What are Tech startups blogs saying about this book?

• Steve Blank 29 Jul 10
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• Steve Blank 22 Jul 10
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• Silicon Alley Insider 19 Jul 10
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• Steve Blank 15 Jul 10
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• Steve Blank 06 Jul 10
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• Eric Ries 05 Jul 10

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What are Tech startups blogs saying about this book?

• Steve Blank 29 Jul 10:
  ... One of the toughest problems for entrepreneurs is to keep score as they search for their business model. Keeping Score One of the key concepts of Customer Development is writing down your initial hypotheses (guesses) of all the parts of your business model, then updating them with the facts you find outside the building. Since I first wrote the book Four Steps to the Epiphany I’ve realized that an even better way to keep score is by diagramming each of your  business model hypotheses on a whiteboard and updating them as your iterate and pivot. I’ve been experimenting with how to best teach this idea to students in classroom and with startups. ...
  
• Steve Blank 22 Jul 10:
  ... Then he went home, kissed his family goodbye, and went out to the field to discover what would make a customer buy. His board wished him luck and started the clock ticking on his remaining tenure. He had six months to get and close customers. Customer Validation The CEO had discovered what happens when you do a good job on Customer Discovery but get too “busy” for to personally get involved in Customer Validation. It wasn’t that he didn’t need a VP of Sales, but he had entirely outsourced the Validation step to him. Until a scalable and repeatable business model is found the CEO needs to be intimately involved in the sales process. ...
  
• Silicon Alley Insider 19 Jul 10:
  ... If the founding CEO gets the company to a repeatable business model they deserve to vest all their stock if they are removed. Accountants shouldn’t be putting together the vesting schedule. Steve Blank teaches entrepreneurship at U. C. Berkeley, Stanford University and the Columbia University/Berkeley Joint Executive MBA program. He also wrote about building early stage companies in his book, Four Steps to the Epiphany. This post was originally published on his blog, and it is republished here with permission. Join the conversation about this story »See Also:5 Ways To Pay Your Employees When Your Startup Is Just Getting StartedWhy Investors Should Never Bet Against Founders, Even ...
  
• Steve Blank 15 Jul 10:
  ... This decade has been a Darwinian filter – only the very best companies will survive as standalone companies. If you’re starting a company in other, capital intensive industries, it’s no longer just about having great technology. You need a plan for partnership and long term funding from day one. In either case Customer Development provides entrepreneurs with a methodology for being capital efficient. We live in interesting times. Lessons Learned Advice that’s more than 5 years old is obsolete. Software startups are most likely to exit as an acquisition. Being acquired has lots of math challenges about your valuation, amount of money raised, percent of founder ownership, type of investor, etc. ...
  
• Steve Blank 06 Jul 10:
  ... One of those students, Shawn Carolan, is now a partner at Menlo Ventures. When we were looking for funding for IMVU (the company where Eric Ries first implemented Customer and Agile Development and where the Lean Startup was born, ) I thought of Shawn. He became the first venture investor and “present at the creation. ” If you’re doing Customer Development/Lean Startup, Shawn is a great guy to have as an investor.   He’s lived it and gets it. Recently, Shawn invited me to share the Customer Development story at Menlo Ventures annual CEO conference. (I’ll show you the slides a bit later in this post. ) Let’s Get Together Every 15 Years About a month ago I got a phone call from Alan Patricof of Greycroft Partners who saw the article about Lean Startups in the NY Times and invited me to talk at their CEO conference. ...
  
• Eric Ries 05 Jul 10:
  ... Brant Cooper and Patrick Vlaskovits have written a new book, The Entrepreneur’s Guide to Customer Development, which builds upon the foundational work of The Four Steps to the Epiphany,  while improving accessibility, updating the ideas, and making it more actionable. I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. I have personally sold many copies of his book, and continue to recommend it as one of the most important books a startup founder can read. ...
  

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What are Tech startups blogs saying about this book?

• Feld Thoughts 31 Jul 10
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• Silicon Alley Insider 07 Jul 10

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What are Tech startups blogs saying about this book?

• Feld Thoughts 31 Jul 10:
  ... As I watch Amy scurry around and put the final touches on our Homer house before we leave to go home to Boulder, I thought I’d stay out of the way and write a quick final book post on The House Advantage.  I read a bunch more books the past two weeks but ran out of gas reviewing them all – see my Shelfari bookshelf if you are interested.  But The House Advantage was worth mentioning. My friend Niel Robertson – the CEO of Trada (which we are investors in) introduced me to Jeff Ma (the author) and then also sent me a book.  It turns out that I know Jeff and lived next door to his sister when I was at MIT. ...
  
• Silicon Alley Insider 07 Jul 10:
  ... Jeff Ma, blackjack wiz kid-turned-tech-entrepreneur, recently sat down with TechCrunch TV for an interview on his upcoming book, The House Advantage: Playing the Odds to Win Big In Business. He described several lessons he learned during his days at the blackjack table that eventually made him a better business-owner. Many people know the story of Ma's blackjack career, even if they don't realize it -- he was the real-life MIT student who led a team of card-counting college kids to win millions from the Las Vegas casinos. That adventure was the source material for the best selling book, Bringing Down the House, and the successful film, 21. ...
  

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What are Tech startups blogs saying about this book?

• Silicon Alley Insider 13 Jul 10
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• A Smart Bear 12 Jul 10

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What are Tech startups blogs saying about this book?

• Silicon Alley Insider 13 Jul 10:
  ... In the case of ITWatchDogs, the reasons we were cheaper were that (a) we sold direct instead through a channel, so our product wasn't marked up 6x before it got to the customer, and (b) we used the newest, cheapest parts whereas our established competitors had stopped innovating and were using expensive 5-year-old parts. So where does that leave us?Image: Jerome Boris via FlickrHaven't I just claimed that the fruits of intense effort and innovation and one-upmanship isn't enough? Yes. Innovative design and intellectual property are no longer long-term competitive advantagesYou live in the era of the flat world where millions of people have access to technology, education, and a powerful sales, marketing, and communication platform (the Internet). You live in the era where the most powerful programming frameworks and tools are free, local broadband and high-availability servers are cheap, and world-class people are willing to work 60 hours/week in exchange for Ramen noodles and the chance to be a part of a cool new startup. ...
  
• A Smart Bear 12 Jul 10:
  ... In the case of ITWatchDogs, the reasons we were cheaper were that (a) we sold direct instead through a channel, so our product wasn't marked up 6x before it got to the customer, and (b) we used the newest, cheapest parts whereas our established competitors had stopped innovating and were using expensive 5-year-old parts. So where does that leave us? Haven't I just claimed that the fruits of intense effort and innovation and one-upmanship isn't enough? Yes. Innovative design and intellectual property are no longer long-term competitive advantages. You live in the era of the flat world where millions of people have access to technology, education, and a powerful sales, marketing, and communication platform (the Internet). You live in the era where the most powerful programming frameworks and tools are free, local broadband and high-availability servers are cheap, and world-class people are willing to work 60 hours/week in exchange for Ramen noodles and the chance to be a part of a cool new startup. ...
  

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What are Tech startups blogs saying about this book?

• Sramana Mitra on Strategy 25 Jul 10
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• Sramana Mitra on Strategy 22 Jul 10
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• Sramana Mitra on Strategy 18 Jul 10
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• Sramana Mitra on Strategy 11 Jul 10
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• Sramana Mitra on Strategy 02 Jul 10

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What are Tech startups blogs saying about this book?

• Sramana Mitra on Strategy 25 Jul 10:
  ... Vision India 2020 Help to make the ideas in Vision India 2020 a reality by becoming an intern for one of the projects. Click here for more details.  Vision India 2020, my futuristic retrospective of 45 business ideas for the subcontinent, is ready for you as a physical book, on Kindle, or on smartphones. Click here to order it on Amazon. Roundtables The next strategy roundtable is Thursday, July 29, at 8 a. m. PST/11 a. m. EST/8:30 p. m. IST. Find details and register here. The July 22 recording is here and the recap here. Partner Events There are partner events in New York City, San Diego, and Hong Kong throughout July and early August. ...
  
• Sramana Mitra on Strategy 22 Jul 10:
  ... And then Karen Averill presented Magnetic Pursenality, a magnetic purse company that sources artisan products from wholesalers around the world, puts magnets on them, and sell through their web site and other distribution channels. One of Karen’s goals is to help reduce global poverty by bringing the work of poor artisans into focus. Now it turns out that this is an area that I have done a lot of research on, and in my Vision India 2020 book, I have presented several projects around rural and slum development using similar ideas. However, there is one fundamental missing piece in Karen’s idea: design. Artisans in remote villages around the world have no clue about good design that sophisticated customers in the West are willing to spend money on. ...
  
• Sramana Mitra on Strategy 18 Jul 10:
  ... Vision India 2020 Help to make the ideas in Vision India 2020 a reality by becoming an intern for one of the projects. Click here for more details.  Vision India 2020, my futuristic retrospective of 45 business ideas for the subcontinent, is ready for you as a physical book, on Kindle, or on smartphones. Click here to order it on Amazon. Roundtables The next strategy roundtable is Thursday, July 22, at 8 a. m. PST/11 a. m. EST/8:30 p. m. IST. Find details and register here. The July 15 recording is here and the recap here. Partner Events There are partner events in New York City, San Diego, and Hong Kong throughout July and early August. ...
  
• Sramana Mitra on Strategy 11 Jul 10:
  ... Vision India 2020 Help to make the ideas in Vision India 2020 a reality by becoming an intern for one of the projects. Click here for more details. Vision India 2020, my futuristic retrospective of 45 business ideas for the subcontinent, is ready for you as a physical book, on Kindle, or on smartphones. Click here to order it on Amazon. Roundtables The next strategy roundtable is Thursday, July 15, at 8 a. m. PST/11 a. m. EST/8:30 p. m. IST. Find details and register here. The July 8 recording is here and the recap here. Partner Events There are partner events in New York City, Sydney, and San Diego throughout July. ...
  
• Sramana Mitra on Strategy 10 Jul 10:
  ... From Kartik Raichura’s review of Vision India 2020 by Sramana Mitra for Management Paradise: “I recently laid my hands on Vision India 2020 by Sramana Mitra, and couldn’t stop thinking of the endless opportunities that are right in front of us here in India. This book is a must read for every entrepreneur, aspiring entrepreneur, lawmaker, policy enforcer and, well, actually the complete entrepreneurial ecosystem. Honestly speaking I completed reading the book in straight hours because of its inspirational futuristic tone as it transitions from the present to the year 2020. ” You can read the rest of his review here. ...
  
• Sramana Mitra on Strategy 04 Jul 10:
  ... Vision India 2020 Help to make the ideas in Vision India 2020 a reality by becoming an intern for one of the projects. Click here for more details. Vision India 2020, my futuristic retrospective of 45 business ideas for the subcontinent, is ready for you as a physical book, on Kindle, or on smartphones. Click here to order it on Amazon and here on Smashwords. Roundtables The next strategy roundtable is Thursday, July 8, at 8 a. m. PST/11 a. m. EST/8:30 p. m. IST. Find details and register here. The July 1 recording is here and the recap here. Partner Events There are partner events in New York City, Sydney, and San Diego throughout July. ...
  
• Sramana Mitra on Strategy 02 Jul 10:
  ... Prith Banerjee is Senior Vice President of Research and Director of HP Labs, Hewlett Packard Company.   Here is his review of Vision India 2020 by Sramana Mitra: “I read Vision India 2020 last month.   The book is commendable on two fronts.   Each of the business case studies Sramana introduces in her book constitutes a real business case for the Indian market – it clearly shows her business acumen and real understanding of the business opportunities in India in a wide range of disciplines.   Second, her writing style is very compelling, and she transitions so smoothly from the present of 2008/2010 to the future of 2020 in each chapter that I could not tell when she went from the reality to the fiction!  Very cleverly written. ...
  

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What are Tech startups blogs saying about this book?

• Silicon Alley Insider 27 Jul 10
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• Silicon Alley Insider 26 Jul 10

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What are Tech startups blogs saying about this book?

• Silicon Alley Insider 27 Jul 10:
  ... But here’s the thing – the early & late majority will never come without social proof.  These are the people who want to see ROI studies (business), read NY Times reviews by David Pogue or WSJ reviews by Walt Mossberg (consumer).  And the key to understand how to market to these people is to understand the point made in the book “Yes” by Robert Cialdini.  Regarding “social proof” he says, “Earlier we described the importance of testimonials in trying to sway others’ opinions in your direction.  The results of this experiment [the one on hotels listed in my previous post] suggest that the more similar the person giving the testimonial is to the new target audience, the more persuasive the message becomes … You should begin not with the testimonial you’re most proud of, but with the one whose circumstances are most comparable to your audiences. ...
  
• Silicon Alley Insider 26 Jul 10:
  ... I recently read a book I’d highly recommend to every reader of this blog called “Yes, 50 Scientifically Proven Ways to be Persuasive” by Robert B. Cialdini who is also author of a very well received book called “Influence” (which I plan to read). “Yes” was given to me by one of my favorite angel investor / seed VC’s to work with – John Greathouse of Rincon Venture Partners and author of the blog InfoChachkie that you should check out because it is filled with great info from a guy who has been a very successful operator.  Rincon is part of the new breed of Seed Stage VCs and with the leadership of Jim Andelman has charted out the most authentic early-stage investment strategy in Southern California. ...
  

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What are Tech startups blogs saying about this book?

• Sramana Mitra on Strategy 21 Jul 10
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• Sramana Mitra on Strategy 09 Jul 10

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What are Tech startups blogs saying about this book?

• Sramana Mitra on Strategy 21 Jul 10:
  ... From Alan Parekh’s review of Innovation: Need Of The Hour (Entrepreneur Journeys, Volume 4) by Sramana Mitra for Hacked Gadgets: “All you budding entrepreneurs who have a great business idea in your head but think that taking the first step is quite daunting need to give Entrepreneur Journeys Volume 4 a look. Sramana Mitra, who is a serial entrepreneur herself, shares her knowledge with us to help our business ideas along their way. In the book she interviews many high profile successful executives such as Eric Benhamou and Judy Estrin to extract their business wisdom. She has developed sections of the book to be very pertinent to the current economy. ...
  
• Sramana Mitra on Strategy 09 Jul 10:
  ... But meanwhile, she needs to survive the short and medium term, and for that, my suggestion is to try to get customer funding via modest amounts of flat licensing fees that can keep things going. My worry is that businesses that have long gestation periods tend to run out of cash. 600, 000 companies go out of business each year. I don’t want Marilyn to be one of those entrepreneurs who faces that predicament. And while on this topic, I also want to talk about my new book, Innovation: Need Of The Hour, where I have addressed the issue of innovators having the tendency to come up with solutions and then look for problems, instead of the other way round. In general, my belief is that if you are planning to spend an extensive amount of your time, energy and resources developing an innovation, it is better that you do a serious due diligence on what the commercial path of that innovation is likely to take. ...
  

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What are Tech startups blogs saying about this book?

• Feld Thoughts 31 Jul 10

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What are Tech startups blogs saying about this book?

• Feld Thoughts 31 Jul 10:
  ... My friend Niel Robertson – the CEO of Trada (which we are investors in) introduced me to Jeff Ma (the author) and then also sent me a book.  It turns out that I know Jeff and lived next door to his sister when I was at MIT.  You also may know Jeff – he’s the main character in Ben Mezrich’s excellent book Bringing Down the House and the inspiration for he main character in the movie 21. It also turns out that Jeff is an accomplished entrepreneur.  He’s had several successful companies, the most recent being Citizen Sports which Yahoo recently acquired. The subtitle of The House Advantage is “Playing the Odds to Win Big in Business”. ...
  

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What are Tech startups blogs saying about this book?

• Scott Berkun 30 Jul 10

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What are Tech startups blogs saying about this book?

• Scott Berkun 30 Jul 10:
  ... There are some social movements/antibodies afoot – it’s just they’re laughed at by the status quo American or business/tech culture, that is still in awe of all the shiny new hammers we have.   Start with the slow food movement (started 1986), Slow news movement, books like James Gleick’s Faster, or Neil Postman’s Technopoly (this should be air-dropped by the 1000s over silicon valley).   There is a long thread of thinking and behavior here, it’s just not the things people addicted to the internet are likely to think to find. In the end, my mind is spinning about the idea of personal responsibility. When do we teach our children they are responsible for what they put in their mouths and their minds? For the life of me, I still can’t see, where in all of this, that is supposed to happen. ...
  

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What are Tech startups blogs saying about this book?

• Scott Berkun 30 Jul 10

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What are Tech startups blogs saying about this book?

• Scott Berkun 30 Jul 10:
  ... There are some social movements/antibodies afoot – it’s just they’re laughed at by the status quo American or business/tech culture, that is still in awe of all the shiny new hammers we have.   Start with the slow food movement (started 1986), Slow news movement, books like James Gleick’s Faster, or Neil Postman’s Technopoly (this should be air-dropped by the 1000s over silicon valley).   There is a long thread of thinking and behavior here, it’s just not the things people addicted to the internet are likely to think to find. In the end, my mind is spinning about the idea of personal responsibility. ...
  

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What are Tech startups blogs saying about this book?

• Scott Berkun 29 Jul 10

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What are Tech startups blogs saying about this book?

• Scott Berkun 29 Jul 10:
  ... In a series of posts, called readers choice, I write on whatever topics people submit and vote for. If you dig this idea, let me know in the comments, and submit your ideas and votes. This week: Why does faith matter? Why do people think it is important to believe in God or not? These are many reasons faith matters (and entire books on the topic). And I’m sure my take on all of them will get me in trouble. But ok. You guys voted for it, so here we go. 1. It’s not a choice for many. Most people on this planet mostly believe what their parents believed. For many this is fine, but for some it’s a problem, especially if you’re the kind of person who realizes if everyone only believed what their parents did, we might still be stuck in the dark ages. ...
  

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What are Tech startups blogs saying about this book?

• Scott Berkun 29 Jul 10

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What are Tech startups blogs saying about this book?

• Scott Berkun 29 Jul 10:
  ...   Either way, we believe. It’s what we do. People make fun of the guy in the movie Memento, as if, ha ha, we’re so much smarter than he is, but we’re not. We know, from optical illusions, to Cognitive Bias, that our minds don’t work anywhere near the way we think they do. Memories are incredibly fragile and unstable, despite our intense sense of their permanence. We are masters at coming up with stories to cover up the gaps, and for inventing reasons that conveniently explain, in positive terms, why things happen the we way they do. We even manipulate what we remember. ...
  

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What are Tech startups blogs saying about this book?

• Scott Berkun 28 Jul 10

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What are Tech startups blogs saying about this book?

• Scott Berkun 28 Jul 10:
  ... The Innovator’s Sourcebook stemmed from my belief that there had to be a better way to approach this topic and provide entrepreneurs with substantive answers. Now, I mentioned there are exceptions to the above.   I was able to gain valuable insights and partial answers from the following resources; Innovation and Entrepreneurship by Peter Drucker, The Innovator’s Dilemma series by Clayton Christensen, Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne and some of the writings of Joseph Schumpeter.   These resources are great, but each only tells part of the story.   In addition, these authors wrote with managers, economists and CEOs as their target audience. ...
  

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What are Tech startups blogs saying about this book?

• Scott Berkun 28 Jul 10

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What are Tech startups blogs saying about this book?

• Scott Berkun 28 Jul 10:
  ... The Innovator’s Sourcebook stemmed from my belief that there had to be a better way to approach this topic and provide entrepreneurs with substantive answers. Now, I mentioned there are exceptions to the above.   I was able to gain valuable insights and partial answers from the following resources; Innovation and Entrepreneurship by Peter Drucker, The Innovator’s Dilemma series by Clayton Christensen, Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne and some of the writings of Joseph Schumpeter.   These resources are great, but each only tells part of the story.   In addition, these authors wrote with managers, economists and CEOs as their target audience.   So, my goal with The Innovator’s Sourcebook was to aggregate the insights that do exist, add to the conversation my own insights and then give everything a consistent point-of-view by writing specifically for the aspiring entrepreneur, starting from scratch. ...
  

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What are Tech startups blogs saying about this book?

• Scott Berkun 28 Jul 10

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What are Tech startups blogs saying about this book?

• Scott Berkun 28 Jul 10:
  ... Dan Roberts is the author of an interesting little book called The Innovator’s Sourcebook. While it’s aimed more at entrepreneurs, his fresh, unassuming take on how to think about innovation is worth a look. Unlike many of the gurus and consultants out there with popular, but thin, business books, Dan’s ambitions aren’t to hook you to hire him, but to clarify and simplify how you think about using ideas in business in the book itself. I’m only a few chapters in so far, but I took the time to interview Dan about the book. SB: There are shelves full of books on innovation and entrepreneurship out there. ...
  

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What are Tech startups blogs saying about this book?

• Scott Berkun 28 Jul 10

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What are Tech startups blogs saying about this book?

• Scott Berkun 28 Jul 10:
  ... The Innovator’s Sourcebook stemmed from my belief that there had to be a better way to approach this topic and provide entrepreneurs with substantive answers. Now, I mentioned there are exceptions to the above.   I was able to gain valuable insights and partial answers from the following resources; Innovation and Entrepreneurship by Peter Drucker, The Innovator’s Dilemma series by Clayton Christensen, Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne and some of the writings of Joseph Schumpeter.   These resources are great, but each only tells part of the story.   In addition, these authors wrote with managers, economists and CEOs as their target audience. ...
  

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What are Tech startups blogs saying about this book?

• Scott Berkun 28 Jul 10

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What are Tech startups blogs saying about this book?

• Scott Berkun 28 Jul 10:
  ... Now, I mentioned there are exceptions to the above.   I was able to gain valuable insights and partial answers from the following resources; Innovation and Entrepreneurship by Peter Drucker, The Innovator’s Dilemma series by Clayton Christensen, Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne and some of the writings of Joseph Schumpeter.   These resources are great, but each only tells part of the story.   In addition, these authors wrote with managers, economists and CEOs as their target audience.   So, my goal with The Innovator’s Sourcebook was to aggregate the insights that do exist, add to the conversation my own insights and then give everything a consistent point-of-view by writing specifically for the aspiring entrepreneur, starting from scratch. ...
  

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What are Tech startups blogs saying about this book?

• Scott Berkun 28 Jul 10

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What are Tech startups blogs saying about this book?

• Scott Berkun 28 Jul 10:
  ... your standard bi-annual big company re-org), but they’re so confused as to what the problem was, or how it could be fixed, they never fix anything. They just keep making big changes, masking their ignorance of what’s wrong and why. There are dozens of factors that might lead me to work outside this playbook. But all things equal, this is where I’d start. (If you want more, you should check out Making Things Happen on What to do when things go wrong). ...
  

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What are Tech startups blogs saying about this book?

• Silicon Alley Insider 27 Jul 10

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What are Tech startups blogs saying about this book?

• Silicon Alley Insider 27 Jul 10:
  ...  If you didn’t read that yet it might be worth having a quick skim as a primer. Social proof is defined as “looking for others to guide our decisions” and is also one of the most important techniques in acquiring customers in your company.  Many of you have read or at least know the primary thesis of “Crossing the Chasm” the seminal book on marketing your products to mainstream consumers by Geoffrey Moore.  It influenced a generation of tech marketers. The book popularized the technology adoption lifecycle curve that originally came out of Iowa State University shown below.  We all intuitively know this curve now but we don’t all market effectively to it. ...
  

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What are Tech startups blogs saying about this book?

• Silicon Alley Insider 26 Jul 10

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What are Tech startups blogs saying about this book?

• Silicon Alley Insider 26 Jul 10:
  ... Here’s what I did (like everything else in my life, it’s a logical series of steps): 1.  I realized it’s really important. I didn’t think it was till I had a couple of lunches where people completely changed how I was approaching my work (both on the product side and the entrepreneurial side).  I also read this crazy but brilliant book: Never Eat Alone. 2.  I set up social media profiles. LinkedIn is good and easy but Twitter is the really important one.  After meeting with people, Twitter was a great way to keep the connection alive as most people (including me) are thrilled and flattered whenever anyone responds to their tweets. ...
  

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What are Tech startups blogs saying about this book?

• Silicon Alley Insider 26 Jul 10

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What are Tech startups blogs saying about this book?

• Silicon Alley Insider 26 Jul 10:
  ... I recently read a book I’d highly recommend to every reader of this blog called “Yes, 50 Scientifically Proven Ways to be Persuasive” by Robert B. Cialdini who is also author of a very well received book called “Influence” (which I plan to read). “Yes” was given to me by one of my favorite angel investor / seed VC’s to work with – John Greathouse of Rincon Venture Partners and author of the blog InfoChachkie that you should check out because it is filled with great info from a guy who has been a very successful operator.  Rincon is part of the new breed of Seed Stage VCs and with the leadership of Jim Andelman has charted out the most authentic early-stage investment strategy in Southern California. ...
  

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