enables the reader to differentiate between irrational hope and a rational view of current market conditions.

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Unexpected Returns: Understanding Secular Stock Market Cycles
Ed Easterling

Winner ForeWord Magazine Bronze Award for Best Business/Economics Book of the Year. This investment book uses extensive full-color graphics to explain the fundamentals of the markets-an essential resource before reading how-to books or engaging investment advice. It is a unique combination of investment art and investment science that enables the reader to differentiate between irrational hope and a rational view of current market conditions.

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Crucial Conversations: Tools for Talking When Stakes are High
Kerry Patterson

Foreword by Stephen R. Covey, Author of The 7 Habits of Highly Effective People

A PAPERBACK ORIGINAL

"Most books make promises. This one delivers. These skills have not only helped us to change the culture of our company, but have also generated new techniques for working together in ways that enabled us to win the largest contract in our industry's history."--Dain M. Hancock, President, Lockheed Martin Aeronautics

A powerful, seven-step appr...

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Crucial Conversations: Tools for Talking When Stakes are High
Kerry Patterson

Foreword by Stephen R. Covey, Author of The 7 Habits of Highly Effective People

A PAPERBACK ORIGINAL

"Most books make promises. This one delivers. These skills have not only helped us to change the culture of our company, but have also generated new techniques for working together in ways that enabled us to win the largest contract in our industry's history."--Dain M. Hancock, President, Lockheed Martin Aeronautics

A powerful, seven-step approach to handling difficult conversations with confidence and skill

"Crucial" conversations are interpersonal exchanges at work or at home that we dread having but know we cannot avoid. How do you say what needs to be said while avoiding an argument with a boss, child, or relationship partner? Crucial Conversations offers readers a proven seven-point strategy for achieving their goals in all those emotionally, psychologically, or legally charged situations that can arise in their professional and personal lives. Based on the authors' highly popular DialogueSmart training seminars, the techniques are geared toward getting people to lower their defenses, creating mutual respect and understanding, increasing emotional safety, and encouraging freedom of expression. Among other things, readers also learn about the four main factors that characterize crucial conversations, and they get a powerful six-minute mastery technique that prepares them to work through any highimpact situation with confidence.

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The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany
Brant Cooper

Customer Development is a four-step framework for helping startups discover and validate their customers, product, and go-to-market strategy, developed by Steve Blank and an integral part of Eric Ries' Lean Startup methodology. Focused on the Customer Discovery step, The Entrepreneur's Guide to Customer Development is an easy to follow guide for finding early adopters, building a Minimum Viable Product, finding Product-Market fit, and establishing a sales and marketing roadmap.

D...

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The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany
Brant Cooper

Customer Development is a four-step framework for helping startups discover and validate their customers, product, and go-to-market strategy, developed by Steve Blank and an integral part of Eric Ries' Lean Startup methodology. Focused on the Customer Discovery step, The Entrepreneur's Guide to Customer Development is an easy to follow guide for finding early adopters, building a Minimum Viable Product, finding Product-Market fit, and establishing a sales and marketing roadmap.

Deemed a "must-read" by Steve Blank and Eric Ries, inside you will find detailed customer development and lean startup concept definitions, a step-by-step approach to best practices, a business model analysis guide, case studies, rich graphics, as well as worksheets and exercises. No matter the stage of your business, you will return often to this guide to learn how to build a product people want ;"get out of the building;" foster strong customer relationships; test business model risk; reach out to early adopters; conduct startup marketing; create a customer funnel based on buyers' process; and prepare your startup to scale up.

This book is both an introduction for those unfamiliar with lean concepts and highly actionable for lean practitioners. It is a user friendly guide, written to be accessible to marketing professionals, Engineers startup founders and entrepreneurs, VCs, angels, and anyone else involved in building scalable startups.

Existing companies will benefit to from applying Customer Development principles described in detail herein: for example, startups struggling to achieve market traction, or well established companies seeking to spark new innovation.

This is a business book for startups like no other. No fluff, but rather sound principles and concrete steps to take to build your business. For more information on Customer Development, please see Brant Cooper's and Patrick Vlaskovits' respective blogs.

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The Principles Of Scientific Management
Frederick Winslow Taylor

First. The fallacy, which has from time immemorial been almost universal among workmen, that a material increase in the output of each man or each machine in the trade would result in the end in throwing a large number of men out of work.

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The Principles Of Scientific Management
Frederick Winslow Taylor

First. The fallacy, which has from time immemorial been almost universal among workmen, that a material increase in the output of each man or each machine in the trade would result in the end in throwing a large number of men out of work.

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